THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 9th Annual Shorty Awards Best use of Facebook Video

This category honors the most creative and effective incorporation of video content on Facebook by a brand, organization or agency. This award will recognize social media campaigns that incorporate video on Facebook or videos included in a brand's overall presence on Facebook.

Nominees

Silicon Valley “Tables” Facebook Parody Commercial
When Silicon Valley spoofed Facebook's infamous "Chairs" commercial in a season 3 episode, we sough…
#MovingGesture
The question of migration is a major societal issue. A portion of the public opinion feels indiffer…
@midnight – Golden Girls: Legion of Doom
Beyond supporting the linear television show, the consistent objective of the @midnight digital pod…
ADT Ghost Monitoring
Because of all of the online buzz around holidays in social media, they are frequently key subjects…
finalist
AJ+
AJ+ is Al Jazeera's digital-only offshoot that creates news for the connected generation. In a big…
Activision Launches Interactive Takeover Adventure for Call of Duty: Infinite Warfare
To reveal the long-awaited installment of the $10B Call of Duty franchise: Infinite Warfare, Activi…
Bad Santa 2 - Drunk History
Comedy Central was tasked with creating custom shoot-based content that positioned the next instal…
Behind The Book Web Show
MGM Resorts International launched a first-ever weekly Facebook video series that provided an insid…
Best Use of Facebook Video - ATTN:
ATTN: is an issues-driven media company. Our mission is to deliver engaging content to a mobile-fir…
Bravo's Real HouseKids
Being a fan of a TV show is no longer restricted to the one hour a week it takes to watch a program…
Breathe New Life Into Your Nails
Launch a 60 second video campaign to educate consumers on features and benefits of new nail product…
finalist
Budweiser: Harry Caray's Last Call
Today more than ever, brands need to move at the speed of culture to stay relevant. But not every b…
Butterball On Demand
For more than 35 years, 50+ experts at the Butterball Turkey Talk-Line have greeted panicked cooks …
finalist
silver honor
Draft Day 2031
Draftday2031.com was designed to make the UGC component easy and seamless. Following a user's prefe…
Here’s to Firsts | Allstate
First steps. First cars. First jobs. People everywhere on social are sharing their big firsts, espe…
finalist
silver honor
Kid President : How to Disagree with People
It's not an accident that this video was released one month before the US Presidential Election. Vi…
Mega Swing
NATO Facebook Videos
NATO's Public Diplomacy Division – Communications Services is committed to building brand awareness…
winner
RINGS - TV Store Prank
The objective was to create an entertaining and highly sharable video to get people excited about t…
Ridgeline "Lost & Found"
The campaign was designed to achieve three main objectives: Scale product creative to an audience o…
Stand with Malala
The National Geographic Channel wanted to drive viewership for their airing of He Named Me Malala a…
The Adventures of Little Brush Big Brush
Signal's key objective was to get more families with young kids brushing their teeth at night, as r…
The Fairmont Safari Experience in Kenya
Our primary objective was to promote awareness of Fairmont Hotels & Resorts as an incredible safari…
The Million-Dollar Measuring Spoon
Polygons Design partnered with Command Partners to create and implement a marketing strategy for th…
The Strain Video Games
To promote the third season of The Strain, and reach a targeted cross-over audience of gamers, FX p…
Yours Mine or Ours “House of Dolls”
As Bravo network was looking to expand our programming mix as well as core audience base into the r…
finalist
gold honor
iHeartRadio's One Last Dance For 2016
2016 proved to be a tough year, especially in the music industry. As a recognized name in music, i…