GOALS: Elevate the stadium experience, establish the look and tone for the season
Each year the Dallas Cowboys call upon to our design team to create exciting, captivating, and masterfully executed videos and graphics for their in-stadium audiences. Our target is no less than to energize, exhilarate and delight 80,000 fans across the massive 60 yard screen, ribbon boards wrapping the field and the additional 3,000 monitors at AT&T Stadium.
This year the client was looking to bring the franchise together with the local cities that host the home stadium in a design theme called “City Drop” which infuses urban elements with accent colors and graffiti style textures combined with game footage, fans and players. Our first step was to explore with still images how best to interweave the iconic vistas of the Dallas/Fort Worth area with the sports icons on the team - architectural structures a play with physical structures, skyline silhouettes highlighting human silhouettes. Next, we brought the images to life starting with a series of specific still and video shoots with the players having the opportunity to bring their personality, grace and poise to the project. Art directors pored over the footage to find the perfect frames, designers, animators and compositors constructed the unique world of each player and editors tied all the elements together to bring the energy, excitement and the majesty of the games, its players and the setting, to the whole of the in-stadium audience.
Along with the deafening cheers of 80,00 fans that rose up in the wake of our introductory video played at the very start of every home game, we heard directly from the client that our work this year on the graphics and video are among their favorite in a decade.