ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 9th Annual Shorty Awards Best use of Native Advertising

This category honors the most creative and effective incorporation of native advertising in a social media marketing campaign.

Winner

Native Advertising
winner
Creating Consumer Relevancy with #MyWalgreensApp
The #MyWalgreensApp campaign was charged with communicating that the award-winning Walgreens mobile app offers everything customers need in one convenient place to help save time and money. You can order photo prints, clip coupons, refill prescriptions and access your Balance™ Rewards with mobile pay. The Walgreens Mobile app is designed to make s…

Finalists

Native Advertising
finalist
gold
Silicon Valley Season 3: Native Twitter In-Story Ads
HBO worked with Twitter to take advantage of a beta ad product to creatively align in-story marketing platforms with Silicon Valley's Season 3 plot. Knowing that the in-story websites for Pied Piper, Raviga, Hooli, Bachminty. Endframe and Code/Rag were fan favorites, HBO took in-story marketing to the next level by advertising on behalf of these f…
Native Advertising
finalist
silver
audience
The Spotify Portfolio
How do you make something original out of your portfolio of creative advertising work?
Native Advertising
finalist
Chocolaty Sleep Squares
The goal of this campaign was to bring brand exposure to Sleep Squares, a company that offers a chocolaty treat that acts as a sleep aid. To achieve our goal the following objectives were established: 1. Receive 2.7 million impressions from the campaign.2. Target both an English and Spanish speaking audience. 3. Create native advertisements, incl…
Native Advertising
finalist
Dr. Strange Native Advertising Promotion
When creating the social media promotional content for Marvel's new film, "Dr. Strange," we were asked to push far beyond the previously established boundaries and parameters for units running within social media environments. The objective was to convey the look and feel of the film by showcasing the truly dazzling FX elements from the film with…
Native Advertising
finalist
Nutella Brings Zigi Back Together
Millennials love Nutella and they love talking about our brand on social. Millennials also have an obsession with international supermodel Gigi Hadid. So, when we noticed that she posted a picture of her favorite Nutella crepe on her Snapchat, decided to send her some Nutella. The intersection of the millennial focused conversation within our targ…

Nominees

Native Advertising
2016 MTV EMA
Our 2016 social campaign set out to engage our worldwide audience on the platforms they care about and integrate sponsors through unique fan-focused EMA social opportunities.
Native Advertising
Extra Credit: JPMorgan Chase's LinkedIn Student App Partnership
Increase awareness of career opportunities at JPMorgan Chase and engage broader campus audiences, through:1/ maintaining a more consistent, always-on media presence, particularly during the exploratory Spring/Summer phase of the graduate recruitment cycle, using relevant channels, and 2/ finding partners whose goals align with the JPMorgan Chase recruitment…
Native Advertising
Gadget Flow - We Curate You Discover
Our mission is to find you the best products for our users. We believe in a simplified yet informative online shopping experience. You can use Gadget Flow to stay updated with the latest product releases and hottest crowdfunding projects. We curate, you discover.
Native Advertising
IDEA Studio and BEHR: Making it Mine
BEHR approached About.com because they wanted to advertise their outdoor paints to an engaged audience of home enthusiasts and connect with consumers around key moments of consideration.About successfully married its data-driven roots with video and social best practices and BEHR's objectives to create a data visualization how-to that integrated BEHR outdoo…