THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 9th Annual Shorty Awards Best use of Branded Content

This award honors those most effective and creative incorporation of branded content by a brand, agency or organization.

Nominees

Degree Women and INSTANT #SeizetheMotion
As the exclusive launch partner of INSTANT -- Time Inc.'s new video platform dedicated entirely to …
JBL x NBA  – The NBA Draft #JBLDraftSuit.
JBL is the Official Sound of the NBA and typically signs a few of the key Draft players to be a par…
"Life in Style"
Align with key lifestyle influencers to promote Dove's new 'Dry Spray' deodorant amongst millennia…
"Not a Fairy Tale RPG" Social Media campaign for Banner Saga 2
Banner Saga is an independently developed turn-based role playing video game set in a stunning fant…
#CatsOnAPlane | Thomas Cook Airlines
Catch was tasked with creating a disruptive social campaign for the Thomas Cook Airlines Group, …
#KITKATCHALLENGE musical.ly campaign
In November 2016, Kit Kat partnered with musical.ly and their agency Collab to launch a program to …
#LuckIsNoCoincidence
2016's summer's European Championship saw UNIBET go head-to-head with the other giants of the categ…
#feelgoods
The objective of the #feelgoods campaign video was to introduce the benefits of a2 milk to an audie…
@Midnight Night Showdown- Honda
On Leap Day 2016, Comedy Central hosted a never-been-done-before, star-studded Late Night Showdown …
A Bullseye View: Behind the Scenes at Target
A Bullseye View is Target's corporate website, a single information destination for anyone interest…
ALEX AND ANI
Our #CARRYLIGHT campaign is aimed to empower and connect individuals to the history and symbolism o…
finalist
bronze honor
AT&T Hello Lab: A Year Long Bi-Directional Branded Content Program
In 2016, multiple studies showed that young consumers were seeking out brands that they saw as "new…
Adobe Collabograms
Adobe Photoshop asked us to revamp their social media content in 2016 with a campaign that's innova…
Audi - The Comeback
Background:Audi asked us to showcase: The RS7 piloted driving concept. Vehicle automation was in th…
Branded Content - Coachified Video
The Tough Mudder Coachified video series launched in June 2015 to increase engagement with the bran…
Briggs & Stratton: You.Powered.
Briggs & Stratton, the world's largest manufacturer of small engines for outdoor power equipment, k…
CSR2: Ultimate Racing Challenge
A global phenomenon, CSR is one of the top, racing mobile games on the market with over 190 million…
finalist
Captain Obvious Race for President
Finding and booking a place to stay is the worst part of the travel experience. With an online trav…
Care Counts
Every day in America, thousands of kids miss school because they lack one simple thing: clean cloth…
Cricket Wireless’ Unexpected John Cena Prank
In 2016, Cricket Wireless and WWE teamed up in a multi-year sponsorship agreement. As part of the a…
DC Rebirth Launch
In 2016, DC Entertainment unleashed one of the biggest line-wide comic book relaunches with an even…
Dole Packaged Foods - Social Media Content
Social Control teamed up with Dole just as the brand was re-launching as Dole Sunshine. We needed t…
Drones: Reporting for Work
Overview:In March of 2016, Goldman Sachs Global Investment Research division released an extensive …
finalist
silver honor
From Deadpool with Love
The amount of superhero movies is overwhelming; it's becoming more and more difficult to get a supe…
Go To College Music Video
Grow awareness and support for former First Lady Michelle Obama's "Better Make Room" campaign."Bett…
Going Off the Menu
With the success of Top Chef and its companion digital series, Last Chance Kitchen, in mind, Bravo …
Hearthstone Murloc Holiday Celebration
Wish the Hearthstone community happy holidays in the universal language of MRRRRRRGGGGLLLL!
Honda "Serial One"
Serial One was the first Honda automobile imported to the U.S. Appropriately named after discoverin…
Häagen-Dazs Elevates Ice Cream with NYC Millennials
The primary objective of this campaign was to highlight the in a fun and accessible, yet aspiration…
Jessica Nigri and Onyx at BlizzCon
Make the launch of Mean Streets of Gadgetzan Hearthstone's most successful expansion launch ever.
Lost Recipes
McCormick's position as a market leader during the holiday season was being threatened by private l…
OREO Goes Live on Hairspray
Our objective was to leverage the nostalgia of the OREO brand to help celebrate and strengthen OREO…
Old Navy’s “Get Instant Happy” Rap with Gaten Matarazzo
For Old Navy's 2016 Black Friday campaign, we launched a week of giveaways, coined "Instant Happy.…
Ozarka Spring Water Docu-series
Increase brand affinity and recognition that Ozarka Spring Water is an authentic regional brand, so…
PEOPLE & Milk Life – Fueled By Family
Milk Life approached PEOPLE in early 2016 with a mission to amplify their already successful partne…
finalist
bronze honor
PEPSI SPIRE CRASHERS | BRENT BURNS
PepsiCo installed Spire digital beverage fountains in all 2,700+ SUBWAY locations across Canada, ma…
Poland Spring Water Docu-Series
Increase brand affinity and recognition that Poland Spring Water is an authentic regional brand, so…
Royal Basmati Social Media Content
When we began working with Royal Basmati Rice, they had no established online presence whatsoever. …
winner
Royal Crush
The objective is to position Royal Caribbean as the ultimate vacation experience for families trave…
STUBBORN Stories
STUBBORN SODA® bottles launched in September, 2016, a line of crafted, boldly flavored sodas made w…
finalist
gold honor
audience honor
Skipping Ads
Hotels.com is the obvious choice for booking hotels and in the US they have been using their bigge…
Starcom & Man at Arms: Reforged
After a strong showing at E3, where EA and DICE's Battlefield 1 received five Best of E3 Game Criti…
Stranger Things Social Campaign
Netflix's "Stranger Things" serves as a tribute to the 80s classics that captivated a generation. T…
Suits and Eater: Power Lunch With Meghan Markle presented by Lexus
For Season 6.0 of USA Network’s hit drama Suits, Lexus returned as a sponsor, marking the 6th year…
Tasting Table Content Studio: "Make It A Moment"
As a previous partner, National Pork Board (NPB) worked with Tasting Table (TT) to create custom re…
Tesco Father's Day: Tannoy Takeover
Father's Day in 2016 fell bang in the middle of a hectic summer of big trading events that included…
The Adventures of Little Brush Big Brush
Signal's key objective was to get more families with young kids brushing their teeth at night, as r…
The Citi Double Cash Card & Buzzfeed Means What It Says Holiday Cards
For 2016, we tasked ourselves with developing a new campaign to build upon the success of the Doubl…
The Coca-Cola Company: JourneyxJourney
JourneyxJourney, sent two Millennial brand journalists from the Coca-Cola Journey team on a cross-c…
Victory Ballad
EA approached us to create Snapchat ads that prove there's "no win like a Madden win" and to utiliz…
WWE Fantasy Draft
On the night of July 19, 2016, the WWE landscape changed dramatically with the Official WWE Draft. …
What If Bears Killed One In Five People?
One in five women will be sexually assaulted by the time they finish college. Stats like this can b…
Why Anita Hill Matters
"Why Anita Hill Matters" sought to educate viewers about the significance and lasting effects of An…
Why I Make
Objective: To create branded content that effectively promotes Dremel's mission of empowering peopl…
XFINITY Movers Edge x BuzzFeed
To ease the hassle of moving, XFINITY partnered with BuzzFeed to launch a multi-platform marketing …
Zephyrhills Spring Water Docu-series
Increase brand affinity and recognition that Zephyrhills Spring Water is an authentic regional bran…