ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 7th Annual Shorty Awards Best in Technology

Technology products, services and brands are eligible for this award. Objectives include product launches, encouraging brand loyalty, promotions and deals and thought leadership initiatives.

Click here to see the previous winner and nominees.

Winner

Technology
winner
Live From Space
National Geographic Channel and Mullen partnered to create this second screen experience as a digital companion piece to NatGeo's exclusive TV show, Live From Space. Astronauts aboard the ISS have a unique view of Earth, seeing it without borders but void of humanity. We looked to bridge the gap between life on Earth and in space in order to share…

Finalists

Technology
finalist
ASUS "Transform Everyday"
The ASUS "Transform Everyday" campaign was designed to create a social movement: encouraging audiences transform their daily activities and create a positive difference. The objective: Help promote the ASUS Transformer Book family of products and connect it with the idea of everyday acts of kindness can transform the world into a better place – ju…
Technology
finalist
AT&T Helps Small Businesses Share Their Savings
#ShareTheSavings was a social media video campaign in the spring of 2014 that aimed to drive awareness of an AT&T promotion revolving around high-speed Internet access for small businesses. Featuring actual AT&T small business customers, the video campaign utilized hidden cameras, "surprise and delight," a climactic "reveal," lots of humor, a…
Technology
finalist
HTC Creatography
What do you do when your competition shells out billions on advertising and celebrity endorsements? Simple. You give your product to their customers, and make them the celebrities.Ok, it's not that simple, but that's the spirit behind Swift and HTC's Creatography influencer campaign.OBJECTIVEIncrease awareness of the flagship HTC One smartphone ou…
Technology
finalist
Love my fridge
Digital campaign in 12 countries. Bosch asked people to share their relationship with refrigerators and uncovered a universal love through our hashtag #lovemyfridge. Users generated 550,000 visits to the microsite plus total ad impressions of 340 million.
Technology
finalist
Project Ava: Finding Avaya's Silicon Valley Cool
In Silicon Valley, the term "old-school" doesn't generally get people too excited. In 2014, Avaya, a telecommunications company with a stigma as the "conference call company," was perceived as pretty old-school. Not willing to resign itself to that fate, Avaya embarked on a transformative journey to reposition itself as a 21st century business eng…
Technology
finalist
“Moto 360 Design Face-Off" Google+ Community Challenge
In mid-March, Motorola announced the launch of Moto 360, a truly modern timepiece, designed by Motorola, powered by Android Wear. From the moment it was announced, consumers and industry influencers were anxious to get their hands on the watch. But Moto 360 wouldn't be available for purchase for another six months, and the brand need to sustain…

Nominees

Technology
Swiftic - Leading DIY Mobile App Platform
Swiftic™ is a global leader in DIY app creation, providing small businesses across the world with simple, smart technology solutions that enable them to cultivate customer loyalty and thrive in a digital world. The Swiftic solution is affordable, intuitive, and requires zero coding skills. Our DIY platform makes it easy for small business owners to create …
Technology
Data Center Rap Battle
There is a battle going down in corporate data centers around the world: the battle between the forces for virtualization and the guardians of the physical network. It's true, but it's also ridiculous. And to point that out Juniper staged a rap battle. The Data Center Rap Battle campaign mixed hip-hop culture with the business-to-business jargon for results…
Technology
Deception Force “Know, Control, Expose" Security Campaign
IT professionals are bombarded with messaging about security. Juniper Networks used strategic thinking to devise a way to pique the interest of IT pros through entertaining content, while also communicating that the company's intrusion-deception technology changes the game of thwarting data center attacks. So how did we entertain and educate an audience of …
Technology
Lenovo #ThinkPSeries Workstation Launch
After four years of development, Lenovo was ready to launch a new line of workstations. But so were its chief competitors, HP and Dell, who were coming to the contest with a greater social mindshare. This created major hurdles for the marketing team tasked with catapulting the high-powered ThinkStation P Series workstations above the competition. Lenovo's l…
Technology
WHAT WILL COMMUNICATIONS LOOK LIKE IN 2025?
The interface between man and machine has historically relied on text - both keyboard and mouse - to communicate. But can voice emerge as the next interface to take over as the primary input/output? Is our privacy at risk as voice becomes an ever more dominant tool for personal communications interface? Over the last year, our team at the Hypervoice Consort…