Best use of Native Advertising in Social Media - Shorty Awards

Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The regular entry deadline is on February 10th, 2022.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Influencer & Celebrity Brand Partnership

Emerging Platform NEW! Facebook Instagram Multi-Platform Snapchat TikTok Twitter YouTube

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

From the 9th Annual Shorty Awards Best use of Native Advertising

This category honors the most creative and effective incorporation of native advertising in a social media marketing campaign.

Winner

Native Advertising

Creating Consumer Relevancy with #MyWalgreensApp

The #MyWalgreensApp campaign was charged with communicating that the award-winning Walgreens mobile app offers everything customers need in one convenient place to help save time and money. You can order photo prints, clip coupons, refill prescriptions and access your Balance™ Rewards with mobile pay. The Walgreens Mobile app is designed to make s…

Finalists

Native Advertising

Silicon Valley Season 3: Native Twitter In-Story Ads

HBO worked with Twitter to take advantage of a beta ad product to creatively align in-story marketing platforms with Silicon Valley's Season 3 plot. Knowing that the in-story websites for Pied Piper, Raviga, Hooli, Bachminty. Endframe and Code/Rag were fan favorites, HBO took in-story marketing to the next level by advertising on behalf of these f…

Native Advertising

The Spotify Portfolio

How do you make something original out of your portfolio of creative advertising work?

Native Advertising

Chocolaty Sleep Squares

The goal of this campaign was to bring brand exposure to Sleep Squares, a company that offers a chocolaty treat that acts as a sleep aid. To achieve our goal the following objectives were established: 1. Receive 2.7 million impressions from the campaign.2. Target both an English and Spanish speaking audience. 3. Create native advertisements, incl…

Native Advertising

Dr. Strange Native Advertising Promotion

When creating the social media promotional content for Marvel's new film, "Dr. Strange," we were asked to push far beyond the previously established boundaries and parameters for units running within social media environments. The objective was to convey the look and feel of the film by showcasing the truly dazzling FX elements from the film with…

Native Advertising

Nutella Brings Zigi Back Together

Millennials love Nutella and they love talking about our brand on social. Millennials also have an obsession with international supermodel Gigi Hadid. So, when we noticed that she posted a picture of her favorite Nutella crepe on her Snapchat, decided to send her some Nutella. The intersection of the millennial focused conversation within our targ…

Nominees

Native Advertising

Our 2016 social campaign set out to engage our worldwide audience on the platforms they care about and integrate sponsors through unique fan-focused EMA social opportunities.

Native Advertising

Extra Credit: JPMorgan Chase's LinkedIn Student App Partnership

Increase awareness of career opportunities at JPMorgan Chase and engage broader campus audiences, through:1/ maintaining a more consistent, always-on media presence, particularly during the exploratory Spring/Summer phase of the graduate recruitment cycle, using relevant channels, and 2/ finding partners whose goals align with the JPMorgan Chase recruitment…

Native Advertising

Gadget Flow - We Curate You Discover

Our mission is to find you the best products for our users. We believe in a simplified yet informative online shopping experience. You can use Gadget Flow to stay updated with the latest product releases and hottest crowdfunding projects. We curate, you discover.

Native Advertising

IDEA Studio and BEHR: Making it Mine

BEHR approached About.com because they wanted to advertise their outdoor paints to an engaged audience of home enthusiasts and connect with consumers around key moments of consideration.About successfully married its data-driven roots with video and social best practices and BEHR's objectives to create a data visualization how-to that integrated BEHR outdoo…