THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 4th Annual Shorty Awards

CNN Facebook fan page

Entered in Facebook Brand Presence

Objectives

The page publishes the most talked about stories, inviting fans to respond and express their opinions. Breaking news from around the world is integrated into the page and posted automatically, regardless of day or time, so that CNN fans are always well informed. Also, the CNN community is able to formally participate in the news through the News Tip tab, where they can submit tips from their area. Boasting the most followers in news organizations, CNN continues to be one of the most trusted news sources across social media. Monitored around-the-clock, the CNN fan page acknowledges and listens to fans’ comments and takes that feedback into consideration when programming the page’s content.Currently the “most liked" news brand on Facebook and fastest growing page worldwide, CNN uses the platform to engage its over 3.3 million fans with the news stories that affect them daily. In 2011, CNN published 3 of the top 5 most shared articles on the social platform, reaching beyond its current fan base.

Strategy and Execution

TV Newser: “Which TV News Channels Made Facebook’s ‘Fastest Growing Pages’?" http://www.mediabistro.com/tvnewser/which-tv-news-channels-made-facebooks-fastest-growing-pages_b101473 The Next Web: “Facebook’s Most Shared Articles" http://thenextweb.com/facebook/2011/11/29/the-most-shared-articles-of-2011-on-facebook-were/

Media

Link

Entry Credits