Digital campaign in 12 countries. Bosch asked people to share their relationship with refrigerators and uncovered a universal love through our hashtag #lovemyfridge. Users generated 550,000 visits to the microsite plus total ad impressions of 340 million.
Starting a conversation about household appliances to launch its Cool Classic refrigerator was the objective of Bosch - #lovemyfridge was born. User were, encouraged by a video, able to publish their entries on the central campaign microsites or by using their social network of choice. All they had to do was add the #lovemyfridge hashtag. Identified popular food bloggers helped to spread the love around. Campaign was rolled out worldwide in six languages and 12 countries. Users generated almost 550,000 visits to the microsite plus total ad impressions of 340 million. The campaign was also contributed to the digital strategy of the Bosch Group, #ExperienceBosch, by allowing users to experience technical benefits and the company.