Nutrish's campaign objectives on Twitter were two-fold: 1) reach pet food consumers at scale to drive awareness of the product and 2) increase engagement with the brand's followers.
By tapping into what Twitter does best — trending, real-time content — we were able to serve up relatable tweets with a clever and authentic nod to Nutrish and its products. Leveraging pop culture moments, the playful nature of pets and a targeted media buy on Twitter, Nutrish was able to place timely brand messaging in front of a highly qualified audience. Twitter was just one piece of an integrated, omni-channel marketing strategy that showcased how well Nutrish understands pet parents.
Nutrish received over 13 million impressions with an average engagement rate of 3.09% — nearly double the industry standard. Not only did Nutrish increase its following, but it also inspired consumers to actively engage with the brand and its content in a positive way.
