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Special Project

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From the 4th Annual Shorty Awards

Entered in Facebook Brand Presence

About this entry is the top consumer destination for collaborative coupon, deal and promotional code hunting and sharing. The company’s mission is to help consumers save money and enjoy a hassle-free discount shopping experience. By encouraging users to upload deals and help grow the site, has established a passionate user base that has differentiated the site from its competition. Since November of 2006, the site’s community has shared millions of deals at more than 140,000 top retailers. has taken note that social media channels play a key role in how companies communicate with customers and thus has created an online social media presence that allows users to actively participate and influence the brand. By highlighting the importance of consumer interaction, has successfully grown their Facebook brand to a community of more than 1.3 million fans. In an effort to help consumers shop smart and save money throughout the year, uses Facebook to get the word out about popular deals. The company regularly posts information and links to deals that members of the community are likely to be interested in. In December 2011, launched its Facebook app – “Today’s Top Deals." The curated, hand selected and often exclusive offers are constantly updated to help drive visibility for the the best performing merchant offers available. Fans of the Facebook page not only get updates about coupons and deals that they are likely to use, but they are also actively engaged with continuous Facebook contests and promotions. For example, for the “Top Daily Deals" application launch, fans are able to view popular deals and actively participate by posting comments about their favorite deals. For the first month after launch, instituted “flash 24 hour promotions where anyone who commented on their favorite deal had an opportunity to win a gift card. To promote use of the application at launch, provided selected participants with gift cards to help with their holiday shopping. Through following on Facebook, fans are able to save money, engage with both the brand and community members to get savings tips, and stay up to date on shopping trends. In fact, using leads to an average savings of nearly $20 on products and services every time consumers use an active coupon or promotional code, which they are often notified about through social media channels.


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