THE 14TH ANNUAL SHORTY AWARDS

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From the 15th Annual Shorty Awards

Meta: The Impact Will Be Real

Entered in Branded Content, Short Form Video

Objectives

This fully integrated campaign ran with the primary goal of helping people understand what the metaverse is and that Meta's products will make a positive impact on the world. We accomplished this with a variety of OOH, digital, and video assets - including our hero :60.

 

Strategy and Execution

Due to sensitive information, please see “confidential information” section

Results

Based on internal and external data, we have evidence that this work has done a meaningful job convincing people the impact the metaverse will have on society.

Media

Video for Meta: The Impact Will Be Real

Entrant Company / Organization Name

Meta, Meta

Link

Entry Credits