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Special Project

Special Project
From the 9th Annual Shorty Awards


Entered in Non-Profit


Our motto is 'One Garden bringing together Neighbors, Commonwealth friends, and countless Angels.' The creation of the Queen Elizabeth II September 11th Garden, in the heart of Lower Manhattan, was prompted by a desire to honor and memorialize the 67 British victims of the attacks of September 11, 2001. Our mission of the Garden was expanded to include the Commonwealth victims in 2011. We now represent over 200 victims and 7 Commonwealth nations. With our social media, the Garden's objective is to generate a greater outreach and create an inclusive environment.

Strategy and Execution

Our main goal is to build an inclusive realm within the social media community. We base our campaigns on the four seasons. We want everyone, whether they are based in NYC or abroad, to feel the seasons through our images of the Garden and create a story that is palpable to the viewer. The unique way we implore this objective is to invoke the five senses - taste, sight, touch, smell, and hearing. We strive for pictures of our flowers to be so enticing, the follower can smell it through the screen, our Pipes and Drums performance to be audible, our Gala food tastings to be delectable, the detail of our carvings on our hardscapes to be tangible, and our Holiday tree lighting to excite the eye.


We started this social media campaign two years ago and have built a following with over 2,500 followers through ad hoc marketing efforts. The goal was to create more coverage for the Garden and we now have followers from Commonwealth Consulates, Buckingham Palace, and local and international individuals that love gardens and want to honor the victims of 9/11. We strive for images and text that will impact the community in a positive light. We want to create a welcoming digital world for everyone.


Video for #QEIIGarden

Entrant Company / Organization Name

The Queen Elizabeth II September 11th Garden, Inc.


Entry Credits