THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 9th Annual Shorty Awards Best use of Twitter

This award honors the most effective and creative campaigns optimized for Twitter. Describe how you integrated Twitter into your campaign, how it enhanced your message and met or exceeded your goals and objectives.

See previous winners and honorees here.

Nominees

finalist
Tillamook: “Fill the Plates”
In 2016, farmer-owned dairy cooperative, Tillamook, launched #RealFoodSunday–a social media effort …
winner
#LiveInTheMovies
In 2016, brands paid a record breaking $2M for a 30 second spot. But with a major hotel chain as th…
#truTVisAThing Brand Awareness campaign
Every March, sports fans search for one of 4 networks carrying NCAA Men's Basketball first round to…
finalist
Atlanta Twitter
To promote the first season of Donald Glover's ground-breaking series Atlanta, FX was determined to…
Brexit Means Bloomberg
When the UK voted last June in favour of leaving the European Union, the trajectory of an entire na…
finalist
audience honor
Choose Your Own Adventure: A Power Digital Experience
Finding new and exciting ways to bring our fans into the world of Power is an important element of …
Condé Nast Traveler's Readers' Choice Awards
Condé Nast Traveler's industry-leading Readers' Choice Awards survey is an annual list of the best …
Dad Insurance For Fearless Dreamers
Demonstrating the relationship between insurance and dreams has been at the core of our messaging, …
Denny’s Real Time Tweets
The goal for the Denny's brand Twitter account has always been simple: don't sound like a brand Tw…
Drumstick #GetConed
Nestlé Drumstick ice cream cones have long been a staple of summer fun. When the brand noticed mill…
Hedonism II #HedoCurious Twitter Q&A
Hedonism II, a clothing-optional lifestyle resort in Negril, Jamaica has been in operation for 35 y…
Jack Link’s “Twitter Beef”
The objective was to raise awareness for Jack Link's in a creative way through organic engagement o…
Logitech and the Daily Trending Content
Logitech has built a strong legacy that is widely known for its innovation in mice and keyboards. B…
MTV & Taco Bell’s Fan-Fueled Film
The Taco Bell Foundation launched their Live Más Scholarship in the Fall of 2015 with the goal of o…
Marriott Rewards #MRpoints
Marriott Rewards' vision was simple: Create raving brand fans through frictionless experiences p…
Old Spice, Live Von Air
Today, brands are in an epic battle for consumer attention. 85% of consumers use other devices whil…
Rachael Ray Nutrish Twitter
Nutrish's campaign objectives on Twitter were two-fold: 1) reach pet food consumers at scale to dri…
Rare Country Awards Drive Nearly 1 Million Fan Votes
Cox Media Group wanted to drive attention to its Fans 1st Media lifestyle division, Rare - and spec…
Road to College
To inspire college-bound students to start planning TODAY, and position Wells Fargo as a source for…
Royal Jordanian's US Elections Tweet
Like any other airline brand, Royal Jordanian has been facing some negative attitudes in regards to…
finalist
Sonic / Eggman Twitter Takeover
Objective: Generate awareness, buzz, and social engagement around Sonic the Hedgehog's 25th Anniver…
Syfy Sharknado 4: The 4th Awaken- GLOW, Syfy
Sharknado. That's right, it's a tornado made of sharks, so getting to higher ground won't save you,…
The Twitter Debate
Through its Priceless platform, Mastercard enables people to have more meaningful experiences.With …
Winning the Big Game
Each year since 2014, Pabst Blue Ribbon has participated in the online conversation surrounding Sup…
finalist
iHeartRadio Best Fan Army Award
Many music award shows feature a category honoring the most dedicated fans on the planet. But in ea…