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Special Project

Special Project
From the 15th Annual Shorty Awards

Ingredients: Honey Campaign by Nature Nate’s Honey Co.

Entered in Brand Awareness Campaign, Integrated Campaign


Honey has historically been a sleepy category with not a lot of marketing action, until Nate’s. We paved the way for category success, leading with our bold orange label and bold marketing.   

Strategy and Execution

This campaign is a first-of-its-kind, national marketing campaign for the category and the brand with the goal of making consumers think about honey and associate the category with Nate’s. Honey household penetration in the U.S. is under 50% and the number-one reason people don’t use honey is they don’t think about it.   

Using our bold orange, bolder headlines and a tagline to match, we’ve created the “Got Milk?” or “Eat Mor Chickn” for Honey. Making consumers stop what they’re doing to read an out-there headline will bring more people into the honey category through Nate’s. 




From January to August 2022, we’ve gained 96M impressions across streaming audio, programmatic out-of-home and social media, with an average CPM under $7.  


Video for Ingredients: Honey Campaign by Nature Nate’s Honey Co.

Entrant Company / Organization Name

Nature Nate's Honey Co.