Past Winners & Nominees - The Shorty Awards

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11th Annual Shorty Awards Categories

See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Influencers

Honoring the most notable and viral Influencers from 2018. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Shorty Awards Winners & Nominees

Facebook Presence

Van’s Foods | Where Wholesome Meets Awesome

Wholesome food is only beneficial if people enjoy eating it. So Van's Foods set out to establish themselves as the better-for-you breakfast that doesn't sacrifice taste for healthy eating. After all, Van's is the ultimate combination of Wholesome Meets Awesome. We set out to s...

Influencer & Celebrity Campaign

VH1’s Candidly Nicole Presents “Candid Moments”

Following a memorable first season, VH1's Candidly Nicole geared up for its season 2 premiere by partnering with five top online personalities to create "Candid Moments," a multipart digital video campaign featuring show star Nicole Richie on various adventures with The Fat Je...

ZICO Coconut Water Taps “Spokespawson” for #DogDaysofWinter Campaign

In case you forgot, last winter was absolutely brutal. It was one of the coldest, snowiest winters on record. All people could talk about was the abysmal weather. And you know who was thinking about coconut water? Yeah… we had a problem. It's the kiss of death to be tone deaf ...

Virtual Reality

'Absolut Reality' – ABSOLUT Labs, Forever Beta and Crowdtap

How does a spirits brand make itself more accessible in a space where flashy ads and aspirational messaging is the standard? ABSOLUT was throwing an epic party at Brooklyn's trendiest music club, but since the brand is all about accessibility, the team wanted to bring the uniq...

Tumblr Campaign, Viral Campaign

'Alan's Facebook' - The Hangover Part III

Full case study available at https://alans-facebook.squarespace.com Warner Bros. Pictures, in anticipation of the 2013 comedy The Hangover Part III, wanted to take fans on an in-world journey into the world of one of the franchise’s most recognized and hilarious characters,...

'Alohilani Resort

With the grand opening set for 2017, 'Alohilani Resort was looking for a way to generate awareness about their beautiful, unopened property on the coast of Waikiki Beach. With a blank canvas to work with, the direction we chose to build brand awareness for the upcoming Hawaiia...

'Clash of the Corps' Facebook Live Series Premiere

We offered executive producer Dwayne Johnson's fans a chance to see the first episode of our new Clash of the Corps series before anyone else, in order to drive tune-in and create excitement around the series. We created a live viewing event on Dwayne Johnson's Facebook page f...

'HIDING FURNITURE' : A SOCIAL EXPERIMENT

To raise awareness about child abuse, we created a disturbing solution: 'Hiding Furniture'. Parents don't think child abuse will happen in their homes with their children. To further the problem many parents confuse abuse with discipline. The truth is child abuse almost always...

Multi-Platform Campaign

'How-to' use Search with Social to Win Christmas

Tesco is a multinational grocery and general merchandise retailer. They have 148 stores in Ireland and they also sell groceries online. 2017 was a challenging year for Tesco. Reduced budgets saw the retailer fall back on a repeat of their 2016 Christmas creative, the re-use o...

Facebook Brand Presence

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• You’ll Never Forget It: Home to our year-long global campaign to find the faces of G Adventures’ brochures for 2013. • G-Meetup: Helps our travellers connect with one another before heading out on a tour. • G-Plus: Showcases new 2012 tours, spotlights unique tours, hosts...

'Mi Marido Tiene Familia' – Facebook Canvas Ad

In 2017, we promoted many Univision shows throughout social media but nothing like what users experienced for the pre-premiere of one of our novelas, 'Mi Marido Tiene Familia' (My Husband has a Family). We recorded custom video footage specifically for the Facebook canvas ad i...

'Tis the SEAson for Long John Silver's

Throughout December 2015, the Long John Silver's Facebook Page highlighted holiday-centric animated .GIFs showcasing various Long John Silver's product offerings in effort to grow its Page vanity and engagement metrics, while creating awareness of its various menu options.

Multi-Platform Campaign

‘The Most Frustrating Chore’ Goes Viral

In May 2016, FoldiMate, a startup based in Sunnyvale, Calif., reached out to UPRAISE with a single request, making their product – a laundry-folding machine – go viral. And do it in two months. Charged with that task, UPRAISE started an aggressive media relations and social me...

Integrated Campaign, Live News Coverage

"A Poppy Worn, A Hero Honored"

Observing military holidays like Memorial Day and Veterans Day provides an opportunity to remember, honor and celebrate those who served, those who made the ultimate sacrifice through their service, and their families. These holidays provide an occasion for USAA to educate its...

Facebook Campaign

"Aim High" - Warner Bros. Entertainment Produces First Social Series

In October 2011, Warner Bros. Digital Distribution (WBDD) announced the debut of the first-ever Facebook social series created by a Hollywood studio. By opting into the application on the series’ Facebook page, consumers were allowed to become part of the show by seamlessly i...

Multi-Platform Campaign

"Burt's BeeDay" by Burt's Bees

Last year Burt's Bees hit its 30th anniversary. This would have been a major milestone for any personal care company, but it was particularly important for a brand like Burt's Bees, which had practically pioneered the natural personal care category three decades ago. In order ...

"CHEF" Social Marketing Campaign

Mammoth Advertising, Open Road Films, and Jon Favreau got together to make 'Chef' one of the tastiest social media campaigns and slow-simmering hits of 2014. Social channels for the film spanned Facebook, Twitter, Instagram, and Pinterest, and the content was designed, written...

Facebook Campaign, Ambassador & Celebrity Campaign

"Dog Days Of Summer" Pet Friendly Hotel Campaign with Boo!

Trump International Hotel Las Vegas - Boo "Worlds Cutest Dog" Facebook CampaignWe targeted Boo, "The World's Cutest Dog" for a media visit to promote a summer package "The Dog Days of Summer". We offered a free penthouse stay in exchange for editorial photography rights and a...

Consumer Brand, Branded Content, Comedy Video, Humor, Storytelling, Video

Method, the pioneer of premium planet-friendly and design-driven home, fabric and personal care products, came to Kovert Creative for help developing a video that would launch a year-long digital ad campaign. Though the piece would be supported through paid initiatives, includ...

Multi-Platform Campaign

"From Dark to Light" Pregnancy & Medicine Initiative (PMI)

What are the options for women with a disease who fall pregnant? Moreover, what about those who get sick while pregnant? What are the prospects for those with cancer, diabetes, heart disease or other diseases who want to have children? The Problem: Medical care during pregnanc...

"Getting Younger" – Full Cast Episode

"Younger" fans' number one complaint about the show is that they want more of it! We set out to give them what they wanted by launching a weekly after-show on Facebook Live, giving fans an extra half hour of content focused on their favorite show.

Branded YouTube Channel

"H+: The Digital Series"

“H+: The Digital Series" takes viewers on an episodic, apocalyptic journey into the future where consumers are rapidly installing a chip called “HPlus" into their nervous systems that allows them to access the Internet 24 hours a day – by just thinking it. One day, a virus is ...

Publishing, Sports, Branded Content, Comedy Video, Facebook Video, Humor, Medium-Length Video, Video

"Howler Soccer Ball Phone"

In June 2017, Kovert Creative announced an equity partnership with Howler Media, a multimedia platform known for its unique point of view and highly-visual, glossy print magazine that covers global soccer from an American perspective.Kovert Creative wanted to create a piece of...

Influencer & Celebrity Campaign

"I Am A Witness" Bullying Prevention Campaign

Eighty eight percent of teens that use social media report witnessing others being mean or cruel on social networking sites. There are a lot of anti-bullying efforts speaking to bullies and victims, but, one key audience is rarely targeted: those who are witnesses. Ad Council'...

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About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Final Entry Deadline is February 21st, 2019