THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Medium-Length Video

This award honors the most effective and creative use of medium-length video in a social media or digital marketing campaign or editorial conten. Videos must be 1-2 minutes in length to qualify.

See previous winners and honorees here.

Winner

Medium-Length Video
winner
audience honor
World's Driest Taste Test
Consumers believe that turkey, mashed potatoes and roast beef are the true heroes of Thanksgiving--…

Finalists

Medium-Length Video
finalist
gold honor
My Second First Time
In Germany, there are around 4.65 million people living with cancer.  Whilst improved awareness, di…
Medium-Length Video
finalist
silver honor
Ozark Final Farewell
Ozark has become a critically acclaimed Emmy juggernaut over its first three seasons – and for its …
Medium-Length Video
finalist
silver honor
The Daily Show - Conservatives vs. KKK: Spot the Difference
In creating this video for The Daily Show social handles, our aim was to show how closely the langu…
Medium-Length Video
finalist
bronze honor
Scoperta! The Opera
Scoperta! is Italian for “discovery” and the brand’s promise is wine discovery made simple. To attr…
Medium-Length Video
finalist
RuPaul’s Drag Race “Everybody Say Gay!” PSA
With the immense reach and social impact RuPaul’s Drag Race has worldwide, the team finds certain m…
Medium-Length Video
finalist
SoundCloud Look Up (Presented by Sprite)
With over 320M tracks, SoundCloud is home to a global community that sets the pace of music culture…
Medium-Length Video
finalist
The Race to Equality
Michelob ULTRA's brand positioning is centered around active enjoyment. The brand's tagline is "It'…

Nominees

Medium-Length Video
"Spoiler Alert!"
Our agency launched a new video, paid social, and display advertising campaign to promote Apeel, a …
Medium-Length Video
"The World’s Best Food for the World’s Best Kids"
Halo Pets, the brand behind Halo Elevate, a new line of super-premium, natural and science-backed p…
Medium-Length Video
Algorand Earth Day
Algorand is one of the first sustainable/green blockchains. Their mission is to lead global trust t…
Medium-Length Video
Aon Course Insight Guides | PGA TOUR + LPGA Tour
Like the best-performing organizations in sport, Aon builds on a legacy of success through hard wor…
Medium-Length Video
Barbara: The Next Chapter
We were tasked by Montefiore Einstein to tell Barbara Higgins’ story through a visually moving and …
Medium-Length Video
Biossance Besties Reese x JVN Take The Holidays
For Holiday 2022, Biossance wanted to leverage our brightest ambassadors to spread holiday joy via …
Medium-Length Video
Bird's Eye View
The objective was to create an evocative film about the soul of free diving and to pull the target …
Medium-Length Video
Cracker Jill
The 125-year-old Cracker Jack brand is one of America’s most iconic snacks in American baseball. Ev…
Medium-Length Video
High Desert Cactus Vodka
Inspired by the beauty and bounty of the southwest, Logan Sligar and Ryan Springer had a brainstorm…
Medium-Length Video
Holiday Home Animation with Johns Hopkins APL
At the end of each year, social media channels are packed with holiday wishes, yearly recaps, and t…
Medium-Length Video
Life Sciences In Full Color
LabCentral is a nonprofit organization that aims to provide space, support, and resources for the n…
Medium-Length Video
Lost Yet Found
As Covid entered its second year, the leadership at the Bermuda Tourism Authority made the consciou…
Medium-Length Video
Made For Life
TenCate Protective Fabrics creates inherently flame-resistant fabrics for end users working in emer…
Medium-Length Video
SheKnows: Medical Gaslighting
Pfizer and SHE Media explored whether certain groups of people - women, LGBTQ+, minorities and pare…
Medium-Length Video
Smile Train Nutrition Program Reel
More than 4.6 million children and adults have a cleft but have never received any treatment. Child…
Medium-Length Video
The Luxury Collection – A Letter From Calvin Royal III
The Luxury Collection hotels and resorts are intrinsically connected to their respective destinatio…
Medium-Length Video
This Week In History …
This Week In History… is an Instagram-first video series that reminds audiences of a notable event …
Medium-Length Video
Virtual Training Diary
In this series, Under Armour wanted to shine a light on the intensity of marathon training by partn…
Medium-Length Video
Yellowstone's "Discovering the Duttons"
We know Yellowstone fans are thirsty for any and all content we can provide. Specifically, anything…