Every year, Miami Art Week brings together the global arts and creative communities. Meta connected creative communities across artists, musicians, creators & influencers with our family of brands to our mixed-reality playground to serve as an oasis for creatives to connect and shape their worlds by immersing themselves in technology, art & music.
Meta opens mixed-reality “Meta House” concept at Miami Art Week, reimagining the next generation of creative expression and immersive experiences, with emerging artists COVL and YONK, and performances by Doja Cat, GloRilla, Elena Rose, TOKiMONSTA, and more.
Anchored in Miami’s Wynwood District, Meta House featured AR murals, VR demonstrations, digital collectible gallery, immersive workshops and live performances that showcase how artists are exploring themes of identity and culture in new mediums.
We set out to:
-Earn positive coverage from top consumer culture and lifestyle media reinforcing the value of our presence
-Provide the opportunity for creators to meet each other and collaborate
-Get consumers to reappraise how they feel about Meta and think we are a fun and exciting company
"One of the most popular locales to spot a famous face during Miami Art Week was Meta House"