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From the 9th Annual Shorty Awards

Stranger Things Social Campaign

Entered in Branded Content


Netflix's "Stranger Things" serves as a tribute to the 80s classics that captivated a generation. The acclaimed series chronicles the small-town search for a young boy suddenly gone missing. His friends and family are drawn into a larger mystery involving government experiments, supernatural forces, and one very strange little girl.

Embracing everyone's love for the 80s, we were tasked to find elements that would make Stranger Things a "social show" without the creative feeling too gimmicky. Another goal was to create innovative, high-impact ideas and executions designed to disrupt.

Strategy and Execution

The social campaign included cinemagraphs, custom Facebook, Twitter, and Instagram units, animated gifs, and shareable movie segments that teased plot points and memorable lines from the series. Many of the social media elements were shareable to empower fans to show their love for the show.

One aspect that made the social creative especially unique was the distressed video treatment used on some of the pieces, which made them look as though they had been sourced from a VHS tape. Also keeping in line with the 80s theme, a custom karaoke video was created, featuring "lyrics" from the show's iconic theme song.

Other pieces incorporated 8-bit sound effects, unmistakeable Stephen King-like font, and other 80s cues, that reinforced the show's nostalgic appeal.




Video for Stranger Things Social Campaign

Entrant Company / Organization Name

Concept Arts, Netflix


Entry Credits