THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 9th Annual Shorty Awards Best in Food and Beverage

This awards honors the best use of social media in a marketing campaign by a food and beverage brand. Campaign objectives may include the launch of a new beverage, the opening of a restaurant, the promotion of a sustainable food brand and more.

See previous winners and honorees here.


If applicable, please see our category for Wine, Beer & Spirits.

Nominees

Tillamook “Goodbye Big Food, Hello Real Food” Social Launch
Tillamook is an Oregon-based dairy cooperative of farmer-owners, who prioritize quality over profit…
Tillamook: “Fill the Plates”
In 2016, farmer-owned dairy cooperative, Tillamook, launched #RealFoodSunday–a social media effort …
finalist
gold honor
audience honor
#SayItWithPepsi Influencer Activation at Walgreens
PepsiCo wanted to be a bigger part of the social conversation this past summer. With limited editio…
#feelgoods
The objective of the #feelgoods campaign video was to introduce the benefits of a2 milk to an audie…
finalist
bronze honor
Cafe de Colombia - Greatness is Brewing
Café de Colombia, the public-facing arm of the Colombian Coffee Growers Federation, approached Rokk…
Dole Packaged Foods - Social Media Content
Social Control teamed up with Dole just as the brand was re-launching as Dole Sunshine. We needed t…
Feats of Wonder Social Campaign
It's been exactly 1454 days since the 2012 London Olympics, and while we've gone about our ordinary…
Follow Your TART
In the crowded world of candy, SweeTARTS sought relevance among millennials. Our challenge was to c…
Fruit Shoot: Made for Adventures
Britvic's Fruit Shoot is the number 1 children's brand in the U.K., but had minimal awareness and m…
finalist
bronze honor
Geeking Out With Arby's
In September 2015, brand sentiment for Arby's was -8%. Our goal was to not only elevate that histor…
Greggs Christmas
Boost engagement and conversation during Christmas by using the most anticipated product in the Gr…
finalist
silver honor
How TAKE5 Remixed the Candy Aisle
With chocolate, peanuts, pretzel, peanut butter, and caramel remixed into one bar, almost anyone wh…
It's OK. It's O Organics®.
Leverage Facebook to increase brand awareness and ad recall for Albertsons Companies' O Organics® p…
Mind Over Munch
Mind Over Munch is a brand dedicated to making living a healthy lifestyle easier and more fun! We'r…
Pizza Hut & Rooster Teeth Live Events Program
The goals and objectives for the 2016 partnership were to grow Pizza Hut's presence within the gami…
Royal Basmati Social Media Content
When we began working with Royal Basmati Rice, they had no established online presence whatsoever. …
Ruby Tuesday's "Shy Girl"
The Garden Bar is Ruby Tuesday's differentiator within the competitive casual dining industry, a…
Say it with a Kiss
KISSES has traditionally played a safe place in owning the holiday season, focusing so heavily on t…
Starbucks Brings the #GoldLife to Millions of Customers
In January 2016, Starbucks had one of the best loyalty programs in the world. Eleven million member…
Starbucks Holiday Red Cups Return
In a particularly fragmented holiday season, Starbucks wanted to generate and sustain excitement fo…
finalist
The Jim Beam Apple Watch
In 2015, Jim Beam released Jim Beam Apple, a flavored line extension that quickly became the most s…
winner
Thrills, No Spills
Slurpee released a new sports bottle over winter and tasked us with selling 150,000 of them. That's…
Winning the Big Game
Each year since 2014, Pabst Blue Ribbon has participated in the online conversation surrounding Sup…