With over 900 hotels across 65+ countries, Ramada by Wyndham offers endless opportunities for travelers to sample the world. But following the travel slowdown of a pandemic economy, the brand needed an all-new strategy to reach a new, younger audience. So Ramada partnered with Questus on a social campaign designed to incentivize domestic travel, in a way that spoke directly to their 20-35 year old target demographic.
To inspire millennial travelers, Questus hand-picked 9 travel creators with impressive followings on Meta and TikTok. We sent them to Ramada hotels in vibrant cities around the US & Canada, putting the spotlight on cultural experiences closer to home. Their authentic content offered an insider’s guide to each destination, sharing valuable advice on where to go, what to see, even what to eat and drink. And Ramada hotels, with every feature and amenity on display, were the backdrop for it all.
With the creators’ travel complete, the “Say Hello to My World” campaign was ready to come to life. Questus re-skinned the vlog-style content for an initial launch on the brand’s Facebook and Instagram channels.
Following the campaign’s early success, Questus partnered with returning & new creators to develop more assets, expanding to TikTok for Ramada’s platform debut.
Our campaign outperformed benchmarks by whopping triple-digit margins. We reached 4.5 million people on Meta and an additional 2 million on TikTok. We were 400% over the Meta CTR Benchmark.