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From the 15th Annual Shorty Awards

Growing Awareness & Purchase Intent for Tres Agaves Tequila

Entered in Branded Content


Crafting the perfect cocktail can be challenging, but it doesn’t have to be! Brands like Tres Agaves make it easy for consumers to spend less time making a beverage and more time enjoying spirits with family and friends. It’s as easy as uno, dos, Tres! 

Tres Agaves is most widely known for its organic, award-winning margarita mixers and agave nectar offerings. More recently, the brand expanded into Anejo, Blanco, and Reposado tequilas. Tres Agaves wanted to capture the attention of new and existing customers and show them how they apply the same craftsmanship and consideration they bring to their mixers to this new line of tequilas. With tequila popularity exploding across the nation, the brand knew they had a key point of difference—an organic spirit that’s free of additives with an accessible price point.  

To help introduce and amplify the tequila trio, Praytell created an integrated social and influencer content strategy to raise awareness and drive purchase intent during key seasonal moments. 

Strategy and Execution

Before developing a new tone of voice and visual identity on social media, Praytell Agency:

Through our findings, Praytell developed an integrated strategy, which consisted of the following: 

Instagram – the brand’s primary channel – is known to reward curated and aesthetically-pleasing content,  so our strategy for Tres Agaves followed suit. To attract new users, Praytell executed the following tactics: 


Praytell’s creative strategy blends approachability, simplicity, and finesse to drive awareness and consideration among core audiences, both online and in-store. 


With our refreshed strategy and tone of voice on social media, we saw growth across all key metrics for the brand. This includes a 120% increase in engagements, a 2,522% increase in impressions, and a 163% increase in followers, compared to the previous year. Our dynamic approach to content creation resulted in 2k+ lifestyle and product assets for use across their marketing properties. As of December 2022, Tres Agaves has garnered 20 million impressions, 1.8M engagements, and an 8.89% Engagement rate since partnering with Praytell Agency. 


Entrant Company / Organization Name

Praytell Agency, Tres Agaves


Entry Credits