THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
NEW!
Campaign by Diverse-Owned Businesses
NEW!
Global Campaign
Integrated Campaign
Launch Campaign
NEW!
Local Campaign
Mobile Campaign
Multi-Platform Campaign
Rebrand Campaign
NEW!
Regional Campaign
NEW!
Social Good Campaign
Content and Media
Blog & Micro-blog
Branded Content
Branded Series
Clapback
Contest or Promotion
Data Visualization
Email
NEW!
Emojis
Filter/Lens
Hashtag
Meme & GIFs
NEW!
Micro-site
NEW!
Native Advertising
Single Post or Activation
User-Generated Content
Voice
Design
Animation
Art Direction
Brand Identity
Brand Redesign
Graphic Art
Images
Sound
NEW!
UX/UI
Visual Effects
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Family and Parenting
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Influencer & Celebrity Partnership
Emerging Platform Partnership
Facebook Partnership
Instagram Partnership
Multi-Platform Partnership
TikTok Partnership
Twitter Patnership
YouTube Partnership
Metaverse
Artificial Intelligence
Extended Reality
NEW!
Immersive
Interactive Content
NEW!
NFTs
NEW!
Overall Presence
Facebook Presence
Instagram Presence
Instant Message Presence
NEW!
LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
NEW!
TikTok Presence
Twitter Presence
YouTube Presence
Single Platform
Facebook
Instagram
LinkedIn
Other Platform
NEW!
TikTok
Twitter
YouTube
Strategy & Engagement
Brand Partnership
NEW!
Call to Action
Chatbots
Community Management
Creative Use of Technology
Customer Service
Earned Media
NEW!
Employee Engagement
Event & Experiential
NEW!
Fundraising
Gamification
Globalization
Humor
Innovative Media Buying Strategy
NEW!
Insights & Trends
Integration with Live Television
LGBTQ Community Engagement
Localization
Micro-Influencer Strategy
Multicultural Community Engagement
Music & Dance
On a Shoestring
NEW!
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
Search
NEW!
Shopping
Storytelling
Takeovers
Podcast
Art & Culture Podcast
NEW!
Branded Podcast
Comedy Podcast
NEW!
News & Politics Podcast
NEW!
Other Podcast Genres
NEW!
Podcast Mini Series
Science & Technology Podcast
NEW!
Sports & Health Podcast
NEW!
True Crime & Documentary Podcast
NEW!
Video
360 Video
Animal Video
NEW!
Comedy Video
Dance Video
NEW!
Featurette or Behind The Scenes Video
NEW!
Instructional Video
Live Event Coverage
Live Video
Long Form Video
Medium-Length Video
Product Feature Video
NEW!
Short Form Video
Stories
Unboxing Video
NEW!
Vertical Video
Video Ad
Video Series
NEW!
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Single Post or Activation
This award honors a single post and/or activation that garnered significant attention by "going viral". The post or activation may have disrupted the space in a way that was notably recognized by a broad audience.
See previous winners and honorees here.
Single Post or Activation
A Very Big, Very Important Announcement
Everyone’s favorite fictitious corporation knows a good idea when it sees one. After a Very Importa…
Single Post or Activation
Algorand Earth Day
Algorand is one of the first sustainable/green blockchains. Their mission is to lead global trust t…
Single Post or Activation
B/R World Cup Hype Tape
B/R Football is the definitive destination for today’s football fan and one of the top 5 most-engag…
Single Post or Activation
Baked by Melissa Green Goddess Ranch Salad
In late 2021, Melissa Ben-Ishay sparked a social media explosion with her Green Goddess Salad. Thou…
Single Post or Activation
Caribou Coffee TikTok Single Post
We know that coffee lovers are very particular and vocal (especially on social!) about how they lik…
Single Post or Activation
Cholula Cinco De Madre
For many Mexican brands, Cinco de Mayo is the critical moment of the year. Cholula wanted to build …
Single Post or Activation
DQ Fall Blizzard Menu x Taylor Swift Midnights
It’s me, hi, I’m the post, it’s me. When Taylor Swift speaks, the internet listens. The announce…
Single Post or Activation
DQ Fall Blizzard Scented Pillow Activation
How does a brand that’s famous for summer treats stay top of mind during fall? With the trendie…
Single Post or Activation
Doja Introduces Jibble, Jibble, Jibble
Gen Z is emerging as the most important growth demographic for JBL. JBL has a +70 year legacy as a …
Single Post or Activation
ELANTRA N Unwrapped…Ap-peeling to the Masses
In this short but punchy TikTok, we highlighted the oddly satisfying experience of “unboxing” on a …
Single Post or Activation
FOX | The Perfect Tenant
For FOX’s new series “Perfect Tenant”, there was a need for communication that would raise awarenes…
Single Post or Activation
Fries > Walls
At the height of the January 6th hearings, it was revealed that the ex-President of the United Stat…
Single Post or Activation
Golin Breaks Through April Fools with Unlikely Pair: Butterfinger x Hellmann’s Mayo
The objective was to break through the clutter of earned brand round-ups for the holiday. Therefore…
Single Post or Activation
H-E-B DFW Market Entry: Immersive Dining Experience
WHEN IS H-E-B COMING TO DFW?! For decades, this was the main question that the Texas grocer H-E-B r…
Single Post or Activation
Halftime Reset: Health Disparities Campaign for Men of Color
The AARP x Broccoli City Campaign, “Halftime Reset: Reinventing Yourself for the Next Phase”, is ge…
Single Post or Activation
How to Use a Pay Phone if You Were Born After 1997: An excruciatingly painful tutorial for Gen Z.
As America’s most reliable network dating back to the days of the once-ubiquitous pay phone, we had…
Single Post or Activation
JCPenney Lottery Giveaway
To capitalize on the buzz surrounding the unprecedented $2.04 billion Powerball jackpot in November…
Single Post or Activation
Language of Light: BMW’s Homage to International Mother Language Day
The intrinsic value of multilingualism and the vital role of preserving and celebrating one's nativ…
Single Post or Activation
League of Legends World Championships - Nudyr Image
Riot Games came to us with an exciting premise: Lil Nas X would serve as “President of League of Le…
Single Post or Activation
Michelob Guy
When a picture of a man holding an ULTRA at a PGA event began to go viral, we quickly jumped into t…
Single Post or Activation
Overwatch 2
With a keen eye on Twitter trends, the Overwatch team saw a split-second opportunity to harness the…
Single Post or Activation
Pike's Roll Call
Paramount+’s “Star Trek: Strange New Worlds” serves as a spin-off of its popular series, “Star Trek…
Single Post or Activation
Puss in Boots: The Last Wish - ASMR
Our favorite feline hero returned to theaters with his trademark bravado, swagger, and comedy. Our …
Single Post or Activation
SPIDER-MAN: NO WAY HOME Pointing Meme
Spider-Man: No Way Home was one of the most anticipated films of all time. It was also the most top…
Single Post or Activation
Serena Pack
Consumers are searching for brands and role models to show them that they can be successful and sti…
Single Post or Activation
Serial Killer Receipts
As an online accounting software provider, we recognise the importance of balancing the amazing wor…
Single Post or Activation
Sombor Surprise
Our objective as an organization was to surprise our back-to-back NBA MVP, Nikola Jokic, in his hom…
Single Post or Activation
Spotify x Football Season
With the biggest sporting event of the year on the horizon, we wanted to help Spotify become a part…
Single Post or Activation
The Daily Show - Conservatives vs. KKK: Spot the Difference
In creating this video for The Daily Show social handles, our aim was to show how closely the langu…
Single Post or Activation
The Ritz-Carlton — 2022 Hungarian Grand Prix
For the 2022 Hungarian Grand Prix, The Ritz-Carlton wanted to showcase its partnership with the Mer…
Single Post or Activation
Van’s National Waffle Day
When it comes to delicious and nutritious frozen waffles and pancakes, no one does it better than V…
Single Post or Activation
e.l.f. Cosmetics: "It's an e.l.f.ing Glow Storm"
With Holiday 2022 on the brink, SHADOW set out to create a 360° digital-first campaign that would c…
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