THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 9th Annual Shorty Awards Best use of Twitter

This award honors the most effective and creative campaigns optimized for Twitter. Describe how you integrated Twitter into your campaign, how it enhanced your message and met or exceeded your goals and objectives.

See previous winners and honorees here.

Winner

Twitter
winner
#LiveInTheMovies
In 2016, brands paid a record breaking $2M for a 30 second spot. But with a major hotel chain as th…

Finalists

Twitter
finalist
Tillamook: “Fill the Plates”
In 2016, farmer-owned dairy cooperative, Tillamook, launched #RealFoodSunday–a social media effort …
Twitter
finalist
Atlanta Twitter
To promote the first season of Donald Glover's ground-breaking series Atlanta, FX was determined to…
Twitter
finalist
audience honor
Choose Your Own Adventure: A Power Digital Experience
Finding new and exciting ways to bring our fans into the world of Power is an important element of …
Twitter
finalist
Sonic / Eggman Twitter Takeover
Objective: Generate awareness, buzz, and social engagement around Sonic the Hedgehog's 25th Anniver…
Twitter
finalist
iHeartRadio Best Fan Army Award
Many music award shows feature a category honoring the most dedicated fans on the planet. But in ea…

Nominees

Twitter
#truTVisAThing Brand Awareness campaign
Every March, sports fans search for one of 4 networks carrying NCAA Men's Basketball first round to…
Twitter
Brexit Means Bloomberg
When the UK voted last June in favour of leaving the European Union, the trajectory of an entire na…
Twitter
Condé Nast Traveler's Readers' Choice Awards
Condé Nast Traveler's industry-leading Readers' Choice Awards survey is an annual list of the best …
Twitter
Dad Insurance For Fearless Dreamers
Demonstrating the relationship between insurance and dreams has been at the core of our messaging, …
Twitter
Denny’s Real Time Tweets
The goal for the Denny's brand Twitter account has always been simple: don't sound like a brand Tw…
Twitter
Drumstick #GetConed
Nestlé Drumstick ice cream cones have long been a staple of summer fun. When the brand noticed mill…
Twitter
Hedonism II #HedoCurious Twitter Q&A
Hedonism II, a clothing-optional lifestyle resort in Negril, Jamaica has been in operation for 35 y…
Twitter
Jack Link’s “Twitter Beef”
The objective was to raise awareness for Jack Link's in a creative way through organic engagement o…
Twitter
Logitech and the Daily Trending Content
Logitech has built a strong legacy that is widely known for its innovation in mice and keyboards. B…
Twitter
MTV & Taco Bell’s Fan-Fueled Film
The Taco Bell Foundation launched their Live Más Scholarship in the Fall of 2015 with the goal of o…
Twitter
Marriott Rewards #MRpoints
Marriott Rewards' vision was simple: Create raving brand fans through frictionless experiences p…
Twitter
Old Spice, Live Von Air
Today, brands are in an epic battle for consumer attention. 85% of consumers use other devices whil…
Twitter
Rachael Ray Nutrish Twitter
Nutrish's campaign objectives on Twitter were two-fold: 1) reach pet food consumers at scale to dri…
Twitter
Rare Country Awards Drive Nearly 1 Million Fan Votes
Cox Media Group wanted to drive attention to its Fans 1st Media lifestyle division, Rare - and spec…
Twitter
Road to College
To inspire college-bound students to start planning TODAY, and position Wells Fargo as a source for…
Twitter
Royal Jordanian's US Elections Tweet
Like any other airline brand, Royal Jordanian has been facing some negative attitudes in regards to…
Twitter
Syfy Sharknado 4: The 4th Awaken- GLOW, Syfy
Sharknado. That's right, it's a tornado made of sharks, so getting to higher ground won't save you,…
Twitter
The Twitter Debate
Through its Priceless platform, Mastercard enables people to have more meaningful experiences.With …
Twitter
Winning the Big Game
Each year since 2014, Pabst Blue Ribbon has participated in the online conversation surrounding Sup…