ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Facebook Presence
Van’s Foods | Where Wholesome Meets Awesome
Wholesome food is only beneficial if people enjoy eating it. So Van's Foods set out to establish themselves as the better-for-you breakfast that doesn't sacrifice taste for healthy eating. After all, Van's is the ultimate combination of Wholesome Meets Awesome. We set out to sho…
Influencer & Celebrity Campaign
VH1’s Candidly Nicole Presents “Candid Moments”
Following a memorable first season, VH1's Candidly Nicole geared up for its season 2 premiere by partnering with five top online personalities to create "Candid Moments," a multipart digital video campaign featuring show star Nicole Richie on various adventures with The Fat Jew,…
Pets & Animals
finalist
gold
ZICO Coconut Water Taps “Spokespawson” for #DogDaysofWinter Campaign
In case you forgot, last winter was absolutely brutal. It was one of the coldest, snowiest winters on record. All people could talk about was the abysmal weather. And you know who was thinking about coconut water? Yeah… we had a problem. It's the kiss of death to be tone deaf to…
Instagram Video
...With MTV
Music is the heart of MTV so 2019 was all about delivering a wide-variety of music-focused franchises to our audience. We have a wide and diverse video portfolio, including topical videos, evergreen series, long-form franchises, event coverage, and more. Through our content, we …
Virtual Reality
'Absolut Reality' – ABSOLUT Labs, Forever Beta and Crowdtap
How does a spirits brand make itself more accessible in a space where flashy ads and aspirational messaging is the standard? ABSOLUT was throwing an epic party at Brooklyn's trendiest music club, but since the brand is all about accessibility, the team wanted to bring the unique…
Tumblr Campaign, Viral Campaign
'Alan's Facebook' - The Hangover Part III
Full case study available at https://alans-facebook.squarespace.com Warner Bros. Pictures, in anticipation of the 2013 comedy The Hangover Part III, wanted to take fans on an in-world journey into the world of one of the franchise’s most recognized and hilarious characters, A…
Instagram
'Alohilani Resort
With the grand opening set for 2017, 'Alohilani Resort was looking for a way to generate awareness about their beautiful, unopened property on the coast of Waikiki Beach. With a blank canvas to work with, the direction we chose to build brand awareness for the upcoming Hawaiian …
Facebook Live
'Clash of the Corps' Facebook Live Series Premiere
We offered executive producer Dwayne Johnson's fans a chance to see the first episode of our new Clash of the Corps series before anyone else, in order to drive tune-in and create excitement around the series. We created a live viewing event on Dwayne Johnson's Facebook page for…
Social Good Campaign
'Cuidate y Cuentate'
WHAT: Cuídate y Cuéntate (Take Care and Be Counted) Concert to raise awareness about Latino civic power and participation in the census.  WHEN: Saturday, May 23, 2020, 4 p.m. PDT  WHERE: LATV, IGTV, FB live-stream, YouTube.  WHO: Lupillo Rivera, Ozomatli, Ninel Conde, D…
Non-Profit
winner
'HIDING FURNITURE' : A SOCIAL EXPERIMENT
To raise awareness about child abuse, we created a disturbing solution: 'Hiding Furniture'. Parents don't think child abuse will happen in their homes with their children. To further the problem many parents confuse abuse with discipline. The truth is child abuse almost always o…
Multi-Platform Campaign
'How-to' use Search with Social to Win Christmas
Tesco is a multinational grocery and general merchandise retailer. They have 148 stores in Ireland and they also sell groceries online. 2017 was a challenging year for Tesco. Reduced budgets saw the retailer fall back on a repeat of their 2016 Christmas creative, the re-use of …
360 Video
finalist
'I had always dreamed of spaceflight': Tribute to Stephen Hawking
During the last two years RT delivered the first-ever panoramic video of Earth from space, as seen from aboard the ISS. In October 2017, RT presented SPACEWALK 360, the first panoramic video ever filmed in open space and the first VR video in space. RT's Space360 content has mad…
Facebook Brand Presence
'Like' our entry.
• You’ll Never Forget It: Home to our year-long global campaign to find the faces of G Adventures’ brochures for 2013. • G-Meetup: Helps our travellers connect with one another before heading out on a tour. • G-Plus: Showcases new 2012 tours, spotlights unique tours, hosts e…
Facebook
'Mi Marido Tiene Familia' – Facebook Canvas Ad
In 2017, we promoted many Univision shows throughout social media but nothing like what users experienced for the pre-premiere of one of our novelas, 'Mi Marido Tiene Familia' (My Husband has a Family). We recorded custom video footage specifically for the Facebook canvas ad in …
Real Time Response
'Nationals' Light Seltzer
After a surprise defeat over the Cardinals, the Washington Nationals entered the World Series for the first time in the history of the franchise. Just like Natural Light Seltzer crashed the seltzer party over the summer, the Nationals crashed the World Series...and both Natty an…
Animated GIFs
finalist
'Tis the SEAson for Long John Silver's
Throughout December 2015, the Long John Silver's Facebook Page highlighted holiday-centric animated .GIFs showcasing various Long John Silver's product offerings in effort to grow its Page vanity and engagement metrics, while creating awareness of its various menu options.
Digital Pivot, Sports & Fitness, Integration with Live Television
winner
gold
audience
‘Tap to Cheer’ for WNBA & NBA
From the powerful cheers in the arenas to the tense at-home watch parties, basketball fans go above and beyond to show their support for their favorite teams each season. However, this year, due to the global pandemic, we experienced a season unlike any other in basketball histo…
Multi-Platform Campaign
‘The Most Frustrating Chore’ Goes Viral
In May 2016, FoldiMate, a startup based in Sunnyvale, Calif., reached out to UPRAISE with a single request, making their product – a laundry-folding machine – go viral. And do it in two months. Charged with that task, UPRAISE started an aggressive media relations and social medi…
Branded Content
"A Chance To Dance" - The Scott Clark Auto Group
We all have passions. And collectively, those passions can help shape and drive a community. The Scott Clark Auto Group is honoring those people with the DRIVEN campaign, which is about sharing inspiring stories of passino, determination, grit and achievement  that may not other…
Integrated Campaign, Live News Coverage
winner
audience
"A Poppy Worn, A Hero Honored"
Observing military holidays like Memorial Day and Veterans Day provides an opportunity to remember, honor and celebrate those who served, those who made the ultimate sacrifice through their service, and their families. These holidays provide an occasion for USAA to educate its m…
Remote Production
"Acne, Unfiltered": The first-ever real person beauty campaign shot on Zoom
As pioneers in the skin positivity movement, we've always been committed to marketing our innovative, first-to-market skincare products in a transparent and inclusive manner. We live by our founding principle of striving for skin positivity, not in skin perfection. We celebrate …
Facebook Campaign
"Aim High" - Warner Bros. Entertainment Produces First Social Series
In October 2011, Warner Bros. Digital Distribution (WBDD) announced the debut of the first-ever Facebook social series created by a Hollywood studio. By opting into the application on the series’ Facebook page, consumers were allowed to become part of the show by seamlessly int…
Non-Profit
"Break the Cycle"
Our advertising agency created an integrated campaign to raise awareness and drive traffic to the new Face It TOGETHER addiction support center (FIT) in Denver. Media components include broadcast and connected TV, digital video and social media. The campaign, launched in Colorad…
Multi-Platform Campaign
"Burt's BeeDay" by Burt's Bees
Last year Burt's Bees hit its 30th anniversary. This would have been a major milestone for any personal care company, but it was particularly important for a brand like Burt's Bees, which had practically pioneered the natural personal care category three decades ago. In order to…
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