THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Branded Content

This award honors the most effective and creative incorporation of branded content.

See previous winners and honorees here.

Winner

Branded Content
winner
Ancestry “A Dream Delivered: The Lost Letters of Hawkins Wilson” Documentary
Ancestry is the leader in helping people discover the richness and depth of their family’s history …

Finalists

Branded Content
finalist
gold honor
"Live From The Upside Down"
Doritos partnered with Netflix's Stranger Things to put on the greatest concert that never happened…
Branded Content
finalist
silver honor
100 Faces of Lincoln Campaign
Auto brands often tout an offering or a design or even a front-end grille as their “new face.” So m…
Branded Content
finalist
silver honor
Algorand Earth Day
Algorand is one of the first sustainable/green blockchains. Their mission is to lead global trust t…
Branded Content
finalist
bronze honor
Quest for Craft
Awareness remains a top priority for the brand in the crowded US whisk(e)y category. The objecti…
Branded Content
finalist
Barbie You Can Be Anything Series
After releasing four successful episodes in 2021, the Barbie You Can Be Anything Series returned wi…
Branded Content
finalist
Burger King Redefines Royalty at the 2022 MTV VMAs
With 2022 being the year of liberation, Burger King’s goal was to embed themselves directly into mu…
Branded Content
finalist
audience honor
Cat Trial 13: Goodnight, Goodnight, Construction Site
For nearly 100 years, Caterpillar products and services have helped improve the lives of people aro…
Branded Content
finalist
DJ Khaled x Jordan Brand
In DJ Khaled's first retail launch with Jordan Brand, it was paramount that we bring Khaled's infec…
Branded Content
finalist
JCP Live Holiday Spectacular
This holiday season, JCPenney’s overarching brand campaign was focused on helping the consumer get …
Branded Content
finalist
Looooong and unfunny; the clever way HULU promoted their #1 hit comedy
Hulu has never been afraid to do things a bit differently. So, when it came to promoting the 2nd se…
Branded Content
finalist
McEnroe vs. McEnroe
Consumers need to be reminded to enjoy the ride and understand that joy is essential to success and…
Branded Content
finalist
Sony Presents: Creator to Creator - Uncharted
Last year, we launched our Creator to Creator series, which brings together creators from different…
Branded Content
finalist
Sony: For The Love of Entertainment
Though many may not realize, as a creative entertainment company, Sony reaches more people daily th…
Branded Content
finalist
e.l.f. Cosmetics: "It's an e.l.f.ing Glow Storm"
With Holiday 2022 on the brink, SHADOW set out to create a 360° digital-first campaign that would c…

Nominees

Branded Content
94th Oscars x TikTok Partnership
The Academy of Motion Picture Arts and Sciences and TikTok, partnered to create a variety of conten…
Branded Content
BLAST-OFF! The Ultimate NERF Competition - Season Two
Our main campaign objective was to introduce Nerf’s Elite 2.0 Motoblitz Blaster to the Nickelodeon …
Branded Content
Biossance Besties Reese x JVN Take The Holidays
For Holiday 2022, Biossance wanted to leverage our brightest ambassadors to spread holiday joy via …
Branded Content
Charging Toward the Future
In partnership with Kia, The Weather Channel television network and Pattrn, its climate focused bra…
Branded Content
DBS - Amazon Prime Modern Love meets Modern Banking
Modern Banking meets Modern Love: DBS Bank India took a completely unique approach to their global …
Branded Content
Dallas Cowboys In-Stadium Video & Graphics Package
GOALS:  Elevate the stadium experience, establish the look and tone for the season Each year the…
Branded Content
Discovering the Official vs Unofficial
We’ve all heard the age-long piece of advice, “travel like a local”. What people really mean by thi…
Branded Content
Dow ‘Profiles in Innovation’
From its inception, Dow was defined by innovation. Founded by Herbert Henry Dow 125 years ago, the …
Branded Content
Dream Job
Ahead of the release of Marvel Studios’ “Ant-Man and The Wasp: Quantumania”, ZipRecruiter®, a leadi…
Branded Content
First Media and Kraft Heinz - 2022 Integrated Holiday Campaign with So Yummy
First Media’s viral food brand, So Yummy, partnered with Kraft Heinz to create out of the box co-br…
Branded Content
Growing Awareness & Purchase Intent for Tres Agaves Tequila
Crafting the perfect cocktail can be challenging, but it doesn’t have to be! Brands like Tres Agave…
Branded Content
Hodinkee Studio - “A Promaster’s Journal”
Hodinkee is the leading destination for all things watches and horology. The brand offers rich stor…
Branded Content
Lego Masters: Tap To Build Content Series
In 2022, FOX Entertainment’s most unbricking-believable reality competition series returned, LEGO M…
Branded Content
Long Live Your Teeth!
Every mouthwash ad you've ever seen looks basically the same. We needed a way for ACT to stand out …
Branded Content
Meta: The Impact Will Be Real
This fully integrated campaign ran with the primary goal of helping people understand what the meta…
Branded Content
Shamrock Series Uniform Reveal
For 11 seasons, Notre Dame Football has played its Shamrock Series game, taking over a city for a g…
Branded Content
Tecovas x Yellowstone S5A: Walk Taller featuring Jefferson White & Jen Landon
Building upon Tecovas’s successful season 4 custom partnership with Yellowstone, this campaign soug…
Branded Content
The D’Amelio Show x Tiny Kitchen Partnership
Hulu Originals’ documentary series "The D’Amelio Show" chronicles the burgeoning fame and drama of …
Branded Content
The Fashion Forward Bathroom-Tissue Fashion Show
The Cashmere Collection proudly returned to a full-scale event this Fall. If you don’t know what th…
Branded Content
The Great Season 2 Instagram Campaign
Hulu presents the anti-historical and black-comedy satire series “The Great.” The series is set in …
Branded Content
The Growth Agenda
The peak body for Australia’s leading agencies in the advertising industry, Advertising Council Aus…
Branded Content
The Ritz-Carlton — 2022 F1 Travel Poster Series
How do you distill the anticipation, atmosphere, and experience of a headline event into a single p…
Branded Content
The Watchful Eye - Hitchcock Zooms Social Campaign
Branded Content
W Hotels - Suite Talk
The W Hotels brand is known for its bold and dynamic social media presence. In 2022, we relaunched …
Branded Content
Your Best is Best/Combo Feeding Story with Bobbie and Ashley Graham
Our objective for the Your Best is Best campaign, developed with the organic baby formula company B…