THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Instagram Partnership

This award honors the effective and creative integration of an influencer, celebrity or ambassador into a social media or digital marketing campaign optimized for Instagram.

See previous winners and honorees here.

Winner

Instagram Partnership
winner
Toby the Vegetarian Vampire
Task: Help Heinz generate buzz and engagement for year three of Heinz Tomato Blood - an LTO bottle …

Finalists

Instagram Partnership
finalist
gold honor
GetYourGuide's Unforgettable Leslie Jordan Experience
GetYourGuide is an online travel booking platform that specialises in unlocking unforgettable exper…
Instagram Partnership
finalist
audience honor
Hard Rock Cafe - Messi Burger - Champions Edition
  The campaign aims to: Increase brand awareness and promote the unique, limited edition M…
Instagram Partnership
finalist
Teva: Soleful Readings
Teva advocates for all who adventure, and the brand stands for stepping out as your authentic self …
Instagram Partnership
finalist
The Ritz-Carlton — Artist Partnership with Louis-Nicolas Darbon
In 2022, The Ritz-Carlton embarked on a new chapter of its influencer program, selecting for the fi…
Instagram Partnership
finalist
Virtual Training Diary
In this series, Under Armour wanted to shine a light on the intensity of marathon training by partn…

Nominees

Instagram Partnership
94th Oscars x Meta Short Form Reels Content Partnership
The Academy of Motion Picture Arts and Sciences and Meta, the parent company of Instagram and Faceb…
Instagram Partnership
Biossance Besties Reese x JVN Take The Holidays
For Holiday 2022, Biossance wanted to leverage our brightest ambassadors to spread holiday joy via …
Instagram Partnership
Etsy x Nicole Richie
Create an effective, quick-turn, social-first holiday campaign that connects best of Etsy's marketp…
Instagram Partnership
Halloween Gifting Campaign from Orkin Pest Control
The goal is to generate and increase brand awareness, measured by Opportunity-To-See (OTS), for Ork…
Instagram Partnership
Hulu IDs - Andrea Love Partnership
Instagram Partnership
IPSY Influencer and Celebrity Partnerships
In 2021, IPSY introduced Glam Bag X to level up beauty-obsessed members’ beauty routines and indulg…
Instagram Partnership
Make Your Mark on Instagram…and Beyond
We launched the all-new Genesis G90 on social in a way few automotive brands would dare: by archivi…
Instagram Partnership
Neckface x eBay
eBay has long been the home to authentic sneaker sellers, whose listings range from retro hits to t…
Instagram Partnership
Sperry and PFLAG National’s LGBTQ+ Campaign on TikTok & Instagram
Sperry reached out to Mavrck to launch their influencer marketing campaign with PFLAG National. Spe…
Instagram Partnership
The Final Touch
As the original sneaker resale marketplace, eBay has long been the go-to destination for shoppers t…