THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 9th Annual Shorty Awards Best use of Branded Content

This award honors those most effective and creative incorporation of branded content by a brand, agency or organization.

Winner

Branded Content
winner
Royal Crush
The objective is to position Royal Caribbean as the ultimate vacation experience for families trave…

Finalists

Branded Content
finalist
gold honor
audience honor
Skipping Ads
Hotels.com is the obvious choice for booking hotels and in the US they have been using their bigge…
Branded Content
finalist
silver honor
From Deadpool with Love
The amount of superhero movies is overwhelming; it's becoming more and more difficult to get a supe…
Branded Content
finalist
bronze honor
AT&T Hello Lab: A Year Long Bi-Directional Branded Content Program
In 2016, multiple studies showed that young consumers were seeking out brands that they saw as "new…
Branded Content
finalist
bronze honor
PEPSI SPIRE CRASHERS | BRENT BURNS
PepsiCo installed Spire digital beverage fountains in all 2,700+ SUBWAY locations across Canada, ma…
Branded Content
finalist
Captain Obvious Race for President
Finding and booking a place to stay is the worst part of the travel experience. With an online trav…

Nominees

Branded Content
Degree Women and INSTANT #SeizetheMotion
As the exclusive launch partner of INSTANT -- Time Inc.'s new video platform dedicated entirely to …
Branded Content
JBL x NBA  – The NBA Draft #JBLDraftSuit.
JBL is the Official Sound of the NBA and typically signs a few of the key Draft players to be a par…
Branded Content
"Life in Style"
Align with key lifestyle influencers to promote Dove's new 'Dry Spray' deodorant amongst millennia…
Branded Content
"Not a Fairy Tale RPG" Social Media campaign for Banner Saga 2
Banner Saga is an independently developed turn-based role playing video game set in a stunning fant…
Branded Content
#CatsOnAPlane | Thomas Cook Airlines
Catch was tasked with creating a disruptive social campaign for the Thomas Cook Airlines Group, …
Branded Content
#KITKATCHALLENGE musical.ly campaign
In November 2016, Kit Kat partnered with musical.ly and their agency Collab to launch a program to …
Branded Content
#LuckIsNoCoincidence
2016's summer's European Championship saw UNIBET go head-to-head with the other giants of the categ…
Branded Content
#feelgoods
The objective of the #feelgoods campaign video was to introduce the benefits of a2 milk to an audie…
Branded Content
@Midnight Night Showdown- Honda
On Leap Day 2016, Comedy Central hosted a never-been-done-before, star-studded Late Night Showdown …
Branded Content
A Bullseye View: Behind the Scenes at Target
A Bullseye View is Target's corporate website, a single information destination for anyone interest…
Branded Content
ALEX AND ANI
Our #CARRYLIGHT campaign is aimed to empower and connect individuals to the history and symbolism o…
Branded Content
Adobe Collabograms
Adobe Photoshop asked us to revamp their social media content in 2016 with a campaign that's innova…
Branded Content
Audi - The Comeback
Background:Audi asked us to showcase: The RS7 piloted driving concept. Vehicle automation was in th…
Branded Content
Branded Content - Coachified Video
The Tough Mudder Coachified video series launched in June 2015 to increase engagement with the bran…
Branded Content
Briggs & Stratton: You.Powered.
Briggs & Stratton, the world's largest manufacturer of small engines for outdoor power equipment, k…
Branded Content
CSR2: Ultimate Racing Challenge
A global phenomenon, CSR is one of the top, racing mobile games on the market with over 190 million…
Branded Content
Care Counts
Every day in America, thousands of kids miss school because they lack one simple thing: clean cloth…
Branded Content
Cricket Wireless’ Unexpected John Cena Prank
In 2016, Cricket Wireless and WWE teamed up in a multi-year sponsorship agreement. As part of the a…
Branded Content
DC Rebirth Launch
In 2016, DC Entertainment unleashed one of the biggest line-wide comic book relaunches with an even…
Branded Content
Dole Packaged Foods - Social Media Content
Social Control teamed up with Dole just as the brand was re-launching as Dole Sunshine. We needed t…
Branded Content
Drones: Reporting for Work
Overview:In March of 2016, Goldman Sachs Global Investment Research division released an extensive …
Branded Content
Go To College Music Video
Grow awareness and support for former First Lady Michelle Obama's "Better Make Room" campaign."Bett…
Branded Content
Going Off the Menu
With the success of Top Chef and its companion digital series, Last Chance Kitchen, in mind, Bravo …
Branded Content
Hearthstone Murloc Holiday Celebration
Wish the Hearthstone community happy holidays in the universal language of MRRRRRRGGGGLLLL!
Branded Content
Honda "Serial One"
Serial One was the first Honda automobile imported to the U.S. Appropriately named after discoverin…
Branded Content
Häagen-Dazs Elevates Ice Cream with NYC Millennials
The primary objective of this campaign was to highlight the in a fun and accessible, yet aspiration…
Branded Content
Jessica Nigri and Onyx at BlizzCon
Make the launch of Mean Streets of Gadgetzan Hearthstone's most successful expansion launch ever.
Branded Content
Lost Recipes
McCormick's position as a market leader during the holiday season was being threatened by private l…
Branded Content
OREO Goes Live on Hairspray
Our objective was to leverage the nostalgia of the OREO brand to help celebrate and strengthen OREO…
Branded Content
Old Navy’s “Get Instant Happy” Rap with Gaten Matarazzo
For Old Navy's 2016 Black Friday campaign, we launched a week of giveaways, coined "Instant Happy.…
Branded Content
Ozarka Spring Water Docu-series
Increase brand affinity and recognition that Ozarka Spring Water is an authentic regional brand, so…
Branded Content
PEOPLE & Milk Life – Fueled By Family
Milk Life approached PEOPLE in early 2016 with a mission to amplify their already successful partne…
Branded Content
Poland Spring Water Docu-Series
Increase brand affinity and recognition that Poland Spring Water is an authentic regional brand, so…
Branded Content
Royal Basmati Social Media Content
When we began working with Royal Basmati Rice, they had no established online presence whatsoever. …
Branded Content
STUBBORN Stories
STUBBORN SODA® bottles launched in September, 2016, a line of crafted, boldly flavored sodas made w…
Branded Content
Starcom & Man at Arms: Reforged
After a strong showing at E3, where EA and DICE's Battlefield 1 received five Best of E3 Game Criti…
Branded Content
Stranger Things Social Campaign
Netflix's "Stranger Things" serves as a tribute to the 80s classics that captivated a generation. T…
Branded Content
Suits and Eater: Power Lunch With Meghan Markle presented by Lexus
For Season 6.0 of USA Network’s hit drama Suits, Lexus returned as a sponsor, marking the 6th year…
Branded Content
Tasting Table Content Studio: "Make It A Moment"
As a previous partner, National Pork Board (NPB) worked with Tasting Table (TT) to create custom re…
Branded Content
Tesco Father's Day: Tannoy Takeover
Father's Day in 2016 fell bang in the middle of a hectic summer of big trading events that included…
Branded Content
The Adventures of Little Brush Big Brush
Signal's key objective was to get more families with young kids brushing their teeth at night, as r…
Branded Content
The Citi Double Cash Card & Buzzfeed Means What It Says Holiday Cards
For 2016, we tasked ourselves with developing a new campaign to build upon the success of the Doubl…
Branded Content
The Coca-Cola Company: JourneyxJourney
JourneyxJourney, sent two Millennial brand journalists from the Coca-Cola Journey team on a cross-c…
Branded Content
Victory Ballad
EA approached us to create Snapchat ads that prove there's "no win like a Madden win" and to utiliz…
Branded Content
WWE Fantasy Draft
On the night of July 19, 2016, the WWE landscape changed dramatically with the Official WWE Draft. …
Branded Content
What If Bears Killed One In Five People?
One in five women will be sexually assaulted by the time they finish college. Stats like this can b…
Branded Content
Why Anita Hill Matters
"Why Anita Hill Matters" sought to educate viewers about the significance and lasting effects of An…
Branded Content
Why I Make
Objective: To create branded content that effectively promotes Dremel's mission of empowering peopl…
Branded Content
XFINITY Movers Edge x BuzzFeed
To ease the hassle of moving, XFINITY partnered with BuzzFeed to launch a multi-platform marketing …
Branded Content
Zephyrhills Spring Water Docu-series
Increase brand affinity and recognition that Zephyrhills Spring Water is an authentic regional bran…