ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 8th Annual Shorty Awards Best Customer Service

This award recognizes companies that are using social media to enhance their customer experience. Specific examples are encouraged.

See previous winners and honorees here.

Winner

Customer Service
winner
Tale of tiger's big adventure highlights airport's commitment to customer service
At Tampa International Airport, it's always personal. The airport used social media to make that point by highlighting the story of an airport operations manager who went above and beyond for a little boy who left his toy tiger in an airport play area. The operations manager took the tiger around the airport campus, photographing it by the air tra…

Finalists

Customer Service
finalist
Chobani Customer Service
At Chobani, we are passionate about all we do. Our products, our people and our consumers' experience are all extremely important to us. When it comes to customer service, our objective is very straightforward: we want Chobani fans to have the best possible experience when enjoying our products, and on the rare occasions when they don't, we want t…
Customer Service
finalist
How Hyatt Uses Social Customer Service to Better Care for Guests
At Hyatt, we believe that we are in more than the hotel business. We are in the business of caring for people so they can be their best. Our 24/7 social care efforts are a natural extension of our purpose, providing opportunities to continue building long-term relationships with existing and potential guests and to improve their experiences.Our so…
Customer Service
finalist
Optus’ best in class crisis response in social
As Australia's second largest Telecommunication provider, Optus is in the business of connecting people. In doing so, we play a critical role in nurturing the diversity that has become a hallmark of Australian culture. In November 2015, Optus implemented a localised marketing strategy to connect with customers in targeted markets and communities …
Customer Service
finalist
Sunny Service Days at DFW
Customer service has always been a key focus for Dallas Fort Worth International Airport's organizational goals. This past summer, DFW used the power of social media to reach it's customers in real-time and engage with them offering excellent customer "sunny service" during their journey at DFW,

Nominees

Customer Service
Comcast’s Digital Care team – at the forefront of our Customer Experience journey
Comcast's Digital Care team seeks to provide excellence in customer service by way of an individualized, human, boutique approach to responding to customers anytime, anywhere. In 2015, the team tripled its resources and created a support team for its day-to-day operational function – including reporting, forecasting, quality, training and technology. In 201…
Customer Service
@AskLiberty from Liberty Mutual Insurance
Liberty Mutual's mission is to empower our customers to live life with less worry. Our Social Care initiative brings this mission to life through personalized and real-time customer service to policyholders and prospective customers. By providing service on Twitter and Facebook we are able provide value to customers on platforms that are seamlessly integrat…
Customer Service
Casper: Up All Night Long
Most brands say their customer service team is available during business hours to help with support questions.Casper isn't most brands. We're the sleep brand. We need go as above and beyond for our customers during typical sleeping hours as much as we do for their waking ones.Our goal was to provide 24 hour, around the clock, extraordinary service. Being wi…
Customer Service
Cisco Support Community
In today's interconnected world, enterprise technology customers expect immediate resolution when they have a technical challenge. Cisco recently upgraded and redesigned its online customer support platform on Drupal to more effectively and directly address customer expectations.Originally, Cisco customer inquiries were primarily handled through the Cisco T…
Customer Service
Qantas Best in Customer Service
Our objective at Qantas is always to deliver exceptional customer service to our customers, but that's certainly not all we do when it comes to our customer service via social media. Qantas' approach to social response lies in our dedication to attentiveness, our authenticity and consistency, and our use of humour and wit when appropriate (meaning we sound …
Customer Service
myAudi Tutorials
As a new service on the Audis owner platform MyAudi a series of films should educate Audi drivers on maintenance of their cars and the use of Audi accessories.