ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 9th Annual Shorty Awards Best in Games

This award honors game makers and marketers who've tapped into social media in a creative way to effectively engage current gamers and grow their audience. Both online and mobile games and apps are eligible for this award.

See previous winners and honorees here.

Winner

Games
winner
Hostile Takeover
Call of Duty was gearing up to announce their latest installment and new sub-franchise, Infinite Warfare. Our job was two-fold: 1) get fans excited about the announcement, and get them speculating as to what the new game could be about, and 2) as this game narrative was a return to classic good versus evil, we needed to unpack the story narrative …

Finalists

Games
finalist
gold
Sonic the Hedgehog Twitter
Our objectives:- Increase brand awareness of and breathe new life into the Sonic the Hedgehog brand- Decrease negative sentiment and increase positive sentiment around the brandCompletely revamp Sonic the Hedgehog's social channels to be engaging and approachable- Increase engagement and followers without the use of paid media- Promote the 25th An…
Games
finalist
silver
audience
Don't Download Best Fiends
It's becoming increasingly difficult for mobile brands to cut through and at Seriously, we challenge ourselves to be as creative in our marketing campaigns as we are in our game design, story, characters and world in our Best Fiends games. Our focus is not just on building successful Pixar quality mobile games, but in building an entertainment bra…
Games
finalist
bronze
CSR2: Ultimate Racing Challenge
A global phenomenon, CSR is one of the top, racing mobile games on the market with over 190 million downloads to date. Building off the success of the first instalment, the campaign's objective was to drive excitement and awareness for the sequel, re-engage players of the original CSR game title, while acquiring new players and driving game instal…
Games
finalist
Hasbro's Speak Out Game
When gamified Mouthpiece Challenge videos took the internet by storm in Spring 2016, Hasbro's Best-In-Class game creators knew they needed to work quickly to deliver to consumers everything they needed to play the challenge their friends and family in one box. The game had to be fun to play, fun to watch, and fun to share.
Games
finalist
Head vs Heart Campaign Euro 2016 - Top Eleven
Top Eleven was already the most popular mobile soccer game in Europe. But the question was, how could we at Nordeus get an extra million players to play our game?Our management game, Top Eleven, is all about soccer and when a big tournament like Euro 2016 comes up, it's an incredible opportunity to raise the awareness of our brand.At the same time…

Nominees

Games
Commander's Intent
2016 was a tough year. Not least for us at Splash Damage. Our long standing hardcore free-to-play team-shooter Dirty Bomb spent a good part of the year struggling. With a year's focus almost entirely on feature development our bug count was racking up at an alarming rate, and players were noticing. Further restricted in our ability to size-up development, …
Games
Hearthstone Murloc Holiday Celebration
Wish the Hearthstone community happy holidays in the universal language of MRRRRRRGGGGLLLL!
Games
Jessica Nigri and Onyx at BlizzCon
Make the launch of Mean Streets of Gadgetzan Hearthstone's most successful expansion launch ever.
Games
The Magic Tomato
Social Point, a widely known Spanish social game developer/publisher, worked with the Influencer Marketing Agency 3BLACKDOT and YouTube star Vanoss Gaming to create a truly original animated series to promote the Monster Legends IP. Our "Voltron" team didn't want a branded integration that looked like a series of commercials. We wanted something authentic f…
Games
Xbox One S
To open this year's Electronic Entertainment Expo (E3), Xbox had a huge announcement. They were releasing a new, all-white, sleeker, slimmer, sharper Xbox console: the Xbox One S. Gamers could now play the greatest games lineup, including Xbox 360 classics, on a 40% smaller console. Immediately following E3, our Xbox One S video became one of the top three …