The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 9th Annual Shorty Awards Best use of Native Advertising

This category honors the most creative and effective incorporation of native advertising in a social media marketing campaign.


gold honor
Silicon Valley Season 3: Native Twitter In-Story Ads
HBO worked with Twitter to take advantage of a beta ad product to creatively align in-story marketi…
2016 MTV EMA
Our 2016 social campaign set out to engage our worldwide audience on the platforms they care about…
Chocolaty Sleep Squares
The goal of this campaign was to bring brand exposure to Sleep Squares, a company that offers a ch…
Creating Consumer Relevancy with #MyWalgreensApp
The #MyWalgreensApp campaign was charged with communicating that the award-winning Walgreens mobile…
Dr. Strange Native Advertising Promotion
When creating the social media promotional content for Marvel's new film, "Dr. Strange," we were a…
Extra Credit: JPMorgan Chase's LinkedIn Student App Partnership
Increase awareness of career opportunities at JPMorgan Chase and engage broader campus audiences, t…
Gadget Flow - We Curate You Discover
Our mission is to find you the best products for our users. We believe in a simplified yet informat…
IDEA Studio and BEHR: Making it Mine
BEHR approached because they wanted to advertise their outdoor paints to an engaged audie…
Nutella Brings Zigi Back Together
Millennials love Nutella and they love talking about our brand on social. Millennials also have an …
silver honor
audience honor
The Spotify Portfolio
How do you make something original out of your portfolio of creative advertising work?