THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 14th Annual Shorty Awards Single Post or Activation

This award honors a single post and/or activation that garnered significant attention by "going viral,” or spreading quickly and widely through online shares.

Winner

Single Post or Activation
winner
Whirlpool: The Great Microwave Debate
Remember the great “dress” debate? Or maybe Laurel/Yanny rings a bell? Well the night before Memori…

Finalists

Single Post or Activation
finalist
audience honor
#WarzoneReport
It was the one-year anniversary of Activision’s newest battle royale game: Call of Duty: Warzone. T…
Single Post or Activation
finalist
GoFundMe Calls on Congress to Help Americans
In February of 2021, GoFundMe analyzed internal data and watched certain trends unfold on our platf…
Single Post or Activation
finalist
Green Screen Guy: Frankie LaPenna x NFL & Ravens
In hindsight, our objective looked simple: create viral content? Sure. But the phrase “viral conten…
Single Post or Activation
finalist
Krystal: CraveTV
Krystal, in partnership with Dagger (AOR), launched Crave TV for the “high” holy holiday, 4/20. The…
Single Post or Activation
finalist
The Naked Truth
Girls are in crisis. Their self-esteem is at an all-time low largely due to the proliferation of so…
Single Post or Activation
finalist
The Other Side
In 2021, in the face of Asian hate, Digitas teamed up with Ascend to launch a campaign that would s…

Nominees

Single Post or Activation
"Take the $500k"
Join in on the "Dinner with JAY-Z or $500k?" debate like only TIDAL could.
Single Post or Activation
#FaceOffChallenge
The objective was to promote the new song ‘Face Off’ by TechN9ne, featuring Joey Cool, King Iso and…
Single Post or Activation
DQ Designer on Break Meme
Single Post or Activation
DQ Designer on Break Viral Facebook Post
In partnership with DQ clients, the Barkley team's objective was to drive engagement and conversati…
Single Post or Activation
Going Viral: The Success of the 2010 Metrodome Roof Collapse Anniversary Video
The Metrodome Roof Collapse is a favorite conversation starter for Minnesotans. With the 10-year an…
Single Post or Activation
Grown-ish: Who Gets Married Campaign
Grown-ish follows Zoey Johnson as she heads to college and begins her hilarious journey to adulthoo…
Single Post or Activation
MGM Studios | How It Started → How It Ends
The breakout Sundance film, How It Ends, starring Zoe Lister-Jones, was set to release in the summe…
Single Post or Activation
Making the World of Soccer Stand Still
After a quiet summer, the schedule announcement is the first punch of excitement for a team/league.…
Single Post or Activation
Rick and Morty: An Interdimensional Social Experience
Listen up, brohs! If there were an award for putting the most effort into not giving a squanch, we’…
Single Post or Activation
The Oakley KATO Virtual Launch
Oakley approached Kamp Grizzly to create a first-of-its-kind product reveal moment that introduced …