THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 8th Annual Shorty Awards Best in Food and Beverage

This awards honors the best use of social media in a marketing campaign by a food and beverage brand. Campaign objectives may include the launch of a new beverage, the opening of a restaurant, the promotion of a sustainable food brand and more.

See previous winners and honorees here.


If applicable, please see our category for Wine, Beer & Spirits.

Nominees

finalist
#DrinkGoodDoGood – Bringing Awareness and Produce to Food Deserts
What was once seen as a reflection of narcissism, selfies have now become a symbol of selflessness,…
#UnFlatMe with Corner Bakery Cafe
There was a time when people believed that the Earth was flat. So when the time came to introduce C…
Blue Jays - 2015 Playoffs
As Canada's #1 Casual Dining restaurant, the objective was to position Boston Pizza as the best pla…
Bringing thinkThin from Niche to National
thinkThin is a product brand that sells protein bars for women. They came to us in 2014 to create a…
finalist
ChocPlusWhat?
Cadbury wanted to launch a new flavour of chocolate. A flavour so out-there—so FAR out-there, it wa…
Coors Light Vines – Promoting the ‘Subzer-O°Adventures’ On-Pack promotion
Business objective – to drive awareness amongst our Social Explorer target audience of the Coors Li…
Endless Table
Reynolds Wrap has been helping people make delicious meals for over 70 years, but they were lacking…
finalist
Hidden Valley:Taste Not Waste
Hidden Valley has always inspired families and children to love their veggies and this year, encour…
Honest Tea's #RefreshinglyHonest Campaign
At Honest Tea we've always been curious to see if the rest of the country feels as strongly about h…
Lipton #BeMoreTea
Drive awareness of Lipton iced tea as a naturally refreshing beverage that enhances meals utilizing…
winner
Lovin' The Super Bowl
McDonald's believes a little lovin' can change a lot. Our goal for Lovin' the Super Bowl was simple…
finalist
M&M'S 1 Million Tastes of Crispy Giveaway - #NashHasCrispy
How does an iconic brand like M&M'S engage the all-important Millennial and Gen-Z audiences? By bri…
finalist
M&M’S Red Nose Day Campaign
In 2015, M&M'S launched a movement to raise money and awareness for the first U.S. Red Nose Day, a …
finalist
Made With Chobani
We wanted to promote culinary inspiration and creativity in the kitchen, using our Chobani 4% Plai…
Mountain Dew Kickstart Kickstory
Mountain Dew's breakout sparkling juice drink, Mtn Dew Kickstart, was entering its third year. Alth…
finalist
Party Hard Moms
Hefty was launching a new crack resistant party cup and wanted to target moms, giving them permissi…
Starbucks Frappuccino Summer of Fun
While Starbucks is a category and market leader, the summer beverage landscape is increasingly crow…
finalist
That time Arby’s made friends with Jon Stewart
To fully understand the Arby's interaction with Jon Stewart and The Daily Show, one must go back a …
The 1st #PayWithaPhoto food truck by Old El Paso (France)
Old El Paso wanted to launch its taco premium range Restaurante on the French market. The goal was…
The Social Cheesecake
Philadelphia is the cream cheese leader in Brazil and the brand wanted to promote the cheesecake, t…
The Udder Truth
Food choices are increasingly emotional and difficult for consumers, many of whom are inundated wit…