THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Brand Awareness Campaign

This category honors a brand, agency or non-profit's excellence in executing a brand awareness campaign on digital/social media. Entry should describe how the campaign improved audience recall or recognition of a brand within their audiences.

Winner

Brand Awareness Campaign
winner
SMILE - Viral Marketing
Viral marketing campaigns are a popular and effective way for businesses to reach a large audience …

Finalists

Brand Awareness Campaign
finalist
gold honor
A Mountain of Entertainment
Paramount+ is home to a mountain of entertainment! With movies, kids and family programming, news, …
Brand Awareness Campaign
finalist
gold honor
National Tight Ends Day
National Tight Ends Day (NTED) is the epitome of an organic, player-led idea. What started as a ran…
Brand Awareness Campaign
finalist
silver honor
Expedia #TravelTheAds
The average consumer loves stuff. And during the pandemic, many of us were buying an endless number…
Brand Awareness Campaign
finalist
silver honor
HerShe #SHEROES by Lowe Lintas and White Rivers Media
125 years!  That’s what it took Hershey’s—a premium chocolate brand with a worldwide legacy—to rea…
Brand Awareness Campaign
finalist
bronze honor
GOATbusters
DIRECTV STREAM brings the best of LIVE and On Demand together through a mashup of live sports (MLB)…
Brand Awareness Campaign
finalist
100 Faces of Lincoln Campaign
Auto brands often tout an offering or a design or even a front-end grille as their “new face.” So m…
Brand Awareness Campaign
finalist
Even in the Madness of March
They don’t call it March Madness for nothing. It’s a month full of upsets, overtimes, buzzer beater…
Brand Awareness Campaign
finalist
audience honor
FIRST®’s More Than Campaign
An alarming majority of children learn to doubt themselves, feel unworthy and fear shame, which hol…
Brand Awareness Campaign
finalist
Keys to Tech - Level Up with Dice
Through its more than 30-year history, Dice has evolved from a tech job board to a true career mark…
Brand Awareness Campaign
finalist
Serena Pack
Consumers are searching for brands and role models to show them that they can be successful and sti…
Brand Awareness Campaign
finalist
Show Me Yours - the first TikTok show from Prime
It’s no secret that the height of the pandemic also drove the height of our collective streaming be…
Brand Awareness Campaign
finalist
Tech Reborn
It would first be helpful to explain Back Market and its mission. Back Market is the leading global…
Brand Awareness Campaign
finalist
The Callisto Protocol Launch Campaign with NFL and NBA Stars
Rebel was tasked with creating a campaign to raise awareness of The Callisto Protocol, a survival h…
Brand Awareness Campaign
finalist
The Home of SiriusXM
SiriusXM is the original satellite audio pioneer that reset expectations about what car radio could…

Nominees

Brand Awareness Campaign
"Let's Find a Way" Campaign
The “Let’s Find a Way” campaign is designed to spread brand awareness and build trust within new an…
Brand Awareness Campaign
#HeinzMasterz
Heinz UK had experimented with creator content in 2021. The results were so delicious that they dec…
Brand Awareness Campaign
Algorand Earth Day
Algorand is one of the first sustainable/green blockchains. Their mission is to lead global trust t…
Brand Awareness Campaign
Ball Aluminum Cup "Make a Statement" Campaign
Billions of single-use plastic cups wind up in landfills each year. To combat this environmental ca…
Brand Awareness Campaign
BeachBound National Beach Day Campaign
BeachBound, an online travel agency, launched in 2022. The brand faced many challenges, the most no…
Brand Awareness Campaign
Biossance Besties Reese x JVN Take The Holidays
For Holiday 2022, Biossance wanted to leverage our brightest ambassadors to spread holiday joy via …
Brand Awareness Campaign
CheapCaribbean - Woohoo Beach Ambassador Program
CheapCaribbean welcomed people to apply to become one of three Woohoo Beach Ambassadors – fun seeke…
Brand Awareness Campaign
Courage to Be Real by Coach x Ovative Group
Coach sought to reach the coveted Gen Z audience and build brand equity through a message of confid…
Brand Awareness Campaign
DIRECTV Studio
As Hulu, Netflix, and Disney+ created original content for multiple platforms, DIRECTV wanted to la…
Brand Awareness Campaign
Disney+ Is Now In Turkey!
We wanted to create a strong awareness in the market of the digital platform, where competition is …
Brand Awareness Campaign
Expect Something More with AAA
When most people hear AAA, they think of roadside emergencies (flat tires, dead batteries, empty ga…
Brand Awareness Campaign
Facebook: My Black Feels Seen
Oftentimes, stories made for the Black community are depicted in a one-dimensional or stereotypical…
Brand Awareness Campaign
Facebook: We The Culture: But We Move
We The Culture program and social community launched in the Spring 2021 by Facebook to elevate, amp…
Brand Awareness Campaign
Ham or Turkey Time
Bar-S Foods is a value brand that makes hot dogs, sausages, lunchmeat, bacon, and other items, and …
Brand Awareness Campaign
Honda Red Campaign
At a time when vehicle inventory was low, our efforts were focused on creating a larger branded eff…
Brand Awareness Campaign
House of Highlights X RDC DreamCon
The HoH Showdown series is known for assembling the internet's biggest creators in engaging live fo…
Brand Awareness Campaign
Ingredients: Honey Campaign by Nature Nate’s Honey Co.
Honey has historically been a sleepy category with not a lot of marketing action, until Nate’s. We …
Brand Awareness Campaign
JW Marriott — JW Garden x Lily Kwong
In 2022, JW Marriott deepened its connections to holistic well-being with the JW Garden — spaces at…
Brand Awareness Campaign
Julie Film
The short film was directed by Laura Marciano, whose work for brands like Maison Kitsuné and YSL Be…
Brand Awareness Campaign
Lost Yet Found Rebrand Campaign
The Bermuda Tourism Authority (BTA) initiated campaign with rollout focused around the release of t…
Brand Awareness Campaign
ME April Fool's Day Campaign: VolleyPay
ME is a bank that does things differently from the ‘big four’ Australian banks – and that includes …
Brand Awareness Campaign
NIO's European Launch
NIO launched its products and services for Germany, the Netherlands, Denmark, and Sweden at its Eur…
Brand Awareness Campaign
Proudly Wisconsin Cheese Social Media Campaign
Wisconsin cheese has a massive brand perception problem. When people think of Wisconsin, they think…
Brand Awareness Campaign
Ramada by Wyndham | Say Hello To My World
With over 900 hotels across 65+ countries, Ramada by Wyndham offers endless opportunities for trave…
Brand Awareness Campaign
Reimagining the Future with Smarter IT Infrastructure
At Lenovo, we have always focused on human-centered innovation – from devices to the data center, w…
Brand Awareness Campaign
S&P Global: “Seek & Prosper” Brand Launch
Since 1860, S&P Global’s legacy has been built on providing the Essential Intelligence needed for i…
Brand Awareness Campaign
STREAM NOW. PAY NEVER.
The driving idea behind the global campaign was to bring brand awareness to Pluto TV while educatin…
Brand Awareness Campaign
Smart Business Buying: Buy smarter. Dream bigger.
OVERVIEW AND CHALLENGES Amazon Business (AB) helps millions of business customers worldwide—ran…
Brand Awareness Campaign
Stories Live Here
Add3’s “Stories Live Here” campaign drove qualified viewers to connected TV ads featuring vibrant s…
Brand Awareness Campaign
Super Bowl Dream House Cadillac Wall
In a competitive housing market, it can be tough to land the home of your dreams. That’s why buyers…
Brand Awareness Campaign
Superior Bowl
Michelob ULTRA’s integrated Super Bowl campaign took over not just the Super Bowl, but the entire S…
Brand Awareness Campaign
TCS Research - #40andForward
A completely organic campaign launched on LinkedIn, with a goal to tell the world about TCS’ best k…
Brand Awareness Campaign
The Gondola Getaway
Fiorucci is technically a nationally distributed, premium Italian meat brand that faces two main ch…
Brand Awareness Campaign
The Luxury Collection – Brand Campaign "Hotels that Define the Destination"
The Luxury Collection is a brand that provides Marriott International with the opportunity to grow …
Brand Awareness Campaign
The Noble House Road Trip - a digital call to influencers to share how they travel for good
In 2022, the boutique hotel brand Noble House Hotels & Resorts and the world’s largest peer-to-peer…
Brand Awareness Campaign
ViewSonic Gaming - Smashing Stereotypes and Uniting Gamers
ViewSonic has been in the display business for over 30 years - offering next-level color fidelity t…
Brand Awareness Campaign
W Hotels x Cercle
W Hotels’ authentic passion for music has always set us apart from other brands in the luxury trave…
Brand Awareness Campaign
WSJ Brand Campaign - Trust Your Decisions
Throughout the pandemic, The Wall Street Journal has doubled down on its mission to be the definiti…
Brand Awareness Campaign
Walker Webcast
The Walker Webcast was launched with the onset of COVID as a way to stay connected with our clients…
Brand Awareness Campaign
Your Best is Best/Combo Feeding Story with Bobbie and Ashley Graham
Our objective for the Your Best is Best campaign, developed with the organic baby formula company B…
Brand Awareness Campaign
e.l.f. Cosmetics: "It's an e.l.f.ing Glow Storm"
With Holiday 2022 on the brink, SHADOW set out to create a 360° digital-first campaign that would c…
Brand Awareness Campaign
eBay and Team Whistle
eBay turned to Team Whistle to appeal to the next generation of card collectors and flippers in an …
Brand Awareness Campaign
“Protect Your Everything”
The “Protect Your Everything” campaign which ran from  8/1 through 11/27, was conceptualized by LA-…