The Early Deadline is December 9th! Enter Now!

Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

From the 9th Annual Shorty Awards

Behind The Book Web Show

Entered in Facebook Video

About this entry

MGM Resorts International launched a first-ever weekly Facebook video series that provided an insider's look at sports betting in Las Vegas. @beatingthebook podcast host Gill Alexander and MGM Resorts Vice President of Race & Sports Jay Rood came together each week for 22 weeks and chatted betting lines, sports news updates and "bookie" lingo to help educate current and future guests of sports betting on the Vegas Strip while sharing a few laughs.


Why does this entry deserve to win?


- Sold out VIP sports book seating for the season!

- Incredible Reach of: 9,244,934

- Video Views: 2,118,412 Million

- Total engagements: 935,000

- Increase in page likes: 2.6% increase in Facebook followers over the NFL season


Video for Behind The Book Web Show

Entrant Company / Organization Name

MGM Resorts International


Entry Credits