THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
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Global Campaign
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Content and Media
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Brand Voice
Branded Content
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Contest or Promotion
Copywriting
Email & Newsletter
Filter/Lens
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Design
Animation
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Brand Identity
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Pharma & Healthcare
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Television
Travel & Tourism
Wine, Beer & Spirits
Influencer & Celebrity Partnership
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
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X Partnership
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Overall Presence
Facebook Presence
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LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
X Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Facebook
Immersive
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Interactive Content
LinkedIn
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X (formerly Twitter)
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NEW!
Health & Wellness Podcast
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Strategy & Engagement
Brand Partnership
Call to Action
Community Management
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
LGBTQ Community Engagement
Micro-Influencer Strategy
Multicultural Community Engagement
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Feature Film
NEW!
Featurette or Behind The Scenes Video
Instructional Video
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Long Form Video
Medium-Length Video
Music Video
Product Feature Video
Short Form Video
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Vertical Video
Video Ad
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From the 9th Annual Shorty Awards
Best use of Native Advertising
This category honors the most creative and effective incorporation of native advertising in a social media marketing campaign.
Winner
Native Advertising
winner
Creating Consumer Relevancy with #MyWalgreensApp
The #MyWalgreensApp campaign was charged with communicating that the award-winning Walgreens mobile…
Finalists
Native Advertising
finalist
gold honor
Silicon Valley Season 3: Native Twitter In-Story Ads
HBO worked with Twitter to take advantage of a beta ad product to creatively align in-story marketi…
Native Advertising
finalist
silver honor
audience honor
The Spotify Portfolio
How do you make something original out of your portfolio of creative advertising work?
Native Advertising
finalist
Chocolaty Sleep Squares
The goal of this campaign was to bring brand exposure to Sleep Squares, a company that offers a ch…
Native Advertising
finalist
Dr. Strange Native Advertising Promotion
When creating the social media promotional content for Marvel's new film, "Dr. Strange," we were a…
Native Advertising
finalist
Nutella Brings Zigi Back Together
Millennials love Nutella and they love talking about our brand on social. Millennials also have an …
Nominees
Native Advertising
2016 MTV EMA
Our 2016 social campaign set out to engage our worldwide audience on the platforms they care about…
Native Advertising
Extra Credit: JPMorgan Chase's LinkedIn Student App Partnership
Increase awareness of career opportunities at JPMorgan Chase and engage broader campus audiences, t…
Native Advertising
Gadget Flow - We Curate You Discover
Our mission is to find you the best products for our users. We believe in a simplified yet informat…
Native Advertising
IDEA Studio and BEHR: Making it Mine
BEHR approached About.com because they wanted to advertise their outdoor paints to an engaged audie…
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