11th Annual Shorty Awards Categories
See below for official categories. The regular entry deadline is
February 7th, 2019
The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.
Social Good Campaign
Business to Business
Family & Parenting
Food & Beverage
Government & Politics
Health & Fitness
Home & Decor
News & Media
Pets & Animals
Retail & E-Commerce
Travel & Tourism
Wine, Beer & Spirits
By Overall Presence
Campaign by Platform
Content and Media
Contest or Promotion
Polls & Surveys
Influencer & Celebrity Brand Partnership
Websites & Apps
Books & News
Food & Beverage
Health, Fitness & Medical
Kids & Lifestyle
Photo & Video
Travel & Weather
Strategy & Engagement
Call to Action
Creative use of Technology
Integration with Live Television
Large Media Buying Strategy
LGBTQ Community Engagement
Mid-Range Media Buying Strategy
Multicultural Community Engagement
Physical & Digital
Real Time Media Buy
Real Time Response
Shoe-String Media Buying Strategy
Social Media Tool
Video by Platform
Snapchat Discover Story
Live Event Coverage
Live News Coverage
Live Streaming Video
Long Form Video
Short Form Video
Shorty Social Good
Real Time Academy
In The News
From the 8th Annual Shorty Awards
Best Customer Service
This award recognizes companies that are using social media to enhance their customer experience. Specific examples are encouraged.
See previous winners and honorees here.
Tale of tiger's big adventure highlights airport's commitment to customer service
At Tampa International Airport, it's always personal. The airport used social media to make that point by highlighting the story of an airport operations manager who went above and beyond for a little boy who left his toy tiger in an airport play area. The operations manager took the tiger around the airport campus, photographing it by the air t...
Chobani Customer Service
At Chobani, we are passionate about all we do. Our products, our people and our consumers' experience are all extremely important to us. When it comes to customer service, our objective is very straightforward: we want Chobani fans to have the best possible experience when enjoying our products, and on the rare occasions when they don't, we want...
How Hyatt Uses Social Customer Service to Better Care for Guests
At Hyatt, we believe that we are in more than the hotel business. We are in the business of caring for people so they can be their best. Our 24/7 social care efforts are a natural extension of our purpose, providing opportunities to continue building long-term relationships with existing and potential guests and to improve their experiences.Our ...
Optus’ best in class crisis response in social
As Australia's second largest Telecommunication provider, Optus is in the business of connecting people. In doing so, we play a critical role in nurturing the diversity that has become a hallmark of Australian culture. In November 2015, Optus implemented a localised marketing strategy to connect with customers in targeted markets and communitie...
Sunny Service Days at DFW
Customer service has always been a key focus for Dallas Fort Worth International Airport's organizational goals. This past summer, DFW used the power of social media to reach it's customers in real-time and engage with them offering excellent customer "sunny service" during their journey at DFW,
Comcast’s Digital Care team – at the forefront of our Customer Experience journey
Comcast's Digital Care team seeks to provide excellence in customer service by way of an individualized, human, boutique approach to responding to customers anytime, anywhere. In 2015, the team tripled its resources and created a support team for its day-to-day operational function – including reporting, forecasting, quality, training and technology. In 2...
@AskLiberty from Liberty Mutual Insurance
Liberty Mutual's mission is to empower our customers to live life with less worry. Our Social Care initiative brings this mission to life through personalized and real-time customer service to policyholders and prospective customers. By providing service on Twitter and Facebook we are able provide value to customers on platforms that are seamlessly integr...
Casper: Up All Night Long
Most brands say their customer service team is available during business hours to help with support questions.Casper isn't most brands. We're the sleep brand. We need go as above and beyond for our customers during typical sleeping hours as much as we do for their waking ones.Our goal was to provide 24 hour, around the clock, extraordinary service. Being ...
Cisco Support Community
In today's interconnected world, enterprise technology customers expect immediate resolution when they have a technical challenge. Cisco recently upgraded and redesigned its online customer support platform on Drupal to more effectively and directly address customer expectations.Originally, Cisco customer inquiries were primarily handled through the Cisco...
Qantas Best in Customer Service
Our objective at Qantas is always to deliver exceptional customer service to our customers, but that's certainly not all we do when it comes to our customer service via social media. Qantas' approach to social response lies in our dedication to attentiveness, our authenticity and consistency, and our use of humour and wit when appropriate (meaning we soun...
As a new service on the Audis owner platform MyAudi a series of films should educate Audi drivers on maintenance of their cars and the use of Audi accessories.
About the Shorty Awards
The Shorty Awards honor
the best of social media.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.
The Regular Entry Deadline is
February 7th, 2019
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