THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Algorand Earth Day

Entered in Brand Awareness Campaign, Branded Content, Event & Experiential, Innovative Media Buying Strategy, Integrated Campaign, Medium-Length Video, Single Post or Activation, Technology, Visual Effects

Objective

Algorand is one of the first sustainable/green blockchains. Their mission is to lead global trust through decentralization with simple design that drives adoption by billions with elegant technology that eliminates the barrier to prosperity for all.

Strategy

THE PROBLEM/CHALLENGE/TENSION

 

THE AUDIENCE

To further educate wider audiences on Algorand’s benefits, a targeted amplification plan was also deployed to blanket one of the most high-traffic areas in the world 

Engage with audiences through thoughtful tactics that establish Algorand as the greenest blockchain, leading the path for sustainability with next generation technology

 

THE INSIGHT

We knew that Earth Day is an internationally celebrated holiday to cherish the planet we call home. For a cause that requires full attention, we needed to work on a grand scale that would respect the importance of this shared responsibility. In order to achieve success, we took over the entirety of Times Square and surrounding area. The scale created a huge splash that stirred online conversation and brought the issue of energy usage to the forefront.

 

THE IDEA

To convey the message that Alogrand’s focus on environmentalism on Earth Day 2022, we shut down the billboards in one of the world’s most famous advertising hot spots—NYC Times Square.

We used Times Square as the medium for the message to join Algorand in disconnecting and appreciating the Earth around us by shutting down the billboards and bringing awareness to energy usage.

Results

THE RESULTS

Media

Video for Algorand Earth Day

Entrant Company / Organization Name

Invisible North, Algorand

Links

Entry Credits