At the top of Season 3, Joe and Love are about to welcome a new Quinn-Goldberg to the world. With the cliffhanger from the season prior, fans were stoked about this precious bundle of joy. In true suburban fashion, we wanted to gather all our loved ones for a party to celebrate the new baby, while also giving them a glimpse into Season 3 and announcing our much awaited launch date.
Since the end of Season 2, people have been eager to know more about baby Quinn-Goldberg and we wanted to reward our patient fans with a NAME REVEAL: Henry Quinn-Goldberg. To make this a truly special occasion, shot a custom A/V piece featuring papa Joe cutting a cake as if at a baby shower. The piece showed the creation of a cake at different daunting angles while hearing Joe speak on his thoughts of becoming a father, culminating with a launch date reveal amidst a scarily blood-like cake filling. The blending of suburban tradition with Joe’s most famous symbol for his bad habits served as a wild entrypoint to Season 3’s themes.
To gear up for the big announcement, we created an invite for our fans and teaser videos of the piece. Our most sleuth-like fans were able to see that the times on the clock were not for telling time, but for telling the launch date.
What’s a party without people to celebrate with? We asked our extended YOU family to show their love and congratulate Joe and Love as they embark on parenthood. We shared our big announcement with cast members from YOU Seasons 1 and 2, and asked our recipients to record messages of congratulations to the happy family.
On Monday, August 30, we gave our wolfpack what they’d been waiting for: the official date announcement for YOU Season 3! As a little something extra, we packaged our date announcement with the added bonus of dropping the name of the newest addition to the Quinn-Goldberg family, Henry. Fans were SCREAMING (but not in the scary Joe-causing way) over the return of their favorite serial killer couple, throwing lots of love to our unique announcement rollout that was jam-packed with fun clues for them to pick apart, and sharing their thoughts about Henry’s name and fate.
After the post had been up for 72 hours it gained over 5.3M views on our channels and over 21.3M impressions. An additional 7.1M views from talent and Netflix brand pages brought us to 12.4M views overall over the first three days.
Additionally, #YouNetflix was trending under Drama TV as of 7PM ET on 8/30/21.
To date, our date announcement and name reveal asset has amassed:
Over 23M Impressions from YOU handles and over 15.5M views across YOU, Netflix, and talent posts.
