THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 4th Annual Shorty Awards Best Overall Brand Presence on Facebook

It’s pretty much a given that every brand has a Facebook Page, but it’s still rare to find a brand using its Facebook Page in a meaningful way. This category honors brands that use their Facebook Page to provide their customers engaging content and interaction, encouraging more participation and likes, and deriving business value. Unlike Best Use of Facebook in a Campaign, this award is for a brand’s year-round presence.

Nominees

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• You’ll Never Forget It: Home to our year-long global campaign to find the faces of G Adventures’ …
BEST FACEBOOK BRAND PRESENCE
Social Media has become the great geographical equalizer. To wit, a small Southern company has gro…
Burt's Bees
To foster more sustainable relationships with its customers, Burt’s Bees made a strategic decision …
CNN Facebook fan page
The page publishes the most talked about stories, inviting fans to respond and express their opinio…
Carnival Cruise Lines
Carnival Cruse Lines is no stranger to Facebook. Having had an active presence for over three years…
Facebook.com/MTV
MTV is currently ranked the #5 brand on Facebook with over 30 million ‘likes,’ and it is the 2nd mo…
finalist
Fans First: Coca-Cola on Facebook
Coca-Cola is the largest brand on Facebook with 36 million fans worldwide. The community, which was…
finalist
Ford Motor Company: Social Gets Serious
Ford Motor Company takes social media seriously. So seriously, in fact, that they have created more…
winner
Nickelodeon's 'SpongeBob SquarePants' for Best Overall Brand Presence on Facebook
In its 13th year, SpongeBob SquarePants is one of Nickelodeon’s most popular shows, touching the li…
Ocean Spray Cranberries, Inc.
Shorty Awards Category: Best Overall Brand Presence on Facebook Client: Ocean Spray Agency: We…
Onstar- Facebook
OnStar has an emotional connection with customers - providing help at the press of a blue button. W…
Real Life Experiences with Intrepid
The Intrepid Travel fan page was initially set up in December 2009 and although we dipped our toes …
RetailMeNot.com
RetailMeNot.com is the top consumer destination for collaborative coupon, deal and promotional code…
Sucker Free Countdown
We engage our loyal FB fan base on a daily basis, asking them for Hip Hop opinions, online video cl…
TED
@TEDTalks - Ideas Worth SpreadingTED is a nonprofit devoted to Ideas Worth Spreading. It began in …
TED - Brand Presence Facebook
TED - Ideas Worth SpreadingTED is a nonprofit devoted to Ideas Worth Spreading. It began in 1984 a…
finalist
TODAY Facebook
TODAY debuted a "Window to the World" 60 years ago – one of the first times a broadcast let viewers…
The Glee Project on Facebook
With nearly half a million fans and counting, The Glee Project Facebook page (http://www.facebook.c…
Trend Hunter
Trend Hunter is the world’s largest collection of cutting-edge ideas. With more than 1.4 million Fa…
Women's Health Magazine
Women’s Health uses social media to connect our users, bringing our content and philosophy alive o…
Would You *Like* A Pepsi?
Everyone’s got one of those friends on Facebook--you know, the one that posts up that clip of kitte…
eHarmony
At eHarmony, social is as much about connecting with our friends & users in a deeper and more meani…