THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Event & Experiential

This award honors the most notable execution of an event or activation. Includes virtual, hybrid experiences, etc.

Winner

Event & Experiential
winner
Cheetos Hands-Free House
The Cheetos brand was not always top of mind during snacking occasions because Gen Z and Millennial…

Finalists

Event & Experiential
finalist
gold honor
The Gondola Getaway
Fiorucci is technically a nationally distributed, premium Italian meat brand that faces two main ch…
Event & Experiential
finalist
silver honor
Global Wormageddon
Capturing attention during the Peak TV era is hard enough (600+ shows in 2022); it is significantly…
Event & Experiential
finalist
bronze honor
SMILE - Viral Marketing
Viral marketing campaigns are a popular and effective way for businesses to reach a large audience …
Event & Experiential
finalist
Algorand Earth Day
Algorand is one of the first sustainable/green blockchains. Their mission is to lead global trust t…
Event & Experiential
finalist
Archer School For Girls x Teen Vogue: Teen Vogue Summit 2022
The Archer School for Girls and Teen Vogue joined forces in 2022 to build brand awareness for Arche…
Event & Experiential
finalist
Cuervo Tradicional; 2022 Music Express
We set out to raise awareness; the main goal being to introduce 21+ music fans to Cuervo Tradiciona…
Event & Experiential
finalist
Halftime Reset: Health Disparities Campaign for Men of Color
The AARP x Broccoli City Campaign, “Halftime Reset: Reinventing Yourself for the Next Phase”, is ge…
Event & Experiential
finalist
JBL Fest - Dare To Vegas
JBL Fest created culture-making moments that brought its Dare To brand position to life. After a 2 …
Event & Experiential
finalist
McEnroe vs. McEnroe
Consumers need to be reminded to enjoy the ride and understand that joy is essential to success and…
Event & Experiential
finalist
Netflix Stranger Things Global Rift Takeover
Since its debut in 2016, Stranger Things has become more than a beloved series– it’s a worldwide ph…
Event & Experiential
finalist
Porsche Ice Cream Activation
During a period when the brand had limited product supply, “the Agency” was asked to retain and bui…
Event & Experiential
finalist
audience honor
Quest by Power Home Remodeling
Eleven years ago, Power Home Remodeling (“Power”) launched a massive end-of-year celebration in Can…
Event & Experiential
finalist
Soundstorm
Until 2018, men and women were forbidden from attending music concerts – or any type of public ente…
Event & Experiential
finalist
The Ritz-Carlton — The Silver Arrows Lounge
As the official hotel partner of the Mercedes-AMG Petronas Formula One Team, The Ritz-Carlton wante…

Nominees

Event & Experiential
#TeamStateFarm Football Find
In its first return to experiential since the pandemic, State Farm wanted to push the boundaries of…
Event & Experiential
2022 HBO Max Asian Pacific American Visionaries Short Film Competition Premiere Event Series
HBO Max continually makes milestones in promoting greater diversity in the entertainment industry, …
Event & Experiential
Balad Beast
Situated on the shores of the Red Sea in Saudi Arabia, stands Al-Balad, Jeddah’s Old City, where cu…
Event & Experiential
Bank of America's Technology & Innovation Summit
Since 2009, Bank of America has hosted their Technology & Innovation Summit, which brings together …
Event & Experiential
Bose – Sound Escape (21 Savage x Complex x Oseanworld)
Bose is facing a period of transformation. For years, its reputation for quality has been one of th…
Event & Experiential
Canadian Tire's Celebration of a Century
Last year was like none other for Canadian Tire Corporation (CTC), marking Canadian Tire Retail’s (…
Event & Experiential
Cheeselandia House Parties
Despite industry accolades, Wisconsin Cheese was challenged with a perception problem. Existing mar…
Event & Experiential
Clean Cooking Forum 2022
With global leaders, advocates, policy makers, and consumers, the Clean Cooking Forum 2022 showcase…
Event & Experiential
Culturecon
After a two-year hiatus caused by the pandemic, CultureCon was set to triumphantly return as one of…
Event & Experiential
Facebook & Instagram: Pa Mi Gente Events
Get Latinx Gen Z and YAs to see Facebook and Instagram as a place that pushes Latinx culture forwar…
Event & Experiential
Galderma shows how to #XpresYourself at NYC Pride
Aesthetic treatments like fillers and neuromodulators have gone from extreme to mainstream. They ar…
Event & Experiential
Grudio 54 - Roller Skate Dance Party
GRUDIO 54 was a great example of not just bringing awareness to the Minions: Rise Of Gru soundtra…
Event & Experiential
H-E-B DFW Market Entry: Immersive Dining Experience
WHEN IS H-E-B COMING TO DFW?! For decades, this was the main question that the Texas grocer H-E-B r…
Event & Experiential
H-E-B Texas' Biggest Read-Along
Over a decade ago, H-E-B created an educational program called Read 3. The initiative focuses on sh…
Event & Experiential
HBO Max's Human By Orientation Pride 2022
Pride is a critical time for HBO Max and Human By Orientation to engage our existing and potential …
Event & Experiential
Halo Drone Activation at SXSW 2022
Paramount+'s “Halo” dramatizes an epic 26th-century conflict between humanity and an alien threat k…
Event & Experiential
Icy Hot: Comebaq Courts
The impact of COVID-19 and other recent hardships was felt by communities across the U.S., with som…
Event & Experiential
Instagram | Yours to Make Lollapalooza
  Young Brazilians are navigating a society that continues to be impacted by social and politica…
Event & Experiential
JCP Live Holiday Spectacular
This holiday season, JCPenney’s overarching brand campaign was focused on helping the consumer get …
Event & Experiential
Legendary Season 3 Premiere Ball
HBO Max’s Legendary is a one-hour competition series where voguing teams – called “Houses” – compet…
Event & Experiential
Levi’s® Fresh® Farmer’s Market – UM and Tastemade for LS&Co®
A brand new, ‘live in’ product that’s authentically you - Levi’s Fresh is a colorful and diverse li…
Event & Experiential
Lost Yet Found
As Covid entered its second year, the leadership at the Bermuda Tourism Authority made the consciou…
Event & Experiential
MADE x PayPal
The U.S. fashion industry employs more than 1.8M people, but despite calls for increased diversity,…
Event & Experiential
Meta House, a Mixed-Reality Playground at Miami Art Week
Every year, Miami Art Week brings together the global arts and creative communities. Meta connected…
Event & Experiential
Mike Judge's Beavis and Butt-Head Nacho Stunt
Beavis & Butt-head are back! Nearly three decades since the dynamic duo of dumbasess first appeared…
Event & Experiential
Movement Live
Michelob ULTRA, as a brand, champions an active lifestyle for those who work out and go out. And ou…
Event & Experiential
NBA x Art Basel
In year one, fans went wild for Michelob ULTRA’s NBA team cans. For the 2022-2023 season, the brand…
Event & Experiential
Nextdoor and the Eden Project's initiative, The Big Lunch brought 17.2 million together
Event & Experiential
Post Malone's Twelve Carat Toothache: A VR Experience
Recognizing the enormous potential of innovative immersive experiences, Westbrook Media collaborate…
Event & Experiential
Rap Sh!t
HBO Max’s new series Rap Sh!t is a comedic, honest, and soberingly blunt portrayal of two young Bla…
Event & Experiential
Runway Runway
After the pandemic lockdowns, small businesses were suffering–and that had particular significance …
Event & Experiential
Scene in Black x Essence Festival
Celebrating Essence Fest’s return this summer after a two-year hiatus, HBO Max planned to bring Sce…
Event & Experiential
Scoring a Social Touchdown for Invisalign with Winning Smiles at Super Bowl LVI
In 2020, the Invisalign brand became the Official Clear Aligner Sponsor of the NFL, which enabled t…
Event & Experiential
Side by Side: A Celebration of Service
Only 2.3% of private sector healthcare providers in NY are equipped to understand and meet veterans…
Event & Experiential
Sonic Prime: Enter the Shatterverse
Netflix is best-in-class at original entertainment that spans generations in appeal and gives new m…
Event & Experiential
Star Trek Enterprise Bingo
Paramount+’s “Star Trek: Strange New Worlds” serves as a spin-off of “Star Trek: Discovery,” expand…
Event & Experiential
Superior Bowl
Michelob ULTRA’s integrated Super Bowl campaign took over not just the Super Bowl, but the entire S…
Event & Experiential
The Canadian Tire Christmas Trail
In 2022, Canadian Tire (CT) launched its new brand purpose: We Are Here to Make Life in Canada Bett…
Event & Experiential
The Daily Show with Trevor Noah Presents: In the Footsteps of the Freedomsurrection
“In The Footsteps of the Freedomsurrection” continues the Daily Show’s journey to fundamentally rei…
Event & Experiential
The Ritz-Carlton x Showtime — The First Lady Suites
Ahead of the premiere of the new Showtime anthology drama series The First Lady, The Ritz-Carlton a…
Event & Experiential
The Ritz-Carlton — 2022 Hungarian Grand Prix
For the 2022 Hungarian Grand Prix, The Ritz-Carlton wanted to showcase its partnership with the Mer…
Event & Experiential
The Welcome to Chippendales Experience
Event & Experiential
TheGrio Awards
TheGrio Awards celebrates excellence in film, music, comedy, television, sports, philanthropy, busi…
Event & Experiential
Tokyo Vice
The main objective of this campaign was to engage multicultural audiences through a multi-tactical …
Event & Experiential
ULTRA x NBA Jam
As the beer that stands for enjoyment, we chose the ultimate moment of enjoyment in sports – the NB…
Event & Experiential
VFW Day of Service 2022
The Veterans of Foreign Wars (VFW) is a nonprofit veterans service organization of eligible veteran…
Event & Experiential
Visa Masters of Movement
With all eyes on Qatar for the first FIFA World Cup in the Middle East, Visa wanted to use their sp…
Event & Experiential
W Hotels x Cercle
W Hotels’ authentic passion for music has always set us apart from other brands in the luxury trave…
Event & Experiential
We're Here Season 3 Event
The Emmy Award-winning series We’re Here’s return for a third season coincided with unprecedented c…
Event & Experiential
‘22 Achievement Awards at Icahn Mount Sinai | A Multimedia Experience
Tradition out. Celebration in. That was the mantra behind the ‘22 Achievement Award Ceremony at …