THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 9th Annual Shorty Awards Best use of Twitter

This award honors the most effective and creative campaigns optimized for Twitter. Describe how you integrated Twitter into your campaign, how it enhanced your message and met or exceeded your goals and objectives.

See previous winners and honorees here.

Winner

Twitter
winner
#LiveInTheMovies
In 2016, brands paid a record breaking $2M for a 30 second spot. But with a major hotel chain as th…

Finalists

Twitter
finalist
Tillamook: “Fill the Plates”
In 2016, farmer-owned dairy cooperative, Tillamook, launched #RealFoodSunday–a social media effort …
Twitter
finalist
Atlanta Twitter
To promote the first season of Donald Glover's ground-breaking series Atlanta, FX was determined to…
Twitter
finalist
audience honor
Choose Your Own Adventure: A Power Digital Experience
Finding new and exciting ways to bring our fans into the world of Power is an important element of …
Twitter
finalist
Sonic / Eggman Twitter Takeover
Objective: Generate awareness, buzz, and social engagement around Sonic the Hedgehog's 25th Anniver…
Twitter
finalist
iHeartRadio Best Fan Army Award
Many music award shows feature a category honoring the most dedicated fans on the planet. But in ea…

Nominees

Twitter
#truTVisAThing Brand Awareness campaign
Every March, sports fans search for one of 4 networks carrying NCAA Men's Basketball first round to…
Twitter
Brexit Means Bloomberg
When the UK voted last June in favour of leaving the European Union, the trajectory of an entire na…
Twitter
Condé Nast Traveler's Readers' Choice Awards
Condé Nast Traveler's industry-leading Readers' Choice Awards survey is an annual list of the best …
Twitter
Dad Insurance For Fearless Dreamers
Demonstrating the relationship between insurance and dreams has been at the core of our messaging, …
Twitter
Denny’s Real Time Tweets
The goal for the Denny's brand Twitter account has always been simple: don't sound like a brand Tw…
Twitter
Drumstick #GetConed
Nestlé Drumstick ice cream cones have long been a staple of summer fun. When the brand noticed mill…
Twitter
Hedonism II #HedoCurious Twitter Q&A
Hedonism II, a clothing-optional lifestyle resort in Negril, Jamaica has been in operation for 35 y…
Twitter
Jack Link’s “Twitter Beef”
The objective was to raise awareness for Jack Link's in a creative way through organic engagement o…
Twitter
Logitech and the Daily Trending Content
Logitech has built a strong legacy that is widely known for its innovation in mice and keyboards. B…
Twitter
MTV & Taco Bell’s Fan-Fueled Film
The Taco Bell Foundation launched their Live Más Scholarship in the Fall of 2015 with the goal of o…
Twitter
Marriott Rewards #MRpoints
Marriott Rewards' vision was simple: Create raving brand fans through frictionless experiences p…
Twitter
Old Spice, Live Von Air
Today, brands are in an epic battle for consumer attention. 85% of consumers use other devices whil…
Twitter
Rachael Ray Nutrish Twitter
Nutrish's campaign objectives on Twitter were two-fold: 1) reach pet food consumers at scale to dri…
Twitter
Rare Country Awards Drive Nearly 1 Million Fan Votes
Cox Media Group wanted to drive attention to its Fans 1st Media lifestyle division, Rare - and spec…
Twitter
Road to College
To inspire college-bound students to start planning TODAY, and position Wells Fargo as a source for…
Twitter
Royal Jordanian's US Elections Tweet
Like any other airline brand, Royal Jordanian has been facing some negative attitudes in regards to…
Twitter
Syfy Sharknado 4: The 4th Awaken- GLOW, Syfy
Sharknado. That's right, it's a tornado made of sharks, so getting to higher ground won't save you,…
Twitter
The Twitter Debate
Through its Priceless platform, Mastercard enables people to have more meaningful experiences.With …
Twitter
Winning the Big Game
Each year since 2014, Pabst Blue Ribbon has participated in the online conversation surrounding Sup…