THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 15th Annual Shorty Awards Food & Beverage

This award honors the most effective and creative use of social media and digital by food and beverage brands. Objectives may include (but are not limited to) product launches, special offers/promotions, and fostering community.

See previous winners and honorees here.

Winner

Food & Beverage
winner
Cracker Jill
The 125-year-old Cracker Jack brand is one of America’s most iconic snacks in American baseball. Ev…

Finalists

Food & Beverage
finalist
gold honor
Adulting Sucks
Task: Help Heinz launch its reformulated No Sugar Added Ketchup, made with the great taste of Heinz…
Food & Beverage
finalist
silver honor
Absolut.Land
At the close of 2021, sales for the overall liquor industry were booming. The vodka category, howev…
Food & Beverage
finalist
silver honor
audience honor
Cook Like A Mother
In recent years, RAGÚ had struggled to regain its lead in the face of ever-growing competition and …
Food & Beverage
finalist
bronze honor
French's NIL
On October 16th, 2021, the University of Tennessee football team failed to convert on a last-minute…
Food & Beverage
finalist
Bomb Pop x GALE: #AFlavorForEveryYou TikTok
Going into the summer of 2022, Bomb Pop had a challenge — teens and tweens knew our iconic Red, Whi…
Food & Beverage
finalist
Chipotle Mexican Grill x Corn Kid
This summer, an interview with a 7-year old named Tariq describing his favorite food, corn, went vi…
Food & Beverage
finalist
DiGiorno Made Us Do It
Did you know that Americans eat nearly 350 slices of pizza per second? And, 90% purchase pizza from…
Food & Beverage
finalist
French's Mustard Donuts
French's is the market leader in Yellow Mustard, and keeping the brand culturally relevant is key t…
Food & Beverage
finalist
Friends of Topo
The Topo Chico brand was built in the field, case-by-case. To achieve their cult status in their in…
Food & Beverage
finalist
Ham or Turkey Time
Bar-S Foods is a value brand that makes hot dogs, sausages, lunchmeat, bacon, and other items, and …
Food & Beverage
finalist
Kraft Mayo Couture
Context: Kraft Real Mayo is the mayo for mayo people. We're on a mission to champion people who …
Food & Beverage
finalist
Topo Premieres
The Topo Chico brand was built in the field, case-by-case, bottle-by-bottle. To achieve their cult …
Food & Beverage
finalist
Tropicana Crunch Cereal
Tropicana was experiencing softening sales and looking to create a cultural moment to spark excitem…

Nominees

Food & Beverage
#HeinzMasterz
Heinz UK had experimented with creator content in 2021. The results were so delicious that they dec…
Food & Beverage
CBS Sports x Dr Pepper Present “Brady vs. Machine,” Featuring Brady Quinn and Chris Hassel
The Tuition Toss has been a college football institution for over a decade, and in 2022, Dr Pepper …
Food & Beverage
DRUMSTICK X COMEDY CENTRAL’S ‘SCREEN TEST’ STARRING CHRISTIAN DELGROSSO
Drumstick approached Paramount looking for an integrated campaign to unleash the brand’s real poten…
Food & Beverage
Dwight Howard Is Fueled By Nature
The Arrowhead Brand has been part of the community for over 125 years, but they hadn’t spoken to th…
Food & Beverage
Emmentaler AOP x Gipsy Chef Campaign
Switzerland Cheese Marketing is a non-profit organization that promotes the different varieties of …
Food & Beverage
Envy Apple: The Ultimate Holiday Apple
An apple so good, it can only be called Envy.  Our objective with this campaign was to position …
Food & Beverage
First Media and Kraft Heinz - 2022 Integrated Holiday Campaign with So Yummy
First Media’s viral food brand, So Yummy, partnered with Kraft Heinz to create out of the box co-br…
Food & Beverage
Hard Rock Cafe - Messi Burger - Champions Edition
  The campaign aims to: Increase brand awareness and promote the unique, limited edition M…
Food & Beverage
Jersey Mike's Sub Stacker
As the presenting sponsor of the 2022 Special Olympics USA Games, Jersey Mike’s Subs wanted to crea…
Food & Beverage
McDonald's Word of the Day: QPC
The McDonald’s Quarter Pounder with Cheese (QPC) is a large burger that has been beloved by generat…
Food & Beverage
NERDS Twist & Mix
Imagined in 1983, NERDS first became known for their tiny, tangy, and colorful candy pieces package…
Food & Beverage
Pure Life Celebrates Chosen Families
For over 30 years, Pure Life has provided healthy hydration for, and been trusted by, families acro…
Food & Beverage
Rosanna Pansino
Food & Beverage
SAVOUR
Hellmann’s Spicy Mayo had launched in 2021 in an already crowded category. We had to re-introduce o…
Food & Beverage
ShopRite Social Video Series: A Snackable, Shoppable Success!
Our core objective was to position ShopRite grocery stores, and ShopRite Own Brands products, to ap…
Food & Beverage
Social Studies x Truly Margarita
Truly celebrates life’s adventures that are just around the corner – waiting to be opened – just li…
Food & Beverage
Szechuan Sauce Drop
Increase app downloads and in-app McNugget sales with a social-led, limited-time program. 
Food & Beverage
Tango Berry Peachy
Tango was launching a new soft drink flavour: Berry Peachy. They wanted to raise awareness of th…
Food & Beverage
Tiger Pistol and Wendy’s Set New Standard for QSR Advertising
Tiger Pistol partnered with The Wendy’s Company for a national-to-local social advertising strategy…