The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 15th Annual Shorty Awards

Biossance Besties Reese x JVN Take The Holidays

Entered in Brand Awareness Campaign, Branded Content, Instagram Partnership, Medium-Length Video


For Holiday 2022, Biossance wanted to leverage our brightest ambassadors to spread holiday joy via a 3-episode IG Reel Content series, premiering on @Biossance IG, and then distributed across YouTube, TikTok, Facebook and Pinterest. Our objectives were:

Strategy and Execution

Emotional storytelling was at the crux of our campaign. Best friends Reese Witherspoon and Jonathan Van Ness were sad they’ll miss each other for the holidays but through various activities with their own unique spin, they show us how to spread holiday joy and love with friends even when you can’t be together. 

The 3-part series prioritized Biossance’s Pillars of Community, Sustainability and Squalane with the following episodes:

Reese & JVN encouraged the community to shop their holiday favorites on on a dedicated PDP page spotlighting their favorite products and sets. LINK:

Posting Strategy:


Our Holiday 2022 campaign drove exponential YOY community growth:

The @JVN / @ReeseWitherspoon IG Collab Post / Episode 1 was the top performing piece of content for November , generating:

The Holiday Series Giveaway / Episode 3 was the second best performing piece of content for November, generating:

The Biossance PDP page spotlighting the campaign, drove 2.12k clicks


Entrant Company / Organization Name



Entry Credits