The objective of this promo was to inform audiences that Alhurra Television would have extensive coverage of the 2020 U.S. Presidential election. While Alhurra airs only in the Middle East the US elections is a relevant topic for all countries. The US elections are a critical subject because there is significant political influence in this region. It was a sensitive topic to approach so as not to appear biased toward either candidate.
Produced approximately two months before Election Day, the strategy was to create a promo that was intriguing enough to grab the audience’s attention. But it also needed to be generic enough to run through the course of the campaign and let viewers know Alhurra was the channel to turn to for U.S. election coverage. The producers scanned hours of footage of President Trump and former Vice President Biden and used their own words to convey their differences.
The promo generated discussion about and interest in the U.S. elections and served as a reminder that viewers can watch all aspects of the election on Alhurra Television.
