THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 15th Annual Shorty Awards

The Daily Show - Conservatives vs. KKK: Spot the Difference

Silver Honor in Medium-Length Video

Objectives

In creating this video for The Daily Show social handles, our aim was to show how closely the language of infamous Ku Klux Klan leaders like David Duke mirrors that of the modern Republican party.

Strategy and Execution

We did what The Daily Show does best: put together a tightly edited string of video clips showing how the language used by the KKK almost exactly mirrors the rhetoric used by current conservative leaders like Marjorie Taylor Greene and Tucker Carlson. This video required hours of painstaking research into archival to create a final product that's searing, comprehensive, and devastating.

Results

The video drove 17M views, 1.5M engagements, and more than 25M impressions across YouTube, Instagram, Facebook, Twitter, and TikTok, and received press pickup from publishers including Newsweek, Huffington Post, and more.

Media

Video for The Daily Show - Conservatives vs. KKK: Spot the Difference

Entrant Company / Organization Name

MTV Entertainment Studios and Paramount Media Networks

Link

Entry Credits