THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 9th Annual Shorty Awards Best use of Comedy

This award honors the most creative use of a comedy video in a social media marketing campaign.

Winner

Comedy Video
winner
Fresh Battle
In sneaker culture, it's all about who has the newest, freshest kicks. Finish Line set out to estab…

Finalists

Comedy Video
finalist
gold honor
truth x Aaron's Animals
truth is a nationally recognized non-profit youth brand that combats smoking among teens.Smoking, a…
Comedy Video
finalist
silver honor
Honey Jar - Kimmy Schmidt Tribute / Cross Promo Video & Titus Reaction
Help launch Season 2 of The Unbreakable Kimmy Schmidt by cross pollinating their audience with our …
Comedy Video
finalist
bronze honor
Silicon Valley and X April Fools' Featuring Richard Hendricks
April 1st, 2016 was a big day for the advancement of Richard Hendricks' career. Together, HBO and …
Comedy Video
finalist
Cricket Wireless’ Unexpected John Cena Prank
In 2016, Cricket Wireless and WWE teamed up in a multi-year sponsorship agreement. As part of the a…
Comedy Video
finalist
audience honor
Hearthstone Murloc Holiday Celebration
Wish the Hearthstone community happy holidays in the universal language of MRRRRRRGGGGLLLL!

Nominees

Comedy Video
Honda "Meow Is The Moment"
In the summer of 2016, Honda rolled out its annual Summer Clearance campaign with a set of commerc…
Comedy Video
Jessica Nigri and Onyx at BlizzCon
Make the launch of Mean Streets of Gadgetzan Hearthstone's most successful expansion launch ever.
Comedy Video
Love Island- Small Talkulator
To grow ITV2's audience with the 16- 24 audience.To give attribution back to ITV2. Make people thin…
Comedy Video
Project Sammy's Way
The objective was to find an inventive digital-first approach to promoting Project Runway beyond cl…
Comedy Video
Sonic the HedgeDOG
To give a boost to Sonic the Hedgehog's YouTube channel, we needed to give fans an epic "I can't be…
Comedy Video
The DubFactor
To make people remember why they Love The X Factor and bring The X Factor into the age of the Inter…
Comedy Video
Versailles ‘Hair for Men'
As a network known for premium drama, SBS wanted to generate interest and drive tune-in to Versaill…
Comedy Video
You’re the Worst: Erotic Novels
Everyone loves a classic love story… "You're the Worst" is not one of them. By the end of season…