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Special Project

Special Project
From the 9th Annual Shorty Awards

Hearthstone Murloc Holiday Celebration

Audience Honor in Comedy Video

Entered in Games, Branded Content


Wish the Hearthstone community happy holidays in the universal language of MRRRRRRGGGGLLLL!

Strategy and Execution

A Yule Log... Kind Of
As far as modern naturalists know, Murlocs do not celebrate any specific holidays. But that doesn't stop them from cooking up some fish heads, decking the halls with bone armor and making general merriment for Winter Veil. It's one thing for a brand to do a themed yule log and its another to reproduce an hour-length segment of classic carols in Nerglish (Murloc language, obviously).

The Last Holiday Album You'll Ever Buy
Nat King Cole may be an American treasure, but for just the price of a cup of thistle tea a day, you can own all the hits: Grandma Got Board Wiped By a Reindeer, Ave Valeera and much more. To support the Yule Log, we produced a companion video promoting a Murloc Holiday Album. Fans who called the line to order were greeted by actual murloc representatives.


The Murloc Yule Log was Hearthstone's best-performing Facebook post of 2016 with overwhelming love from the Hearthstone community.

1,150,000 YouTube Views

12,172 Thumbs YouTube Thumbs Up

854K Facebook Views

5,962 Facebook shares

8K Facebook Responses


Video for Hearthstone Murloc Holiday Celebration

Entrant Company / Organization Name

Blizzard Entertainment


Entry Credits