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Hard Rock Cafe - Messi Burger - Champions Edition

Entered in Food & Beverage, Instagram Partnership

Objective

 

The campaign aims to:

Strategy

Plan of Action:

We created a new offering, Messi 2.0 Merch, and the Messi Burger: Champions edition was launched just before the FIFA world cup began. We used the popularity of the game and Messi himself to get people’s attention on social platforms.

 

Key Features:

Challenges:

Results

We measured campaign success based on the reach and engagement on our social media posts and how well our paid campaigns worked to push sales online. The results were as follows:

 

Media

Video for Hard Rock Cafe - Messi Burger - Champions Edition

Entrant Company / Organization Name

Plus 1 Communications, Hard Rock Cafe

Links

Entry Credits