THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 9th Annual Shorty Awards Best use of Native Advertising

This category honors the most creative and effective incorporation of native advertising in a social media marketing campaign.

Winner

Native Advertising
winner
Creating Consumer Relevancy with #MyWalgreensApp
The #MyWalgreensApp campaign was charged with communicating that the award-winning Walgreens mobile…

Finalists

Native Advertising
finalist
gold honor
Silicon Valley Season 3: Native Twitter In-Story Ads
HBO worked with Twitter to take advantage of a beta ad product to creatively align in-story marketi…
Native Advertising
finalist
silver honor
audience honor
The Spotify Portfolio
How do you make something original out of your portfolio of creative advertising work?
Native Advertising
finalist
Chocolaty Sleep Squares
The goal of this campaign was to bring brand exposure to Sleep Squares, a company that offers a ch…
Native Advertising
finalist
Dr. Strange Native Advertising Promotion
When creating the social media promotional content for Marvel's new film, "Dr. Strange," we were a…
Native Advertising
finalist
Nutella Brings Zigi Back Together
Millennials love Nutella and they love talking about our brand on social. Millennials also have an …

Nominees

Native Advertising
finalist
gold honor
Silicon Valley Season 3: Native Twitter In-Story Ads
HBO worked with Twitter to take advantage of a beta ad product to creatively align in-story marketi…
Native Advertising
2016 MTV EMA
Our 2016 social campaign set out to engage our worldwide audience on the platforms they care about…
Native Advertising
finalist
Chocolaty Sleep Squares
The goal of this campaign was to bring brand exposure to Sleep Squares, a company that offers a ch…
Native Advertising
winner
Creating Consumer Relevancy with #MyWalgreensApp
The #MyWalgreensApp campaign was charged with communicating that the award-winning Walgreens mobile…
Native Advertising
finalist
Dr. Strange Native Advertising Promotion
When creating the social media promotional content for Marvel's new film, "Dr. Strange," we were a…
Native Advertising
Extra Credit: JPMorgan Chase's LinkedIn Student App Partnership
Increase awareness of career opportunities at JPMorgan Chase and engage broader campus audiences, t…
Native Advertising
Gadget Flow - We Curate You Discover
Our mission is to find you the best products for our users. We believe in a simplified yet informat…
Native Advertising
IDEA Studio and BEHR: Making it Mine
BEHR approached About.com because they wanted to advertise their outdoor paints to an engaged audie…
Native Advertising
finalist
Nutella Brings Zigi Back Together
Millennials love Nutella and they love talking about our brand on social. Millennials also have an …
Native Advertising
finalist
silver honor
audience honor
The Spotify Portfolio
How do you make something original out of your portfolio of creative advertising work?