finalists for the shorty social good awards have been announced see finalists

3rd Annual Shorty Social Good Awards Categories

See below for official categories. The final entry deadline is September 20th, 2018.

The 11th Annual Shorty Awards will open for entries on October 22nd, 2018.

From the 9th Annual Shorty Awards

The Fairmont Safari Experience in Kenya

Entered in Facebook Video

About this entry

Our primary objective was to promote awareness of Fairmont Hotels & Resorts as an incredible safari destination in Kenya. While our properties throughout North America are well known, most people don't associate the brand with a safari experience. These videos showcased the extraordinary sights and experiences found on an African safari with Fairmont and were meant to inspire people to plan their dream safari with us.

Why does this entry deserve to win?

The idea was to create a series of unique safari videos that would give our viewers a glimpse into the untamed adventure they could experience at Fairmont's Kenyan properties: Fairmont Mara Safari Club and Fairmont Mount Kenya Safari Club.

These immersive videos, ranging from 15 seconds to just under 2 minutes, took viewers on an unforgettable journey across Kenya's renowned Maasai Mara National Reserve. A combination of hand-held and aerial drone footage showcased Fairmont's iconic resorts, savannah picnics, vibrant Masai cultural ceremonies, lions, giraffes, migrating wildebeests and a world of wild African fauna that our guests might encounter. Videos were all complimented by beautiful time-lapse imagery of Kenya's ever-changing landscapes, and interviews with Fairmont safari guides describing the once-in-a-lifetime experiences people can expect on safari.

One of the most unique videos was filmed using cutting-edge 360 video technology, providing viewers with the opportunity to actually feel like they're on safari. Shot with an omnidirectional camera, this immersive video gave the audience control over their viewing direction for the ultimate virtual safari experience.

The videos were shared on Facebook and through other social media brand channels. The underlying message was simple: Fairmont connects modern comforts to the African savannah for an absolutely unforgettable safari experience.


The results exceeded all expectations, creating a huge buzz on Facebook and our other social media channels. Through a combination of compelling content and strategic deployment tactics, we were able to generate interest, get people talking about the Fairmont safari experience and sharing our videos. And the best part—the interest we generated translated into a huge increase in guest inquiries and bookings for the featured properties. Here are the results:

Facebook Results:

Videos watched: 3.8 million

Impressions: 13.5 million

Comments: 1,100+

Shares: 3,500

Website click-throughs: 87,800+


Video for The Fairmont Safari Experience in Kenya

Produced by

Fairmont Hotels & Resorts (Brand), Ginkgo (Videos)


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch,, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City