THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Yellowstone's "Discovering the Duttons"

Entered in Medium-Length Video

Objective

We know Yellowstone fans are thirsty for any and all content we can provide. Specifically, anything behind the scenes. The fans want an inside look at their favorite show and we want to give it to them. Discovering the Duttons, takes a step onto the set with your favorite on screen and off screen couple, Tim McGraw and Faith Hill to hear them talk about the Dutton family and 1883.

Strategy

Leveraging our star talent, we were able to integrate interviews with behind the scenes footage to showcase the true spectacle that is 1883. This extension of the Yellowstone universe is new insight to the Dutton family and fans want to know as much about them as they can. Tim McGraw and Faith Hill give an interesting perspective on what it’s like working together as a real life couple as well as what goes into this amazing show.

Results

This piece garnered over 105k organic views and kept the fans talking about 1883 even while the show was out of season. It was a great way to keep fans engaged while waiting for the next iteration of the Dutton family, 1923.

Media

Video for Yellowstone's "Discovering the Duttons"

Entrant Company / Organization Name

MTV Entertainment Studios and Paramount Media Networks

Links

Entry Credits