THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 9th Annual Shorty Awards

Fresh Battle

Winner in Comedy Video

About this entry

In sneaker culture, it's all about who has the newest, freshest kicks. Finish Line set out to establish that they had the freshest kicks with the "Shoes So Fresh" campaign. They needed to draw attention to their newly redesigned store experience as well.

Why does this entry deserve to win?

This online video, set in a Finish Line store, cements the position that Finish Line has the freshest kicks by humorously depicting two groups of sneakerheads engaged in a mock rap battle about who has the freshest sneakers.

The video features celebrity cameos from KickGenius, acclaimed sneaker bloggers, famous rapper 2 Chainz and his dog.

Media

Video for Fresh Battle

Entrant Company / Organization Name

INNOCEAN USA, Finish Line

Link

Entry Credits