Eleven years ago, Power Home Remodeling (“Power”) launched a massive end-of-year celebration in Cancun, Mexico to say thank you and recognize the accomplishments of our employees over the past 365 days.
But through the years, it has evolved into something much more than just a typical year-end holiday party. The event, now called “Quest”, is one part Coachella, one part wellness retreat, one part art festival — except instead of bumping elbows with 100,000 spectators, it’s an exclusive viewing party for Power employees, their closest friends and and their loved ones on the beaches of Mexico.
Coming out the post-pandemic era and celebrating 30 years in business, we sought to create our biggest Quest to date in December which included a three-day music festival with an A-list lineup of artists (Bruno Mars, Wiz Khalifa, and Quinn CXII just to name a few), interactive art installations, and daily workouts. Room, board, food, swag, and admission to what was one of the hottest festivals of the year are all included in this unique workplace perk. As an added bonus, Power employees are also able to bring their significant other.
At Power, we put our people-first philosophy into action — and Quest is a direct reflection of that. Our goal was to architect an immersive, one-of-a-kind experience that truly enriches our employees’ lives, connecting them to new people, or introducing them to new art, music and wellness practices.
Quest is created for Power employees, by Power employees. Our in-house event and creative teams intentionally construct every element — from conception to execution. Each year is unique with a new theme and an entire experience built around it. This year’s theme was retro futuristic - a celebration dedicated to nostalgia, euphoria, and rediscovering yourself. It became an opportunity for Power people to escape reality and connect with one another in a futuristic paradise as we celebrated our 30th year of existence as a company.
Booking talent posed one of the biggest challenges — especially persuading the most notable acts in music to do a private, corporate event. With our mission to amplify Quest year after year, we've shown them that this isn't your typical corportate event. In 2022, we gathered the most diverse roster of artists we’ve ever had that couldn’t been seen together anywhere else.
To make Quest as unique and special as possible for our people, no detail was left unnoticed. We architected more than just a music festival, but an opportunity for attendees to choose their own adventure. A roller rink, zero gravity installation, Ilumina light show we borrowed from Burning Man, immersive art experiences, guided yoga and workouts, and a Quest Swag Store where attendees could get decked out ahead of the festival were all a part of the journey. We even designed custom merchandise for attendees to take a piece of the experience home.
It was also important for us to create an environment that was inclusive and accommodating of everyone. For those that have a sober lifestyle, we created a program called SWAY (Sober Ways to Advance Yourself), where we offered signature mocktails, dedicated lounge areas, activities, and games throughout for those that wanted a relaxing escape from the big event.
To maximize the experience of Quest, it was not only important to keep our employees informed, but build hype and excitement leading up to the event to drive attendance. We released the artist lineup with a drop-culture approach on company-wide Town Halls, curated a Spotify playlist to enjoy music of the Quest acts before touching down in Mexico, integrated contests and promos throughout the year where employees could win VIP experiences, and much more. These efforts proved successful, however another challenge ensued. Our signup period for the event sold out in just seven minutes, reaching max capacity for the resort. We bought out additional rooms at a near-by resort in order to accommodate more people that wished to attend.
With Quest 2022, Power sought to create an experience that would make our employees feel happy, excited, and valued; foster deeper connections; and ultimately provide a more fulfilling place to work.
And we did just that.
This year’s sign-up period sold out in seven minutes, and we threw our largest Quest to date with over 3,000 attendees.
We saw a 15k page-view spike in visits to Power’s Glassdoor page after announcing the complete music lineup.
We boosted employee sentiment about Quest and Power as a best place to work. A post-event survey found:
Our social media amplification also sparked hype and attention:
But don’t just take our word for it — here’s what our employees had to say.
“Quest was cooler than any other festival I’ve been to.” — Asia Marshall, Remodeling Consultant
“Quest was MIND BLOWING!!! I’ve never heard of a company sending employees to an all-inclusive 3-day music festival for their holiday party!” — Jessica Rogers, Business Affairs Manager
“[Quest is] a great incentive to work at a company that values employees and really gives us experiences of a lifetime.” — Dennis Moore, Installation Manager