THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
NEW!
Campaign by Diverse-Owned Businesses
NEW!
Global Campaign
Integrated Campaign
Launch Campaign
NEW!
Local Campaign
Mobile Campaign
Multi-Platform Campaign
Rebrand Campaign
NEW!
Regional Campaign
NEW!
Social Good Campaign
Content and Media
Blog & Micro-blog
Branded Content
Branded Series
Clapback
Contest or Promotion
Data Visualization
Email
NEW!
Emojis
Filter/Lens
Hashtag
Meme & GIFs
NEW!
Micro-site
NEW!
Native Advertising
Single Post or Activation
User-Generated Content
Voice
Design
Animation
Art Direction
Brand Identity
Brand Redesign
Graphic Art
Images
Sound
NEW!
UX/UI
Visual Effects
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Family and Parenting
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Influencer & Celebrity Partnership
Emerging Platform Partnership
Facebook Partnership
Instagram Partnership
Multi-Platform Partnership
TikTok Partnership
Twitter Patnership
YouTube Partnership
Metaverse
Artificial Intelligence
Extended Reality
NEW!
Immersive
Interactive Content
NEW!
NFTs
NEW!
Overall Presence
Facebook Presence
Instagram Presence
Instant Message Presence
NEW!
LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
NEW!
TikTok Presence
Twitter Presence
YouTube Presence
Single Platform
Facebook
Instagram
LinkedIn
Other Platform
NEW!
TikTok
Twitter
YouTube
Strategy & Engagement
Brand Partnership
NEW!
Call to Action
Chatbots
Community Management
Creative Use of Technology
Customer Service
Earned Media
NEW!
Employee Engagement
Event & Experiential
NEW!
Fundraising
Gamification
Globalization
Humor
Innovative Media Buying Strategy
NEW!
Insights & Trends
Integration with Live Television
LGBTQ Community Engagement
Localization
Micro-Influencer Strategy
Multicultural Community Engagement
Music & Dance
On a Shoestring
NEW!
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
Search
NEW!
Shopping
Storytelling
Takeovers
Podcast
Art & Culture Podcast
NEW!
Branded Podcast
Comedy Podcast
NEW!
News & Politics Podcast
NEW!
Other Podcast Genres
NEW!
Podcast Mini Series
Science & Technology Podcast
NEW!
Sports & Health Podcast
NEW!
True Crime & Documentary Podcast
NEW!
Video
360 Video
Animal Video
NEW!
Comedy Video
Dance Video
NEW!
Featurette or Behind The Scenes Video
NEW!
Instructional Video
Live Event Coverage
Live Video
Long Form Video
Medium-Length Video
Product Feature Video
NEW!
Short Form Video
Stories
Unboxing Video
NEW!
Vertical Video
Video Ad
Video Series
NEW!
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Food & Beverage
This award honors the most effective and creative use of social media and digital by food and beverage brands. Objectives may include (but are not limited to) product launches, special offers/promotions, and fostering community.
See previous winners and honorees here.
Food & Beverage
#HeinzMasterz
Heinz UK had experimented with creator content in 2021. The results were so delicious that they dec…
Food & Beverage
Absolut.Land
At the close of 2021, sales for the overall liquor industry were booming. The vodka category, howev…
Food & Beverage
Adulting Sucks
Task: Help Heinz launch its reformulated No Sugar Added Ketchup, made with the great taste of Heinz…
Food & Beverage
Bomb Pop x GALE: #AFlavorForEveryYou TikTok
Going into the summer of 2022, Bomb Pop had a challenge — teens and tweens knew our iconic Red, Whi…
Food & Beverage
CBS Sports x Dr Pepper Present “Brady vs. Machine,” Featuring Brady Quinn and Chris Hassel
The Tuition Toss has been a college football institution for over a decade, and in 2022, Dr Pepper …
Food & Beverage
Chipotle Mexican Grill x Corn Kid
This summer, an interview with a 7-year old named Tariq describing his favorite food, corn, went vi…
Food & Beverage
Cook Like A Mother
In recent years, RAGÚ had struggled to regain its lead in the face of ever-growing competition and …
Food & Beverage
Cracker Jill
The 125-year-old Cracker Jack brand is one of America’s most iconic snacks in American baseball. Ev…
Food & Beverage
DQ Fall Blizzard Menu x Taylor Swift Midnights
It’s me, hi, I’m the Blizzard, it’s me. When Taylor Swift speaks, the internet listens. The anno…
Food & Beverage
DiGiorno Made Us Do It
Did you know that Americans eat nearly 350 slices of pizza per second? And, 90% purchase pizza from…
Food & Beverage
Dwight Howard Is Fueled By Nature
The Arrowhead Brand has been part of the community for over 125 years, but they hadn’t spoken to th…
Food & Beverage
Emmentaler AOP x Gipsy Chef Campaign
Switzerland Cheese Marketing is a non-profit organization that promotes the different varieties of …
Food & Beverage
Envy Apple: The Ultimate Holiday Apple
An apple so good, it can only be called Envy. Our objective with this campaign was to position …
Food & Beverage
First Media and Kraft Heinz - 2022 Integrated Holiday Campaign with So Yummy
First Media’s viral food brand, So Yummy, partnered with Kraft Heinz to create out of the box co-br…
Food & Beverage
French's Mustard Donuts
French's is the market leader in Yellow Mustard, and keeping the brand culturally relevant is key t…
Food & Beverage
French's NIL
On October 16th, 2021, the University of Tennessee football team failed to convert on a last-minute…
Food & Beverage
Friends of Topo
The Topo Chico brand was built in the field, case-by-case. To achieve their cult status in their in…
Food & Beverage
Ham or Turkey Time
Bar-S Foods is a value brand that makes hot dogs, sausages, lunchmeat, bacon, and other items, and …
Food & Beverage
Hard Rock Cafe - Messi Burger - Champions Edition
The campaign aims to: Increase brand awareness and promote the unique, limited edition M…
Food & Beverage
Jersey Mike's Sub Stacker
As the presenting sponsor of the 2022 Special Olympics USA Games, Jersey Mike’s Subs wanted to crea…
Food & Beverage
Kraft Mayo Couture
Context: Kraft Real Mayo is the mayo for mayo people. We're on a mission to champion people who …
Food & Beverage
McDonald's Word of the Day: QPC
The McDonald’s Quarter Pounder with Cheese (QPC) is a large burger that has been beloved by generat…
Food & Beverage
NERDS Twist & Mix
Imagined in 1983, NERDS first became known for their tiny, tangy, and colorful candy pieces package…
Food & Beverage
Nestle Drumstick x Comedy Central’s ‘Screen Test’ starring Christian DelGrosso
Nestle Drumstick approached Paramount looking for an integrated campaign to unleash the brand’s rea…
Food & Beverage
Pure Life Celebrates Chosen Families
For over 30 years, Pure Life has provided healthy hydration for, and been trusted by, families acro…
Food & Beverage
Rosanna Pansino
Food & Beverage
SAVOUR
Hellmann’s Spicy Mayo had launched in 2021 in an already crowded category. We had to re-introduce o…
Food & Beverage
ShopRite Social Video Series: A Snackable, Shoppable Success!
Our core objective was to position ShopRite grocery stores, and ShopRite Own Brands products, to ap…
Food & Beverage
Social Studies x Truly Margarita
Truly celebrates life’s adventures that are just around the corner – waiting to be opened – just li…
Food & Beverage
Szechuan Sauce Drop
Increase app downloads and in-app McNugget sales with a social-led, limited-time program.
Food & Beverage
Tango Berry Peachy
Tango was launching a new soft drink flavour: Berry Peachy. They wanted to raise awareness of th…
Food & Beverage
Tiger Pistol and Wendy’s Set New Standard for QSR Advertising
Tiger Pistol partnered with The Wendy’s Company for a national-to-local social advertising strategy…
Food & Beverage
Topo Premieres
The Topo Chico brand was built in the field, case-by-case, bottle-by-bottle. To achieve their cult …
Food & Beverage
Tropicana Crunch Cereal
Tropicana was experiencing softening sales and looking to create a cultural moment to spark excitem…
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