THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad

From the 9th Annual Shorty Awards Best in North America

This awards honors the best use of social media in a marketing campaign by a brand, organization or institution located in North America.

Winner

North America
winner
Care Counts
Every day in America, thousands of kids miss school because they lack one simple thing: clean cloth…

Finalists

North America
finalist
gold honor
AT&T Hello Lab: A Year Long Bi-Directional Branded Content Program
In 2016, multiple studies showed that young consumers were seeking out brands that they saw as "new…
North America
finalist
Tillamook “Goodbye Big Food, Hello Real Food” Social Launch
Tillamook is an Oregon-based dairy cooperative of farmer-owners, who prioritize quality over profit…
North America
finalist
Airbnb’s National Park Backyards
It was the 100th Anniversary of North America's National Parks and with so many homes in and around…
North America
finalist
audience honor
Meet the Spokespoon
How to you get busy "not-a-moment-to-spare" passersby to stop to think about hunger and homelessnes…
North America
finalist
New experiences for the new year: Discovering 'what's next' with the J.P. Morgan #NextList2017
To celebrate its 10th anniversary, J.P. Morgan Private Bank reinvented the annual Holiday Reading L…

Nominees

North America
finalist
Tillamook “Goodbye Big Food, Hello Real Food” Social Launch
Tillamook is an Oregon-based dairy cooperative of farmer-owners, who prioritize quality over profit…
North America
Tillamook: “Fill the Plates”
In 2016, farmer-owned dairy cooperative, Tillamook, launched #RealFoodSunday–a social media effort …
North America
finalist
gold honor
AT&T Hello Lab: A Year Long Bi-Directional Branded Content Program
In 2016, multiple studies showed that young consumers were seeking out brands that they saw as "new…
North America
finalist
Airbnb’s National Park Backyards
It was the 100th Anniversary of North America's National Parks and with so many homes in and around…
North America
CSR2: Ultimate Racing Challenge
A global phenomenon, CSR is one of the top, racing mobile games on the market with over 190 million…
North America
winner
Care Counts
Every day in America, thousands of kids miss school because they lack one simple thing: clean cloth…
North America
finalist
audience honor
Meet the Spokespoon
How to you get busy "not-a-moment-to-spare" passersby to stop to think about hunger and homelessnes…
North America
finalist
New experiences for the new year: Discovering 'what's next' with the J.P. Morgan #NextList2017
To celebrate its 10th anniversary, J.P. Morgan Private Bank reinvented the annual Holiday Reading L…