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From the 15th Annual Shorty Awards

The Final Touch

Entered in Instagram Partnership

Objectives

As the original sneaker resale marketplace, eBay has long been the go-to destination for shoppers to find the highly coveted, authentic kicks they are looking for, with 14 pairs of sneakers sold every minute. But never before have people been able to display their pickups in such an iconic way. “The Final Touch” – a sneaker stand for your collection’s crowning achievement – is a collaboration between eBay and Blue the Great that’s over a year in the making, because every grail deserves its throne.

Blue The Great is a photographer, sculptor, producer, DJ and artist whose career began with customizing friends’ sneakers in High School. Since then, Blue’s multimedia works, trademark “Mummy-wrap” style, and colorful paintings grace the walls of art galleries, celebrities’ homes, and tasteful collectors around the world.

Strategy and Execution

Cast from urethane resin before being individually hand-sanded and painted, clear-coat sealed, and topped with a die cut acrylic paint palette, “The Final Touch” is individually numbered and can only be obtained by following @ebaysneakers.

Whether you collect sneakers, art, or you understand they’re the same thing—we all know that a collector is never finished, just a work in progress. But with this limited-edition sneaker stand, you’ll always have a place to show off your most covered pair of kicks.

Media

Entrant Company / Organization Name

The Many, eBay

Links