THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Food & Beverage

This award honors the most effective and creative use of social media and digital by food and beverage brands. Objectives may include (but are not limited to) product launches, special offers/promotions, and fostering community.

See previous winners and honorees here.
#HeinzMasterz
Heinz UK had experimented with creator content in 2021. The results were so delicious that they dec…
Absolut.Land
At the close of 2021, sales for the overall liquor industry were booming. The vodka category, howev…
Adulting Sucks
Task: Help Heinz launch its reformulated No Sugar Added Ketchup, made with the great taste of Heinz…
Bomb Pop x GALE: #AFlavorForEveryYou TikTok
Going into the summer of 2022, Bomb Pop had a challenge — teens and tweens knew our iconic Red, Whi…
CBS Sports x Dr Pepper Present “Brady vs. Machine,” Featuring Brady Quinn and Chris Hassel
The Tuition Toss has been a college football institution for over a decade, and in 2022, Dr Pepper …
Chipotle Mexican Grill x Corn Kid
This summer, an interview with a 7-year old named Tariq describing his favorite food, corn, went vi…
Cook Like A Mother
In recent years, RAGÚ had struggled to regain its lead in the face of ever-growing competition and …
Cracker Jill
The 125-year-old Cracker Jack brand is one of America’s most iconic snacks in American baseball. Ev…
DQ Fall Blizzard Menu x Taylor Swift Midnights
It’s me, hi, I’m the Blizzard, it’s me. When Taylor Swift speaks, the internet listens. The anno…
DiGiorno Made Us Do It
Did you know that Americans eat nearly 350 slices of pizza per second? And, 90% purchase pizza from…
Dwight Howard Is Fueled By Nature
The Arrowhead Brand has been part of the community for over 125 years, but they hadn’t spoken to th…
Emmentaler AOP x Gipsy Chef Campaign
Switzerland Cheese Marketing is a non-profit organization that promotes the different varieties of …
Envy Apple: The Ultimate Holiday Apple
An apple so good, it can only be called Envy.  Our objective with this campaign was to position …
First Media and Kraft Heinz - 2022 Integrated Holiday Campaign with So Yummy
First Media’s viral food brand, So Yummy, partnered with Kraft Heinz to create out of the box co-br…
French's Mustard Donuts
French's is the market leader in Yellow Mustard, and keeping the brand culturally relevant is key t…
French's NIL
On October 16th, 2021, the University of Tennessee football team failed to convert on a last-minute…
Friends of Topo
The Topo Chico brand was built in the field, case-by-case. To achieve their cult status in their in…
Ham or Turkey Time
Bar-S Foods is a value brand that makes hot dogs, sausages, lunchmeat, bacon, and other items, and …
Hard Rock Cafe - Messi Burger - Champions Edition
  The campaign aims to: Increase brand awareness and promote the unique, limited edition M…
Jersey Mike's Sub Stacker
As the presenting sponsor of the 2022 Special Olympics USA Games, Jersey Mike’s Subs wanted to crea…
Kraft Mayo Couture
Context: Kraft Real Mayo is the mayo for mayo people. We're on a mission to champion people who …
McDonald's Word of the Day: QPC
The McDonald’s Quarter Pounder with Cheese (QPC) is a large burger that has been beloved by generat…
NERDS Twist & Mix
Imagined in 1983, NERDS first became known for their tiny, tangy, and colorful candy pieces package…
Nestle Drumstick x Comedy Central’s ‘Screen Test’ starring Christian DelGrosso
Nestle Drumstick approached Paramount looking for an integrated campaign to unleash the brand’s rea…
Pure Life Celebrates Chosen Families
For over 30 years, Pure Life has provided healthy hydration for, and been trusted by, families acro…
Rosanna Pansino
SAVOUR
Hellmann’s Spicy Mayo had launched in 2021 in an already crowded category. We had to re-introduce o…
ShopRite Social Video Series: A Snackable, Shoppable Success!
Our core objective was to position ShopRite grocery stores, and ShopRite Own Brands products, to ap…
Social Studies x Truly Margarita
Truly celebrates life’s adventures that are just around the corner – waiting to be opened – just li…
Szechuan Sauce Drop
Increase app downloads and in-app McNugget sales with a social-led, limited-time program. 
Tango Berry Peachy
Tango was launching a new soft drink flavour: Berry Peachy. They wanted to raise awareness of th…
Tiger Pistol and Wendy’s Set New Standard for QSR Advertising
Tiger Pistol partnered with The Wendy’s Company for a national-to-local social advertising strategy…
Topo Premieres
The Topo Chico brand was built in the field, case-by-case, bottle-by-bottle. To achieve their cult …
Tropicana Crunch Cereal
Tropicana was experiencing softening sales and looking to create a cultural moment to spark excitem…