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THE 14TH ANNUAL SHORTY AWARDS

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From the 4th Annual Shorty Awards

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Entered in Facebook Brand Presence

About this entry

• You’ll Never Forget It: Home to our year-long global campaign to find the faces of G Adventures’ brochures for 2013. • G-Meetup: Helps our travellers connect with one another before heading out on a tour. • G-Plus: Showcases new 2012 tours, spotlights unique tours, hosts exclusive deals. • Tours: Visitors can search our tours by price, departure date, region and destination. We include price of the trip and enquiry form to contact our Sales Department for further information. • Google+, Twitter and Instagram tabs.• Our Facebook page has grown tremendously in the last 12 months from just under 10k likes to over 180k+ likes. • We employed Facebook ads, ran giveaways and kept visitors connected to our brand with engaging and interesting content. • Our “12 Days of G" promotion, which provided daily deals on our advent-urous calendar tab was a success with 120 tours booked between December 12-23. We saw an astounding 22,000 individual visits to the tab, 2,000 shares and over 700 emails collected for our newsletter. • We have a worldwide staff monitoring the page 24/7 via our Toronto, NYC, Melbourne and London offices. This has helped us respond to any type of comment or question in under an hour. • Our Facebook page employs Buddy Media software and Tour Radar integration, allowing us to present a very engaging experience for past, present and future customers. We have seen our “talking about us" number increase due to incorporating both platforms into our page. • The G-Meetup Tab has been a great addition to the page in 2010. We noticed that people came to our wall daily to find other people that might be going on the same tour as they were booked on with us. Since adding this innovative tab, it has been a hit with adventurers visiting our page, with many meeting one another now on Facebook before meeting up on the road.

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G Adventures

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