THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 4th Annual Shorty Awards

Facebook.com/MTV

Entered in Facebook Brand Presence

Objectives

MTV is currently ranked the #5 brand on Facebook with over 30 million ‘likes,’ and it is the 2nd most-liked entertainment brand on Facebook right behind Disney. A source for exclusive music and show content, MTV’s brand page has incredible levels of engagement – despite not being the largest brand page on Facebook, MTV's viral content offering generates more impressions than any other brand page, doubling those of second-place holder YouTube. MTV was also named second in overall audience engagement quality.

Strategy and Execution

http://fanpagelist.com/category/brands/view/list/sort/fans/ http://www.ignitesocialmedia.com/facebook-marketing/how-mtv-generated-12m-worth-of-exposure-using-facebook-wall-posts/ http://adage.com/article/digital/brands-top-relationship-quality-facebook/231853/

Media

Link