THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 9th Annual Shorty Awards Best use of Comedy

This award honors the most creative use of a comedy video in a social media marketing campaign.

Winner

Comedy Video
winner
Fresh Battle
In sneaker culture, it's all about who has the newest, freshest kicks. Finish Line set out to estab…

Finalists

Comedy Video
finalist
gold honor
truth x Aaron's Animals
truth is a nationally recognized non-profit youth brand that combats smoking among teens.Smoking, a…
Comedy Video
finalist
silver honor
Honey Jar - Kimmy Schmidt Tribute / Cross Promo Video & Titus Reaction
Help launch Season 2 of The Unbreakable Kimmy Schmidt by cross pollinating their audience with our …
Comedy Video
finalist
bronze honor
Silicon Valley and X April Fools' Featuring Richard Hendricks
April 1st, 2016 was a big day for the advancement of Richard Hendricks' career. Together, HBO and …
Comedy Video
finalist
Cricket Wireless’ Unexpected John Cena Prank
In 2016, Cricket Wireless and WWE teamed up in a multi-year sponsorship agreement. As part of the a…
Comedy Video
finalist
audience honor
Hearthstone Murloc Holiday Celebration
Wish the Hearthstone community happy holidays in the universal language of MRRRRRRGGGGLLLL!

Nominees

Comedy Video
finalist
bronze honor
Silicon Valley and X April Fools' Featuring Richard Hendricks
April 1st, 2016 was a big day for the advancement of Richard Hendricks' career. Together, HBO and …
Comedy Video
finalist
Cricket Wireless’ Unexpected John Cena Prank
In 2016, Cricket Wireless and WWE teamed up in a multi-year sponsorship agreement. As part of the a…
Comedy Video
winner
Fresh Battle
In sneaker culture, it's all about who has the newest, freshest kicks. Finish Line set out to estab…
Comedy Video
finalist
audience honor
Hearthstone Murloc Holiday Celebration
Wish the Hearthstone community happy holidays in the universal language of MRRRRRRGGGGLLLL!
Comedy Video
Honda "Meow Is The Moment"
In the summer of 2016, Honda rolled out its annual Summer Clearance campaign with a set of commerc…
Comedy Video
finalist
silver honor
Honey Jar - Kimmy Schmidt Tribute / Cross Promo Video & Titus Reaction
Help launch Season 2 of The Unbreakable Kimmy Schmidt by cross pollinating their audience with our …
Comedy Video
Jessica Nigri and Onyx at BlizzCon
Make the launch of Mean Streets of Gadgetzan Hearthstone's most successful expansion launch ever.
Comedy Video
Love Island- Small Talkulator
To grow ITV2's audience with the 16- 24 audience.To give attribution back to ITV2. Make people thin…
Comedy Video
Project Sammy's Way
The objective was to find an inventive digital-first approach to promoting Project Runway beyond cl…
Comedy Video
Sonic the HedgeDOG
To give a boost to Sonic the Hedgehog's YouTube channel, we needed to give fans an epic "I can't be…
Comedy Video
The DubFactor
To make people remember why they Love The X Factor and bring The X Factor into the age of the Inter…
Comedy Video
Versailles ‘Hair for Men'
As a network known for premium drama, SBS wanted to generate interest and drive tune-in to Versaill…
Comedy Video
You’re the Worst: Erotic Novels
Everyone loves a classic love story… "You're the Worst" is not one of them. By the end of season…
Comedy Video
finalist
gold honor
truth x Aaron's Animals
truth is a nationally recognized non-profit youth brand that combats smoking among teens.Smoking, a…