The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 9th Annual Shorty Awards Best use of Comedy

This award honors the most creative use of a comedy video in a social media marketing campaign.


bronze honor
Silicon Valley and X April Fools' Featuring Richard Hendricks
April 1st, 2016 was a big day for the advancement of Richard Hendricks' career. Together, HBO and …
Cricket Wireless’ Unexpected John Cena Prank
In 2016, Cricket Wireless and WWE teamed up in a multi-year sponsorship agreement. As part of the a…
Fresh Battle
In sneaker culture, it's all about who has the newest, freshest kicks. Finish Line set out to estab…
audience honor
Hearthstone Murloc Holiday Celebration
Wish the Hearthstone community happy holidays in the universal language of MRRRRRRGGGGLLLL!
Honda "Meow Is The Moment"
In the summer of 2016, Honda rolled out its annual Summer Clearance campaign with a set of commerc…
silver honor
Honey Jar - Kimmy Schmidt Tribute / Cross Promo Video & Titus Reaction
Help launch Season 2 of The Unbreakable Kimmy Schmidt by cross pollinating their audience with our …
Jessica Nigri and Onyx at BlizzCon
Make the launch of Mean Streets of Gadgetzan Hearthstone's most successful expansion launch ever.
Love Island- Small Talkulator
To grow ITV2's audience with the 16- 24 audience.To give attribution back to ITV2. Make people thin…
Project Sammy's Way
The objective was to find an inventive digital-first approach to promoting Project Runway beyond cl…
Sonic the HedgeDOG
To give a boost to Sonic the Hedgehog's YouTube channel, we needed to give fans an epic "I can't be…
The DubFactor
To make people remember why they Love The X Factor and bring The X Factor into the age of the Inter…
Versailles ‘Hair for Men'
As a network known for premium drama, SBS wanted to generate interest and drive tune-in to Versaill…
You’re the Worst: Erotic Novels
Everyone loves a classic love story… "You're the Worst" is not one of them. By the end of season…
gold honor
truth x Aaron's Animals
truth is a nationally recognized non-profit youth brand that combats smoking among teens.Smoking, a…