13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Dr. Strange Native Advertising Promotion

Finalist in Native Advertising

About this entry

When creating the social media promotional content for Marvel's new film, "Dr. Strange," we were asked to push far beyond the previously established boundaries and parameters for units running within social media environments. The objective was to convey the look and feel of the film by showcasing the truly dazzling FX elements from the film within disruptive social media posts. We used this tactic across multiple social media platforms for maximum effect and penetration.

Why does this entry deserve to win?

One of the film's primary themes, "Open Your Mind, Change Your Reality," was our inspiration and also the message that we sought to deliver through dynamic, high-impact executions that would literally leap from the page. Disguised within authentic-looking social posts, the units briefly took over the various platforms surrounding them. These social posts were meant to break up users' crowded newsfeeds—to be disruptive and visually striking, demanding attention while teasing potential audiences with tantalizing bits from the film.




Video for Dr. Strange Native Advertising Promotion

Produced by

Marvel Studios, Concept Arts

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!