THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Single Post or Activation

This award honors a single post and/or activation that garnered significant attention by "going viral". The post or activation may have disrupted the space in a way that was notably recognized by a broad audience.

See previous winners and honorees here.

Winner

Single Post or Activation
winner
SPIDER-MAN: NO WAY HOME Pointing Meme
Spider-Man: No Way Home was one of the most anticipated films of all time. It was also the most top…

Finalists

Single Post or Activation
finalist
gold honor
Michelob Guy
When a picture of a man holding an ULTRA at a PGA event began to go viral, we quickly jumped into t…
Single Post or Activation
finalist
silver honor
The Daily Show - Conservatives vs. KKK: Spot the Difference
In creating this video for The Daily Show social handles, our aim was to show how closely the langu…
Single Post or Activation
finalist
B/R World Cup Hype Tape
B/R Football is the definitive destination for today’s football fan and one of the top 5 most-engag…
Single Post or Activation
finalist
Baked by Melissa Green Goddess Ranch Salad
In late 2021, Melissa Ben-Ishay sparked a social media explosion with her Green Goddess Salad. Thou…
Single Post or Activation
finalist
Cholula Cinco De Madre
For many Mexican brands, Cinco de Mayo is the critical moment of the year. Cholula wanted to build …
Single Post or Activation
finalist
Doja Introduces Jibble, Jibble, Jibble
Gen Z is emerging as the most important growth demographic for JBL. JBL has a +70 year legacy as a …
Single Post or Activation
finalist
ELANTRA N Unwrapped…Ap-peeling to the Masses
In this short but punchy TikTok, we highlighted the oddly satisfying experience of “unboxing” on a …
Single Post or Activation
finalist
FOX | The Perfect Tenant
For FOX’s new series “Perfect Tenant”, there was a need for communication that would raise awarenes…
Single Post or Activation
finalist
audience honor
How to Use a Pay Phone if You Were Born After 1997: An excruciatingly painful tutorial for Gen Z.
As America’s most reliable network dating back to the days of the once-ubiquitous pay phone, we had…
Single Post or Activation
finalist
Puss in Boots: The Last Wish - ASMR
Our favorite feline hero returned to theaters with his trademark bravado, swagger, and comedy. Our …
Single Post or Activation
finalist
Serial Killer Receipts
As an online accounting software provider, we recognise the importance of balancing the amazing wor…
Single Post or Activation
finalist
Spotify x Football Season
With the biggest sporting event of the year on the horizon, we wanted to help Spotify become a part…
Single Post or Activation
finalist
e.l.f. Cosmetics: "It's an e.l.f.ing Glow Storm"
With Holiday 2022 on the brink, SHADOW set out to create a 360° digital-first campaign that would c…

Nominees

Single Post or Activation
A Very Big, Very Important Announcement
Everyone’s favorite fictitious corporation knows a good idea when it sees one. After a Very Importa…
Single Post or Activation
Algorand Earth Day
Algorand is one of the first sustainable/green blockchains. Their mission is to lead global trust t…
Single Post or Activation
Caribou Coffee TikTok Single Post
We know that coffee lovers are very particular and vocal (especially on social!) about how they lik…
Single Post or Activation
DQ Fall Blizzard Scented Pillow Activation
How does a brand that’s famous for summer treats stay top of mind during fall? With the trendie…
Single Post or Activation
Fries > Walls
At the height of the January 6th hearings, it was revealed that the ex-President of the United Stat…
Single Post or Activation
Golin Breaks Through April Fools with Unlikely Pair: Butterfinger x Hellmann’s Mayo
The objective was to break through the clutter of earned brand round-ups for the holiday. Therefore…
Single Post or Activation
H-E-B DFW Market Entry: Immersive Dining Experience
WHEN IS H-E-B COMING TO DFW?! For decades, this was the main question that the Texas grocer H-E-B r…
Single Post or Activation
Halftime Reset: Health Disparities Campaign for Men of Color
The AARP x Broccoli City Campaign, “Halftime Reset: Reinventing Yourself for the Next Phase”, is ge…
Single Post or Activation
JCPenney Lottery Giveaway
To capitalize on the buzz surrounding the unprecedented $2.04 billion Powerball jackpot in November…
Single Post or Activation
Language of Light: BMW’s Homage to International Mother Language Day
The intrinsic value of multilingualism and the vital role of preserving and celebrating one's nativ…
Single Post or Activation
League of Legends World Championships - Nudyr Image
Riot Games came to us with an exciting premise: Lil Nas X would serve as “President of League of Le…
Single Post or Activation
Overwatch 2
With a keen eye on Twitter trends, the Overwatch team saw a split-second opportunity to harness the…
Single Post or Activation
Pike's Roll Call
Paramount+’s “Star Trek: Strange New Worlds” serves as a spin-off of its popular series, “Star Trek…
Single Post or Activation
Serena Pack
Consumers are searching for brands and role models to show them that they can be successful and sti…
Single Post or Activation
Sombor Surprise
Our objective as an organization was to surprise our back-to-back NBA MVP, Nikola Jokic, in his hom…
Single Post or Activation
The Ritz-Carlton — 2022 Hungarian Grand Prix
For the 2022 Hungarian Grand Prix, The Ritz-Carlton wanted to showcase its partnership with the Mer…
Single Post or Activation
Van’s National Waffle Day
When it comes to delicious and nutritious frozen waffles and pancakes, no one does it better than V…