5th Annual Shorty Social Good Awards Categories


The regular deadline is on Wednesday, August 26th, 2020.

By Campaign
By Cause
By Industry
By Platform
Content and Strategy
Partnerships
Video Content

From the 9th Annual Shorty Awards Best use of Native Advertising

This category honors the most creative and effective incorporation of native advertising in a social media marketing campaign.

Winner

Native Advertising
winner
Creating Consumer Relevancy with #MyWalgreensApp
The #MyWalgreensApp campaign was charged with communicating that the award-winning Walgreens mobile app offers everything customers need in one convenient place to help save time and money. You can order photo prints, clip coupons, refill prescriptions and access your Balance™ Rewards with mobile pay. The Walgreens Mobile app is designed to make s…

Finalists

Native Advertising
finalist
gold
Silicon Valley Season 3: Native Twitter In-Story Ads
HBO worked with Twitter to take advantage of a beta ad product to creatively align in-story marketing platforms with Silicon Valley's Season 3 plot. Knowing that the in-story websites for Pied Piper, Raviga, Hooli, Bachminty. Endframe and Code/Rag were fan favorites, HBO took in-story marketing to the next level by advertising on behalf of these f…
Native Advertising
finalist
silver
audience
The Spotify Portfolio
How do you make something original out of your portfolio of creative advertising work?
Native Advertising
finalist
Chocolaty Sleep Squares
The goal of this campaign was to bring brand exposure to Sleep Squares, a company that offers a chocolaty treat that acts as a sleep aid. To achieve our goal the following objectives were established: 1. Receive 2.7 million impressions from the campaign.2. Target both an English and Spanish speaking audience. 3. Create native advertisements, incl…
Native Advertising
finalist
Dr. Strange Native Advertising Promotion
When creating the social media promotional content for Marvel's new film, "Dr. Strange," we were asked to push far beyond the previously established boundaries and parameters for units running within social media environments. The objective was to convey the look and feel of the film by showcasing the truly dazzling FX elements from the film with…
Native Advertising
finalist
Nutella Brings Zigi Back Together
Millennials love Nutella and they love talking about our brand on social. Millennials also have an obsession with international supermodel Gigi Hadid. So, when we noticed that she posted a picture of her favorite Nutella crepe on her Snapchat, decided to send her some Nutella. The intersection of the millennial focused conversation within our targ…

Nominees

Native Advertising
2016 MTV EMA
Our 2016 social campaign set out to engage our worldwide audience on the platforms they care about and integrate sponsors through unique fan-focused EMA social opportunities.
Native Advertising
Extra Credit: JPMorgan Chase's LinkedIn Student App Partnership
Increase awareness of career opportunities at JPMorgan Chase and engage broader campus audiences, through:1/ maintaining a more consistent, always-on media presence, particularly during the exploratory Spring/Summer phase of the graduate recruitment cycle, using relevant channels, and 2/ finding partners whose goals align with the JPMorgan Chase recruitment…
Native Advertising
Gadget Flow - We Curate You Discover
Our mission is to find you the best products for our users. We believe in a simplified yet informative online shopping experience. You can use Gadget Flow to stay updated with the latest product releases and hottest crowdfunding projects. We curate, you discover.
Native Advertising
IDEA Studio and BEHR: Making it Mine
BEHR approached About.com because they wanted to advertise their outdoor paints to an engaged audience of home enthusiasts and connect with consumers around key moments of consideration.About successfully married its data-driven roots with video and social best practices and BEHR's objectives to create a data visualization how-to that integrated BEHR outdoo…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

entries are open for the shorty social good awards. the early deadline is on june 24th!