THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 14th Annual Shorty Awards Medium-Length Video

This award honors the most effective and creative use of medium-length video by a brand, agency or organization in a social media or digital marketing campaign. Videos must be 1-2 minutes in length to qualify.

See previous winners and honorees here.

Winner

Medium-Length Video
winner
Introducing All Ways Black
There are infinite ways to be Black. This message exists at the heart of All Ways Black, a platf…

Finalists

Medium-Length Video
finalist
Black Makes A Way
To celebrate Black History Month in February 2021,  “Black Makes a Way” focuses on the perseverance…
Medium-Length Video
finalist
Every Second Counts
Planned Parenthood works to ensure all people have access to quality care and resources to make inf…
Medium-Length Video
finalist
audience honor
Fastest Man With No Legs
Even though he was born without legs, Blake Leeper never saw himself as different or disabled. Agai…
Medium-Length Video
finalist
Flip, Fold, Snap, Clack
When Samsung released its first foldable phone in 2019, the innovative Galaxy Z Fold, it was a huge…
Medium-Length Video
finalist
It's Bigger Than Me
Every day, people living with obesity across the United States wake up and wonder, "What is wrong w…
Medium-Length Video
finalist
Personal Records
Our objective for this series was to drive authenticity for the Under Armour brand among runners. F…
Medium-Length Video
finalist
VH1's LGBTQ Herstory Month
In recognition of LGBT History Month (October), the RuPaul’s Drag Race team gathered and photograph…
Medium-Length Video
finalist
Yext Introduces the Tech Class of 1999: The Reunion
Welcome to the digital age. We've got self-driving cars, 5G Internet, and advanced technology impro…

Nominees

Medium-Length Video
Al Jazeera Arabic Vertical Videos/Cross-platform
Al Jazeera Digital Newsroom is managing all social media production & publishing for Al Jazeera Ara…
Medium-Length Video
Alhurra 2020 Election Promo
The objective of this promo was to inform audiences that Alhurra Television would have extensive co…
Medium-Length Video
Alhurra Investigates-Women Returning From ISIS Promo
To inform and get viewers excited about an Alhurra Investigates episode that examines the controver…
Medium-Length Video
Bud Light Seltzer: Last Year's Lemons
In early 2021, Bud Light Seltzer expanded its product line-up to include Bud Light Seltzer Lemonade…
Medium-Length Video
Burger King Keeps It Real at the 2021 VMAs
To make change, a brand needs to be the change and that’s exactly what Burger King committed to in …
Medium-Length Video
For a safe equestrian sport
Stallkänslan [‘Stable:feeling’] was made as a part of the collaboration project between the Swedish…
Medium-Length Video
Special Days
Our goal is to inspire and guide individuals on their personal development journeys as well as thei…
Medium-Length Video
Spiderman: No Way Home Film Integration
Hyundai planned to launch its first all-electric IONIQ 5 in late 2021. While already having the wid…
Medium-Length Video
The Daily Show with Trevor Noah-Fox News Talking About January 6th But Make the Footage BLM protests
This medium length video pairs footage of the January 6th insurrection at the Capitol with voiceove…
Medium-Length Video
This is Private Equity - ABS Kids
Private equity is everywhere around us but few people realize it. The American Investment Council (…
Medium-Length Video
YOU: Baby Name Date Reveal
At the top of Season 3, Joe and Love are about to welcome a new Quinn-Goldberg to the world. With t…