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Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The regular entry deadline is on February 10th, 2022.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Overall Presence

Clubhouse NEW! Discord NEW! Emerging Platform NEW! Facebook Facebook Messenger NEW! Instagram LinkedIn NEW! Multi-Platform NEW! Pinterest NEW! Reddit NEW! Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat NEW! Weibo NEW! WhatsApp NEW! YouTube

Influencer & Celebrity Brand Partnership

Emerging Platform NEW! Facebook Instagram Multi-Platform Snapchat TikTok Twitter YouTube

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Games Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Content and Media

Audio Clips NEW! Blogs NEW! Branded Content Branded Podcast Branded Series Clapback NEW! Contest or Promotion Data Visualization Emojis Filter/Lens GIFs Hashtag Meme Native Advertising Newsletters NEW! Podcast Podcast Mini Series Polls & Surveys Single Post or Activation NEW! Stickers NEW! User-Generated Content Voice NEW!

Strategy & Engagement

Artificial Intelligence Call to Action Chatbots Community Management Creative Use of Technology Customer Service Employee Engagement NEW! Fundraising NEW! Gamification Geo-Targeting NEW! Globalization NEW! Humor Insights & Trends NEW! Integration with Live Television Large Media Buying Strategy LGBTQ Community Engagement Localization Media Buying Strategy on a Shoe-String Micro-Influencer Strategy Mid-Range Media Buying Strategy Multicultural Community Engagement Music & Dance Organic Promotion Paid & Amplification NEW! Physical and Digital Convergence Public Service Announcement Real Time Media Buy Real Time Response Shopping NEW! Storytelling Takeovers NEW!

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Facebook Presence
Van’s Foods | Where Wholesome Meets Awesome
Wholesome food is only beneficial if people enjoy eating it. So Van's Foods set out to establish themselves as the better-for-you breakfast that doesn't sacrifice taste for healthy eating. After all, Van's is the ultimate combination of Wholesome Meets Awesome. We set out to sho…
Influencer & Celebrity Campaign
VH1’s Candidly Nicole Presents “Candid Moments”
Following a memorable first season, VH1's Candidly Nicole geared up for its season 2 premiere by partnering with five top online personalities to create "Candid Moments," a multipart digital video campaign featuring show star Nicole Richie on various adventures with The Fat Jew,…
Pets & Animals
finalist
gold
ZICO Coconut Water Taps “Spokespawson” for #DogDaysofWinter Campaign
In case you forgot, last winter was absolutely brutal. It was one of the coldest, snowiest winters on record. All people could talk about was the abysmal weather. And you know who was thinking about coconut water? Yeah… we had a problem. It's the kiss of death to be tone deaf to…
Instagram Video
...With MTV
Music is the heart of MTV so 2019 was all about delivering a wide-variety of music-focused franchises to our audience. We have a wide and diverse video portfolio, including topical videos, evergreen series, long-form franchises, event coverage, and more. Through our content, we …
Virtual Reality
'Absolut Reality' – ABSOLUT Labs, Forever Beta and Crowdtap
How does a spirits brand make itself more accessible in a space where flashy ads and aspirational messaging is the standard? ABSOLUT was throwing an epic party at Brooklyn's trendiest music club, but since the brand is all about accessibility, the team wanted to bring the unique…
Tumblr Campaign, Viral Campaign
'Alan's Facebook' - The Hangover Part III
Full case study available at https://alans-facebook.squarespace.com Warner Bros. Pictures, in anticipation of the 2013 comedy The Hangover Part III, wanted to take fans on an in-world journey into the world of one of the franchise’s most recognized and hilarious characters, A…
Instagram
'Alohilani Resort
With the grand opening set for 2017, 'Alohilani Resort was looking for a way to generate awareness about their beautiful, unopened property on the coast of Waikiki Beach. With a blank canvas to work with, the direction we chose to build brand awareness for the upcoming Hawaiian …
Facebook Live
'Clash of the Corps' Facebook Live Series Premiere
We offered executive producer Dwayne Johnson's fans a chance to see the first episode of our new Clash of the Corps series before anyone else, in order to drive tune-in and create excitement around the series. We created a live viewing event on Dwayne Johnson's Facebook page for…
Social Good Campaign
'Cuidate y Cuentate'
WHAT: Cuídate y Cuéntate (Take Care and Be Counted) Concert to raise awareness about Latino civic power and participation in the census.  WHEN: Saturday, May 23, 2020, 4 p.m. PDT  WHERE: LATV, IGTV, FB live-stream, YouTube.  WHO: Lupillo Rivera, Ozomatli, Ninel Conde, D…
Non-Profit
winner
'HIDING FURNITURE' : A SOCIAL EXPERIMENT
To raise awareness about child abuse, we created a disturbing solution: 'Hiding Furniture'. Parents don't think child abuse will happen in their homes with their children. To further the problem many parents confuse abuse with discipline. The truth is child abuse almost always o…
Multi-Platform Campaign
'How-to' use Search with Social to Win Christmas
Tesco is a multinational grocery and general merchandise retailer. They have 148 stores in Ireland and they also sell groceries online. 2017 was a challenging year for Tesco. Reduced budgets saw the retailer fall back on a repeat of their 2016 Christmas creative, the re-use of …
360 Video
finalist
'I had always dreamed of spaceflight': Tribute to Stephen Hawking
During the last two years RT delivered the first-ever panoramic video of Earth from space, as seen from aboard the ISS. In October 2017, RT presented SPACEWALK 360, the first panoramic video ever filmed in open space and the first VR video in space. RT's Space360 content has mad…
Facebook Brand Presence
'Like' our entry.
• You’ll Never Forget It: Home to our year-long global campaign to find the faces of G Adventures’ brochures for 2013. • G-Meetup: Helps our travellers connect with one another before heading out on a tour. • G-Plus: Showcases new 2012 tours, spotlights unique tours, hosts e…
Facebook
'Mi Marido Tiene Familia' – Facebook Canvas Ad
In 2017, we promoted many Univision shows throughout social media but nothing like what users experienced for the pre-premiere of one of our novelas, 'Mi Marido Tiene Familia' (My Husband has a Family). We recorded custom video footage specifically for the Facebook canvas ad in …
Real Time Response
'Nationals' Light Seltzer
After a surprise defeat over the Cardinals, the Washington Nationals entered the World Series for the first time in the history of the franchise. Just like Natural Light Seltzer crashed the seltzer party over the summer, the Nationals crashed the World Series...and both Natty an…
Animated GIFs
finalist
'Tis the SEAson for Long John Silver's
Throughout December 2015, the Long John Silver's Facebook Page highlighted holiday-centric animated .GIFs showcasing various Long John Silver's product offerings in effort to grow its Page vanity and engagement metrics, while creating awareness of its various menu options.
TikTok
‘How to Zoom’ TikTok Campaign:
Our content strategy and objectives are built around educating, celebrating & inspiring our customers in a fun, engaging, and human way. We built this campaign to educate our customers on new features, commonly asked product questions, and to debunk misconceptions that have m…
Digital Pivot, Sports & Fitness, Integration with Live Television
winner
gold
audience
‘Tap to Cheer’ for WNBA & NBA
From the powerful cheers in the arenas to the tense at-home watch parties, basketball fans go above and beyond to show their support for their favorite teams each season. However, this year, due to the global pandemic, we experienced a season unlike any other in basketball histo…
Multi-Platform Campaign
‘The Most Frustrating Chore’ Goes Viral
In May 2016, FoldiMate, a startup based in Sunnyvale, Calif., reached out to UPRAISE with a single request, making their product – a laundry-folding machine – go viral. And do it in two months. Charged with that task, UPRAISE started an aggressive media relations and social medi…
Branded Content
"A Chance To Dance" - The Scott Clark Auto Group
We all have passions. And collectively, those passions can help shape and drive a community. The Scott Clark Auto Group is honoring those people with the DRIVEN campaign, which is about sharing inspiring stories of passino, determination, grit and achievement  that may not other…
Integrated Campaign, Live News Coverage
winner
audience
"A Poppy Worn, A Hero Honored"
Observing military holidays like Memorial Day and Veterans Day provides an opportunity to remember, honor and celebrate those who served, those who made the ultimate sacrifice through their service, and their families. These holidays provide an occasion for USAA to educate its m…
Remote Production
"Acne, Unfiltered": The first-ever real person beauty campaign shot on Zoom
As pioneers in the skin positivity movement, we've always been committed to marketing our innovative, first-to-market skincare products in a transparent and inclusive manner. We live by our founding principle of striving for skin positivity, not in skin perfection. We celebrate …
Facebook Campaign
"Aim High" - Warner Bros. Entertainment Produces First Social Series
In October 2011, Warner Bros. Digital Distribution (WBDD) announced the debut of the first-ever Facebook social series created by a Hollywood studio. By opting into the application on the series’ Facebook page, consumers were allowed to become part of the show by seamlessly int…
Non-Profit
"Break the Cycle"
Our advertising agency created an integrated campaign to raise awareness and drive traffic to the new Face It TOGETHER addiction support center (FIT) in Denver. Media components include broadcast and connected TV, digital video and social media. The campaign, launched in Colorad…
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