Best in Games in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards Best in Games

This award honors game makers and marketers who've tapped into social media in a creative way to effectively engage current gamers and grow their audience. Both online and mobile games and apps are eligible for this award.

See previous winners and honorees here.

Winner

Hostile Takeover

Call of Duty was gearing up to announce their latest installment and new sub-franchise, Infinite Warfare. Our job was two-fold: 1) get fans excited about the announcement, and get them speculating as to what the new game could be about, and 2) as this game narrative was a return to classic good versus evil, we needed to unpack the story narrative …

Finalists

Sonic the Hedgehog Twitter

Our objectives:- Increase brand awareness of and breathe new life into the Sonic the Hedgehog brand- Decrease negative sentiment and increase positive sentiment around the brandCompletely revamp Sonic the Hedgehog's social channels to be engaging and approachable- Increase engagement and followers without the use of paid media- Promote the 25th An…

Don't Download Best Fiends

It's becoming increasingly difficult for mobile brands to cut through and at Seriously, we challenge ourselves to be as creative in our marketing campaigns as we are in our game design, story, characters and world in our Best Fiends games. Our focus is not just on building successful Pixar quality mobile games, but in building an entertainment bra…

CSR2: Ultimate Racing Challenge

A global phenomenon, CSR is one of the top, racing mobile games on the market with over 190 million downloads to date. Building off the success of the first instalment, the campaign's objective was to drive excitement and awareness for the sequel, re-engage players of the original CSR game title, while acquiring new players and driving game instal…

Hasbro's Speak Out Game

When gamified Mouthpiece Challenge videos took the internet by storm in Spring 2016, Hasbro's Best-In-Class game creators knew they needed to work quickly to deliver to consumers everything they needed to play the challenge their friends and family in one box. The game had to be fun to play, fun to watch, and fun to share.

Head vs Heart Campaign Euro 2016 - Top Eleven

Top Eleven was already the most popular mobile soccer game in Europe. But the question was, how could we at Nordeus get an extra million players to play our game?Our management game, Top Eleven, is all about soccer and when a big tournament like Euro 2016 comes up, it's an incredible opportunity to raise the awareness of our brand.At the same time…

Nominees

Commander's Intent

2016 was a tough year. Not least for us at Splash Damage. Our long standing hardcore free-to-play team-shooter Dirty Bomb spent a good part of the year struggling. With a year's focus almost entirely on feature development our bug count was racking up at an alarming rate, and players were noticing. Further restricted in our ability to size-up development, …

Hearthstone Murloc Holiday Celebration

Wish the Hearthstone community happy holidays in the universal language of MRRRRRRGGGGLLLL!

Jessica Nigri and Onyx at BlizzCon

Make the launch of Mean Streets of Gadgetzan Hearthstone's most successful expansion launch ever.

The Magic Tomato

Social Point, a widely known Spanish social game developer/publisher, worked with the Influencer Marketing Agency 3BLACKDOT and YouTube star Vanoss Gaming to create a truly original animated series to promote the Monster Legends IP. Our "Voltron" team didn't want a branded integration that looked like a series of commercials. We wanted something authentic f…

To open this year's Electronic Entertainment Expo (E3), Xbox had a huge announcement. They were releasing a new, all-white, sleeker, slimmer, sharper Xbox console: the Xbox One S. Gamers could now play the greatest games lineup, including Xbox 360 classics, on a 40% smaller console. Immediately following E3, our Xbox One S video became one of the top three …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!