THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 8th Annual Shorty Awards Best in Food and Beverage

This awards honors the best use of social media in a marketing campaign by a food and beverage brand. Campaign objectives may include the launch of a new beverage, the opening of a restaurant, the promotion of a sustainable food brand and more.

See previous winners and honorees here.

If applicable, please see our category for Wine, Beer & Spirits.

Winner

Food & Beverage
winner
Lovin' The Super Bowl
McDonald's believes a little lovin' can change a lot. Our goal for Lovin' the Super Bowl was simple…

Finalists

Food & Beverage
finalist
#DrinkGoodDoGood – Bringing Awareness and Produce to Food Deserts
What was once seen as a reflection of narcissism, selfies have now become a symbol of selflessness,…
Food & Beverage
finalist
ChocPlusWhat?
Cadbury wanted to launch a new flavour of chocolate. A flavour so out-there—so FAR out-there, it wa…
Food & Beverage
finalist
Hidden Valley:Taste Not Waste
Hidden Valley has always inspired families and children to love their veggies and this year, encour…
Food & Beverage
finalist
M&M'S 1 Million Tastes of Crispy Giveaway - #NashHasCrispy
How does an iconic brand like M&M'S engage the all-important Millennial and Gen-Z audiences? By bri…
Food & Beverage
finalist
M&M’S Red Nose Day Campaign
In 2015, M&M'S launched a movement to raise money and awareness for the first U.S. Red Nose Day, a …
Food & Beverage
finalist
Made With Chobani
We wanted to promote culinary inspiration and creativity in the kitchen, using our Chobani 4% Plai…
Food & Beverage
finalist
Party Hard Moms
Hefty was launching a new crack resistant party cup and wanted to target moms, giving them permissi…
Food & Beverage
finalist
That time Arby’s made friends with Jon Stewart
To fully understand the Arby's interaction with Jon Stewart and The Daily Show, one must go back a …

Nominees

Food & Beverage
#UnFlatMe with Corner Bakery Cafe
There was a time when people believed that the Earth was flat. So when the time came to introduce C…
Food & Beverage
Blue Jays - 2015 Playoffs
As Canada's #1 Casual Dining restaurant, the objective was to position Boston Pizza as the best pla…
Food & Beverage
Bringing thinkThin from Niche to National
thinkThin is a product brand that sells protein bars for women. They came to us in 2014 to create a…
Food & Beverage
Coors Light Vines – Promoting the ‘Subzer-O°Adventures’ On-Pack promotion
Business objective – to drive awareness amongst our Social Explorer target audience of the Coors Li…
Food & Beverage
Endless Table
Reynolds Wrap has been helping people make delicious meals for over 70 years, but they were lacking…
Food & Beverage
Honest Tea's #RefreshinglyHonest Campaign
At Honest Tea we've always been curious to see if the rest of the country feels as strongly about h…
Food & Beverage
Lipton #BeMoreTea
Drive awareness of Lipton iced tea as a naturally refreshing beverage that enhances meals utilizing…
Food & Beverage
Mountain Dew Kickstart Kickstory
Mountain Dew's breakout sparkling juice drink, Mtn Dew Kickstart, was entering its third year. Alth…
Food & Beverage
Starbucks Frappuccino Summer of Fun
While Starbucks is a category and market leader, the summer beverage landscape is increasingly crow…
Food & Beverage
The 1st #PayWithaPhoto food truck by Old El Paso (France)
Old El Paso wanted to launch its taco premium range Restaurante on the French market. The goal was…
Food & Beverage
The Social Cheesecake
Philadelphia is the cream cheese leader in Brazil and the brand wanted to promote the cheesecake, t…
Food & Beverage
The Udder Truth
Food choices are increasingly emotional and difficult for consumers, many of whom are inundated wit…