THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

Single Post or Activation

This award honors a single post and/or activation that garnered significant attention by "going viral". The post or activation may have disrupted the space in a way that was notably recognized by a broad audience.

See previous winners and honorees here.
Single Post or Activation
A Very Big, Very Important Announcement
Everyone’s favorite fictitious corporation knows a good idea when it sees one. After a Very Importa…
Single Post or Activation
Algorand Earth Day
Algorand is one of the first sustainable/green blockchains. Their mission is to lead global trust t…
Single Post or Activation
B/R World Cup Hype Tape
B/R Football is the definitive destination for today’s football fan and one of the top 5 most-engag…
Single Post or Activation
Baked by Melissa Green Goddess Ranch Salad
In late 2021, Melissa Ben-Ishay sparked a social media explosion with her Green Goddess Salad. Thou…
Single Post or Activation
Caribou Coffee TikTok Single Post
We know that coffee lovers are very particular and vocal (especially on social!) about how they lik…
Single Post or Activation
Cholula Cinco De Madre
For many Mexican brands, Cinco de Mayo is the critical moment of the year. Cholula wanted to build …
Single Post or Activation
DQ Fall Blizzard Menu x Taylor Swift Midnights
It’s me, hi, I’m the post, it’s me. When Taylor Swift speaks, the internet listens. The announce…
Single Post or Activation
DQ Fall Blizzard Scented Pillow Activation
How does a brand that’s famous for summer treats stay top of mind during fall? With the trendie…
Single Post or Activation
Doja Introduces Jibble, Jibble, Jibble
Gen Z is emerging as the most important growth demographic for JBL. JBL has a +70 year legacy as a …
Single Post or Activation
ELANTRA N Unwrapped…Ap-peeling to the Masses
In this short but punchy TikTok, we highlighted the oddly satisfying experience of “unboxing” on a …
Single Post or Activation
FOX | The Perfect Tenant
For FOX’s new series “Perfect Tenant”, there was a need for communication that would raise awarenes…
Single Post or Activation
Fries > Walls
At the height of the January 6th hearings, it was revealed that the ex-President of the United Stat…
Single Post or Activation
Golin Breaks Through April Fools with Unlikely Pair: Butterfinger x Hellmann’s Mayo
The objective was to break through the clutter of earned brand round-ups for the holiday. Therefore…
Single Post or Activation
H-E-B DFW Market Entry: Immersive Dining Experience
WHEN IS H-E-B COMING TO DFW?! For decades, this was the main question that the Texas grocer H-E-B r…
Single Post or Activation
Halftime Reset: Health Disparities Campaign for Men of Color
The AARP x Broccoli City Campaign, “Halftime Reset: Reinventing Yourself for the Next Phase”, is ge…
Single Post or Activation
How to Use a Pay Phone if You Were Born After 1997: An excruciatingly painful tutorial for Gen Z.
As America’s most reliable network dating back to the days of the once-ubiquitous pay phone, we had…
Single Post or Activation
JCPenney Lottery Giveaway
To capitalize on the buzz surrounding the unprecedented $2.04 billion Powerball jackpot in November…
Single Post or Activation
Language of Light: BMW’s Homage to International Mother Language Day
The intrinsic value of multilingualism and the vital role of preserving and celebrating one's nativ…
Single Post or Activation
League of Legends World Championships - Nudyr Image
Riot Games came to us with an exciting premise: Lil Nas X would serve as “President of League of Le…
Single Post or Activation
Michelob Guy
When a picture of a man holding an ULTRA at a PGA event began to go viral, we quickly jumped into t…
Single Post or Activation
Overwatch 2
With a keen eye on Twitter trends, the Overwatch team saw a split-second opportunity to harness the…
Single Post or Activation
Pike's Roll Call
Paramount+’s “Star Trek: Strange New Worlds” serves as a spin-off of its popular series, “Star Trek…
Single Post or Activation
Puss in Boots: The Last Wish - ASMR
Our favorite feline hero returned to theaters with his trademark bravado, swagger, and comedy. Our …
Single Post or Activation
SPIDER-MAN: NO WAY HOME Pointing Meme
Spider-Man: No Way Home was one of the most anticipated films of all time. It was also the most top…
Single Post or Activation
Serena Pack
Consumers are searching for brands and role models to show them that they can be successful and sti…
Single Post or Activation
Serial Killer Receipts
As an online accounting software provider, we recognise the importance of balancing the amazing wor…
Single Post or Activation
Sombor Surprise
Our objective as an organization was to surprise our back-to-back NBA MVP, Nikola Jokic, in his hom…
Single Post or Activation
Spotify x Football Season
With the biggest sporting event of the year on the horizon, we wanted to help Spotify become a part…
Single Post or Activation
The Daily Show - Conservatives vs. KKK: Spot the Difference
In creating this video for The Daily Show social handles, our aim was to show how closely the langu…
Single Post or Activation
The Ritz-Carlton — 2022 Hungarian Grand Prix
For the 2022 Hungarian Grand Prix, The Ritz-Carlton wanted to showcase its partnership with the Mer…
Single Post or Activation
Van’s National Waffle Day
When it comes to delicious and nutritious frozen waffles and pancakes, no one does it better than V…
Single Post or Activation
e.l.f. Cosmetics: "It's an e.l.f.ing Glow Storm"
With Holiday 2022 on the brink, SHADOW set out to create a 360° digital-first campaign that would c…